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Summary

In this episode of the Spa Coach Podcast, Jamie The Spa Coach shares an effective method for spa owners to create a month’s worth of content in under an hour. The conversation emphasizes the importance of social media in building trust with clients and offers a structured approach to content planning, focusing on education, inspiration, promotion, and engagement. Jamie encourages spa owners to shift their mindset about content creation, viewing it as a way to connect with clients rather than a chore. The episode concludes with actionable steps for analyzing content performance and resources for further support.

Takeaways

Content creation can be done in under an hour.

Social media presence is crucial for spa businesses.

Shift your mindset to view content as connection points.

Educate your audience with valuable information.

Inspire clients with reviews and transformations.

Promote offers and events effectively through content.

Engagement strategies should reflect your personality.

Consistency in posting builds trust with clients.

Analyze content performance to understand what works.

Utilize resources and support for ongoing business growth.

Key:

Esthetics, waxing, esthetician, spa, CEO, spa owner, salon suite, cosmetologist, hair, nail, lash artist