The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, as Amazon courts controversy with free streaming in Australia of the ICC Women’s Cricket World Cup, we ask: is streaming the new free-to-air TV – and is listed events legislation being updated accordingly?
Matthew Glendinning joins to discuss the latest WSL sponsorship trends and how the back-of-shirt inventory is performing as Spurs Women welcome cosmetics brand Elf.
Also, Maria Kholodova, fresh from a series of industry meetings in the US, brings us up to speed with the latest news there – and updates on the NCAA college football scene.
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Host: Catherine Davies
Contributors: Matthew Glendinning, Martin Ross and Maria Kholodova
Editor: Lumi Lehmuskallio
Sources:
1. Marketing benefits accrue to Spurs in Elf Cosmetics deal
2. The Global Sponsorship Report 2025
3. The CW joins CBS in long-term Pac-12 commitment
4. In Focus: US college sports
5. Amazon’s ICC streaming relights anti-siphoning row
Hosted on Acast. See acast.com/privacy for more information.
