You’re not scaling. You’re hoarding. Time for a MarTech audit.

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The MOPs Brief

Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.

6 episodes

2 days ago

The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

Marketing

Business

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Marketing

Business

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You’re not scaling. You’re hoarding. Time for a MarTech audit.

The MOPs Brief

14 minutes 16 seconds

6 months ago

You’re not scaling. You’re hoarding. Time for a MarTech audit.

You bought the tools. You stacked the stack.

But now half of it’s underused, misconfigured, or just flat-out ignored.

This episode of The MOPS Brief we chat to Charlotte Currie and dive into the real reasons behind MarTech bloat - and why an audit isn’t optional if you want to scale. We cover the basics, the benefits, and the brutal truths hiding in your tech stack. Let’s clean house.