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The MOPs Brief
Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
6 episodes
2 days ago
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.
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Marketing
Business
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All content for The MOPs Brief is the property of Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.
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Marketing
Business
Episodes (6/6)
The MOPs Brief
CDPs: The good, the bad, and the WTFs

Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.

In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.

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3 months ago
39 minutes 11 seconds

The MOPs Brief
Ready or not, here comes AI...

This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions.

Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity.

From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.

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4 months ago
20 minutes 12 seconds

The MOPs Brief
If these dashboards could talk...

This episode we are talking Tableau with Essie Reynolds - and discovering the true art of MOPs storytelling, through dashboards that actually work!

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5 months ago
28 minutes 59 seconds

The MOPs Brief
You’re not scaling. You’re hoarding. Time for a MarTech audit.

You bought the tools. You stacked the stack.

But now half of it’s underused, misconfigured, or just flat-out ignored.


This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.

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6 months ago
14 minutes 16 seconds

The MOPs Brief
Dear [First Name], this isn’t personal - Let’s talk about nurture…

You swapped out “Dear Customer” for a first name and called it personalization. We see you.

In this episode of The MOPS Brief, we chat with Rebecca Clark and pull apart the empty gestures, the lazy logic, and the data misuse that’s killing trust and conversions in your nurture programs, and we chat about taking campaigns from robotic to relevant - without creeping people out or boring them to death.

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6 months ago
24 minutes 2 seconds

The MOPs Brief
The new Outlook sender rules: What you need to know

Microsoft is tightening the screws on email senders - and if you’re not ready, your campaigns might quietly vanish into the void.

In this kickoff episode of The MOPS Brief, I’m joined by deliverability expert Kelly Newton to unpack the new Outlook sender requirements landing in May. We’re talking domain alignment, authentication, and what marketing ops teams actually need to do to stay compliant (hint: SPF alone won’t save you).

Whether you manage the whole tech stack or just need your emails to land somewhere other than spam, this one’s for you.

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6 months ago
12 minutes 2 seconds

The MOPs Brief
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.