Ready or not, here comes AI...

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The MOPs Brief

Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.

6 episodes

2 days ago

The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

Marketing

Business

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Marketing

Business

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Ready or not, here comes AI...

The MOPs Brief

20 minutes 12 seconds

4 months ago

Ready or not, here comes AI...

This episode we are talking all things AI within Marketing Operations with Rebecca Le Grange, one of the founders of Sojourn Solutions.

Not the hype, or the headlines, but the actual impact on your MarTech stack, your strategy, and potentially your sanity.

From agentic AI to workflow automation, we're asking: Will AI actually make us better marketers or just busier with fancier dashboards, and we’ll hopefully be discussing how best to actually prepare your Marketing Operations for AI integration.