Thespa.coach
spa culture, core values, communication, accountability, hiring, client experience, culture code, spa business, leadership, team dynamics
In this episode of the Spa Coach podcast, Jamie discusses the importance of cultivating a positive spa culture. She emphasizes that culture is not just about superficial elements but is deeply rooted in daily behaviors and interactions. Jamie outlines how to define core values, establish healthy communication, and ensure accountability within the team. She also highlights the significance of onboarding and training new hires to align with the spa's culture, the necessity of hiring for cultural fit, and the impact of a positive culture on client experiences. Finally, she provides actionable steps to create a Spa Culture Code that can guide the business towards sustainable success.takeaways
Homework: you already know it, sis. write that culture code! let me know how it goes!~Jamie
Keywords
spa business, holiday strategy, client retention, gift cards, community events, retail sales, marketing, client engagement, holiday planning, spa growth
Connect with Jamie and the community at thespa.coach
In this episode of the Spa Coach Podcast, Jamie discusses effective strategies for spa owners to maximize client retention and profits during the holiday season. She emphasizes the importance of planning ahead, engaging with the community, and utilizing gift cards and retail sales to enhance the client experience. Jamie also highlights the need for a positive mindset and proactive approaches to ensure a successful holiday season and set the stage for the new year.
Takeaways
Use the holidays to retain your best clients with purpose.
Plan your holiday strategy starting in October.
Create a sanctuary for clients during the chaotic holiday season.
Engage with your community through events to attract new clients.
Gift cards should be presented beautifully to entice usage.
Retail products should be marketed as solutions to client needs.
Utilize social media for promoting gift cards and retail sales.
Encourage rebooking during the holiday season for January.
Collaborate with local businesses for mutual support during the holidays.
Adopt a positive mindset to view the holiday season as an opportunity.
00:00 Embracing the Holiday Spirit
03:20 Strategizing for Holiday Success
10:08 Maximizing Gift Card Sales
13:56 Client Retention and New Year Planning
14:52 Wrapping Up the Holiday Strategy
16:33 Maximizing Holiday Client Retention
17:53 Building Community Connections
18:12 Event Planning for Success
Connect one-on-one with Jamie at thespa.coach
Homework: Define your purpose
At blank, your spa name. We help (who) achieve (result), with (how). So they can (express benefit)
Example:
At Jane and Co, we help busy moms achieve a skin routine with targeted, efficient and proven treatments, so they can experience glowing results in less time.
Is this podcast helping generate new passion and ideas? Share it, and please write a Google review for The Spa Coach. Thank you for listening! Jamie
Visit https://www.thespa.coach to connect with Jamie and the Spa Owner community of women leveling up daily in their spa entrepreneurship.
Summary: Jamie discusses the critical issue of money leaks in the spa business. She identifies seven common profit killers that spa owners face, including discounting without strategy, underpricing services, overstocking inventory, idle staff time, wasteful supplies, lack of rebooking systems, and ignoring financial reports. Jamie provides actionable steps to address each leak, emphasizing the importance of strategic pricing, effective inventory management, and maintaining a productive work environment. The episode concludes with a call to action for spa owners to take control of their finances and ensure they are compensated fairly for their work.
Awareness is POWER
Homework: send me a message through Facebook, Instagram, or the website and introduce yourself and what you will be focusing on this month
Keywords
spa business, money leaks, profit margins, pricing strategy, inventory management, staff productivity, rebooking system, financial awareness, standard operating procedures, spa coaching
The Spa Coach -page
The Spa Coach- Spa Owner's Support Group
Instagram + Threads
@jamiethespacoach
The conversation aims to empower estheticians to embrace retail as a vital component of their practice, ultimately leading to better client outcomes and business growth takeaways
Visit thespa.coach for one-on-one mentorships.
Homework: Find a key product to focus on this month, and carve out 2 hours of CEO time on the schedule every month on a set day for doing numbers.
In this episode of the Spa Coach podcast, Jamie discusses common financial mistakes made by new aesthetician business owners and how to build smart systems for managing money. She emphasizes the importance of separating personal and business finances, understanding cash flow, budgeting for taxes, correctly classifying employees, and regularly reviewing financial reports. Jamie also highlights the significance of client retention and proactive financial management to ensure business growth and sustainability.takeaways
homework: create an auto transfer from business checking to a tax account $, schedule your CEO financial check in day with yourself
In the last episode, we explored how using forms can calibrate the way you treat your guest in so many ways. This part two goes into more detail on Skin Forms, Waxing forms, questions to ask.
Always be sure to discuss forms with your insurance company, attorney, or other trusted professional depending on your location and business structure and type.
Visit thespa.coach for more resources
Homework: Revamp your intake form in your voice, ask your team feedback and client feedback on the new one.
