The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
The SportBusiness Podcast gets you up to speed with the stories powering the global sports industry. Our sector-leading newsroom brings you exclusive news, detailed analysis and intelligent opinions that help you and your business grow.
Expert reporters cover the industry’s burning topics across media rights, sponsorship, event hosting, sports tech and more, cutting through the noise of LinkedIn commentators and getting you informed, fast.
SportBusiness is the global sports industry’s leading provider of news, data and analysis. Our work helps the world’s biggest sports organisations make better decisions every day.
Want to join them? Visit SportBusiness.com or email info@sportbusiness.com to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne and Ben Cronin a deep dive into the new sponsorship deal between beer brand Budweiser and the Premier League’s Everton FC, looking at how the club is leveraging the building of its new stadium through a ‘founding partner’ sponsorship category.
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Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.
Host: Frank Dunne
Contributor: Ben Cronin
Editor: Lumi Lehmuskallio
Sources:
Hosted on Acast. See acast.com/privacy for more information.