CDPs: The good, the bad, and the WTFs

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The MOPs Brief

Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.

6 episodes

2 days ago

The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.

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Marketing

Business

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CDPs: The good, the bad, and the WTFs

The MOPs Brief

39 minutes 11 seconds

3 months ago

CDPs: The good, the bad, and the WTFs

Customer data. Everyone wants it. No one knows where it lives. And if you’re lucky enough to find it, good luck getting it to play nice with your MarTech stack.

In this episode Rebecca Clark and Andrew Poole dive into the myth and the magic of Customer Data Platforms and speak with two VERY special guests from Informa, Mary Wallace and Sangeetha Parsan.