In this episode of the Spa Coach Podcast, Jamie discusses the significance of using intake forms to enhance client hospitality before, during, and after spa services. She emphasizes the importance of personalizing the client experience through effective communication and understanding client preferences. Jamie shares insights on how to build strong relationships with clients, celebrate their milestones, and leverage intake forms for business growth. The episode concludes with a call to action for spa professionals to create a welcoming environment and make clients feel special.
Takeaways
Using intake forms can enhance client hospitality.
Personalization is key to making clients feel special.
Understanding client preferences leads to better service.
Building relationships through communication is essential.
Celebrating client milestones fosters loyalty.
Creating a welcoming environment is crucial for client retention.
Intake forms can be a tool for business growth.
Special touches can significantly enhance the client experience.
Effective follow-up can lead to repeat business.
Spa professionals have the power to impact clients' lives.
Keywords
spa coaching, hospitality, intake forms, client experience, personalized service, business growth, client relationships, spa events, customer service, wellness
HOMEWORK: Block off one day off at minimum per week. nothing work-related happens this day. NOTHING. For myself, I don't book ANYTHING except self-care on Mondays. No Dr. appts, no tax lady meetings, nothing. Schedule a few fun things this year. A hike, a girls day, etc. Create an autoreply on social and texts outside normal business hours or on days off. Create replies for disrespectful clients, late clients, etc. and have them saved in your notes of your phone.
Summary
In this episode, Jamie The Spa Coach discusses the critical importance of establishing boundaries for empaths, particularly in the spa and wellness industry. She shares personal experiences and practical strategies for creating a boundary blueprint that encompasses personal relationships, work-life balance, client communication, and handling disrespectful clients. Jamie emphasizes that self-care is essential for maintaining professionalism and mental health, encouraging listeners to prioritize their well-being while still providing excellent service to clients.
Takeaways
Creating boundaries is essential for empaths to thrive.
Being an empath can lead to burnout without proper boundaries.
Work-life balance is crucial for mental health and business success.
Setting clear communication expectations with clients is vital.
Rest should be prioritized, not seen as a reward.
Enforcing policies helps maintain a professional atmosphere.
Handling disrespectful clients is necessary for business health.
Self-care is a requirement, not a luxury.
Using technology can help manage client communication effectively.
It's okay to let go of clients who do not respect your boundaries.
Sound Bites
"It's okay to say no sometimes."
"Rest is not my reward."
"Your light needs to shine."
Chapters
00:00 Creating a Boundary Blueprint
05:41 Work-Life Balance and Self-Care
13:01 Messaging Clients After Hours
20:45 Enforcing Late Policies
25:04 Handling Disrespectful Clients
Follow
Visit thespacoach.com to plug in with Jamie, find the Facebook tribe of other listeners, and get access to learning content!
Summary
In this episode, Jamie The Spa Coach discusses essential strategies for spa owners to thrive in a challenging economic environment. The conversation covers understanding costs, effective pricing strategies, enhancing cash flow, and building client retention. Jamie emphasizes the importance of retail in maintaining business stability during recessions and offers practical tips for cost reduction and service adaptation to meet client needs. The episode concludes with a focus on resilience and the mindset required to navigate economic downturns successfully.
HOMEWORK:
Keywords
spa business, pricing strategies, cash flow, client retention, retail strategies, cost reduction, recession proofing, service adaptation, business resilience, financial management
Always surround yourself with growth-minded women.
Visit thespa.coach for more resources, and to get plugged in with Jamie and the Spa Coach Spa Owner Support group, a positive community of growth-focused spa CEOs.
Summary
In this episode of The Spa Coach Podcast, Jamie discusses the essential elements of building trust with clients in the spa industry. She emphasizes the importance of professionalism, effective communication, and creating a safe environment for clients. Jamie also covers the do's and don'ts of conversation during treatments, the significance of documentation, and how to approach retailing in a way that feels genuine and supportive. The episode concludes with insights on rebooking and the ongoing journey of building trust with clients.
Takeaways
Trust begins the moment clients walk through the door.
Avoid discussing sensitive topics like politics and religion.
Body language plays a crucial role in client comfort.
Selling should be viewed as meeting client needs, not sleazy.
Rebooking is a strategy for building trust, not just sales.
Safety is essential for establishing trust in the treatment room.
Active listening is key to effective communication with clients.
Documentation is vital for client safety and business integrity.
Clients appreciate follow-up communication about their skin progress.
Trust is built over time through consistent care and communication.
Chapters
00:00 Building Trust with Clients
02:47 Creating a Safe and Professional Environment
06:06 Effective Consultations and Communication
08:37 Navigating Treatment Conversations
15:59 Establishing Safety and Consent
17:04 xx
17:30 Rebooking and Client Loyalty
20:14 The Journey of Trust Building
Homework:
Is your website and the experience leading up to a client's first visit a welcoming experience that makes them feel at ease? Providing an FAQ section on your website is great for clients with anxiety who like to know every detail about what to wear, parking, etc. and can instantly bolster their confidence in you.
