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The MOPs Brief
Sojourn Solutions - Reimagine Marketing Operations. Redefine Success.
6 episodes
2 days ago
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.
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Marketing
Business
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All content for The MOPs Brief is the property of Sojourn Solutions - Reimagine Marketing Operations. Redefine Success. and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.
Show more...
Marketing
Business
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The new Outlook sender rules: What you need to know
The MOPs Brief
12 minutes 2 seconds
6 months ago
The new Outlook sender rules: What you need to know

Microsoft is tightening the screws on email senders - and if you’re not ready, your campaigns might quietly vanish into the void.

In this kickoff episode of The MOPS Brief, I’m joined by deliverability expert Kelly Newton to unpack the new Outlook sender requirements landing in May. We’re talking domain alignment, authentication, and what marketing ops teams actually need to do to stay compliant (hint: SPF alone won’t save you).

Whether you manage the whole tech stack or just need your emails to land somewhere other than spam, this one’s for you.

The MOPs Brief
The MOPs Brief is the podcast for Marketing Operations professionals who make modern marketing happen - from behind the scenes and in front of the numbers. . Each episode, we bring you sharp conversations with the people solving problems in real-time: automation experts, MarTech strategists, data wranglers, and process perfectionists. From campaign chaos to tech stacks gone rogue, we break down the news, the trends, and the battle-tested lessons that keep the gears turning.