Create an am/pm "prescription" pad, with your LOGO and branding, as well as your phone number and website for easy reference. Write up a roputine, snap a photo, and have it later to copy into your clients notes for follow up/allergy reasons/results
Follow this podcast, help it grow and get updates about new episodes. Connect with me and our tribe of CEOs at thespa.coach
Summary
In this episode of the Spa Coach Podcast, Jamie The Spa Coach shares an effective method for spa owners to create a month’s worth of content in under an hour. The conversation emphasizes the importance of social media in building trust with clients and offers a structured approach to content planning, focusing on education, inspiration, promotion, and engagement. Jamie encourages spa owners to shift their mindset about content creation, viewing it as a way to connect with clients rather than a chore. The episode concludes with actionable steps for analyzing content performance and resources for further support.
Takeaways
Content creation can be done in under an hour.
Social media presence is crucial for spa businesses.
Shift your mindset to view content as connection points.
Educate your audience with valuable information.
Inspire clients with reviews and transformations.
Promote offers and events effectively through content.
Engagement strategies should reflect your personality.
Consistency in posting builds trust with clients.
Analyze content performance to understand what works.
Utilize resources and support for ongoing business growth.
Key:
Esthetics, waxing, esthetician, spa, CEO, spa owner, salon suite, cosmetologist, hair, nail, lash artist
Visit thespa.coach to connect with Jamie and find your Tribe
Summed Up:
In this episode of the Spa Coach podcast, Jamie discusses strategies for attracting dream HIGH VALUE clients for spa owners and estheticians. The conversation covers the importance of understanding high-value clients, effective pricing and packaging, and the significance of creating memorable client experiences. Jamie emphasizes the need for effective marketing strategies, building client loyalty through memberships, and the role of client testimonials in enhancing business reputation. The episode concludes with actionable homework assignments for spa owners to implement in their businesses.
Takeaways
Attracting your dream client requires a clear understanding of high-value clients.
Pricing strategies can significantly impact the type of clients you attract.
Creating a memorable client experience is essential for retention.
Client referral programs can effectively boost your client base.
Memberships are a great way to reward loyal clients and ensure repeat business.
Client testimonials serve as powerful social proof for potential clients.
The intake form is a crucial part of the client experience and branding.
Effective marketing strategies should focus on high-touch, low-noise approaches.
Regularly auditing your brand and services can help maintain a professional image.
Building relationships with clients through personalized communication enhances loyalty.
Includes three pieces of homework for you to take steps to unlocking your dream workspace.
Connect
Thespa.coach is the place to go to connect personally with Jamie and find your tribe!
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Summary
In this conversation, Jamie The Spa Coach shares insights on navigating the spa business landscape, focusing on the importance of marketing strategies, choosing the right space, and understanding the pros and cons of home-based versus commercial operations. She emphasizes the need for entrepreneurs to be adaptable, willing to learn, and prepared for the challenges of running a spa business. Jamie also discusses maximizing revenue through client engagement and the significance of grants and financial planning in sustaining a successful business.
Takeaways
Marketing strategies are crucial for spa business success.
Choosing the right space can significantly impact your business.
Home-based businesses offer flexibility but may lack professionalism.
Commercial spaces provide visibility but come with higher costs.
Grants can provide essential funding for startup costs.
Understanding zoning and licensing is vital for home-based businesses.
Client engagement is key to maximizing revenue.
Separation of work and home life can enhance productivity.
Financial planning is essential for sustaining a business.
Be prepared for initial challenges and expenses in the spa industry.
Keywords
spa business, marketing strategy, commercial space, home-based business, client engagement, revenue potential, entrepreneurship, business challenges, wellness industry, operational strategies, esthetician, spa owner, aesthetician, massage therapist, lash artist, salon
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Visit the spa.coach for mentorship and community.
In this episode, Jamie The Spa Coach discusses the critical role of a well-structured spa menu in enhancing client experience and driving business growth. She emphasizes the importance of clarity, organization, and strategic pricing in creating a menu that not only attracts clients but also encourages them to book services. Jamie shares insights on how to effectively categorize services, the psychology behind naming treatments, and the significance of upselling enhancements. Additionally, she highlights the necessity of a user-friendly booking experience and the importance of continuous improvement through feedback.
Takeaways
Your menu is your voice.
Decision paralysis can set in with too many options.
Keep your menu clear and organized.
Highlight your most popular services at the top.
Pricing should reflect your value and experience.
Bundling services can simplify client choices.
Streamline the booking experience for efficiency.
Your website must be mobile-friendly.
Regularly seek feedback from clients and staff.
Continuously audit and improve your menu.
Chapters
00:00 The Importance of a Well-Structured Spa Menu
04:43 Enhancing Client Experience Through Menu Design
07:08 Organizing Services for Better Client Decision-Making
10:04 Effective Pricing Strategies for Spa Services
12:14 Creating Engaging Service Descriptions
14:52 Streamlining the Booking Process
17:09 Utilizing Packages and Promotions
19:47 Feedback and Continuous Improvement
22:20 Final Thoughts and Action Steps
Keywords
spa menu, client experience, service organization, pricing strategies, spa business, enhancements, booking experience, website optimization, continuous improvement, spa packages, esthetician, aesthetician, spa owner, lash artist, massage therapist
Website for Bookstore/Mentorship:
THESPA.COACH
In this conversation, Jamie The Spa Coach discusses the critical elements of running a successful spa business, focusing on the importance of Google reviews, creating a five-star customer experience, and effectively handling feedback, both positive and negative. She emphasizes the need for consistency in service, the significance of personal touches, and strategies for encouraging clients to leave reviews. Jamie also shares insights on responding to negative reviews professionally and using them as opportunities for growth.takeaways
titlesSound Bites
Chapters
00:00 Introduction to Spa Business Coaching
01:29 The Importance of Google Reviews
03:56 Creating a Five-Star Experience
10:06 Asking for Reviews Effectively
13:09 Handling Negative Reviews
18:25 Responding to Reviews Professionally
24:11 Building a Review Culture
29:37 Practical Tips for Review Requests
32:08 Innovative Strategies for Gathering Reviews
32:11 Introduction and Community Building
33:20 Engagement and Support for the Podcast
How do I get new clients? I already have full books, why do I need to network?
takeaways
Chapters
Welcome to the Spa Coach Podcast
The Importance of Networking and Client Attraction
Leveraging Social Media for Business Growth
Engaging with Local Communities and Events
Building Referral Relationships and Partnerships
Creating Exclusive VIP Experiences
Effective Email and Text Marketing Strategies
Recap and Final ThoughtsEsthetician, Lash Artist, Nail Technician, Aesthetician, Massage Therapist
Part one went over the WHY of an event, and this is the HOW.
before, planning
event, experience
after, closing sales
Bottom line: profit-generating, increased brand awareness, revenue, memberships, retail, packages and cash infusion.
Purchase the book Spa Event Planning on thespa.coach, which includes checklists and a planner tool along with a deep dive of infomation.
Homework:
1) Strategize your year goal
2) Visit thespa.coach to connect with me!keyword
Event planning, spa business, community building, client relationships, marketing strategies, revenue generation, social media promotion, brand awareness, client engagement, product sales
In this conversation, Jamie The Spa Coach discusses the significance of hosting events for spa businesses, emphasizing the importance of community, relationships, and effective planning. She shares insights on maximizing revenue, creating brand awareness, and utilizing social media for promotion. Jamie also highlights the need for engaging client experiences during events and the value of follow-up strategies to build long-term relationships with clients.takeaways
00:00 Introduction to Event Hosting
04:50The Importance of Revenue Generation
09:04 Building Brand Awareness and Community
12:23 The Power of Word-of-Mouth Marketing
16:16 Creating Exclusive Offers and Packages
19:18 Retail Strategies for Events
23:15 Post-Event Follow-Up and Client Retention
25:56 Creating Memorable Experiences
29:38Conclusion and Next Steps
30:04Introduction to Jamie's Spa Coaching
Homework:
1) Strategize your year goal
2) Visit thespa.coach to connect with me!
keywordsonboarding, hiring, team culture, employee compensation, payroll, bookkeeping, employee training, client relationships, interview techniques, workplace culturesummaryIn this conversation, Jamie The Spa Coach shares her insights on the onboarding and hiring process for spa owners. She emphasizes the importance of creating a supportive team culture, effective compensation structures, and the necessity of payroll and bookkeeping. Jamie discusses the challenges of hiring the first employee, recognizing when to expand the team, and building strong relationships with clients. She also provides practical advice on interviewing techniques and creating a positive workplace culture through immersive onboarding experiences.takeaways
Onboarding is crucial for setting the tone of your business. Hiring your first employee can be overwhelming but rewarding. Compensation structures should reflect the work and responsibilities of employees. Utilizing resources like the Small Business Administration can help new business owners. Creating a supportive work environment fosters team culture and growth. Recognizing burnout is essential for maintaining passion in your work. Effective interviewing techniques can help find the right fit for your team. Building relationships with clients enhances the overall experience. Onboarding should be an immersive experience for new employees. Establishing a positive workplace culture is key to employee retention.
