What do you do when you're bleeding cash as a business? Raise more money? Start letting people go? The real question is, do you even know you're bleeding money? Adam Callinan, Founder & CEO of Pentane, works with businesses each day to solve exactly these kind of financial problems. At BottleKeeper, a brand he started with his cousin that eventually sold to PE, Adam got really good at knowing his numbers and making the right decisions based on that knowledge. That's what lead to several million dollars in sales in the first 3 years with only 4 employees.
The secret? Adam knew his Contribution Profit. Net Profit minus your Fixed Expenses gets you Contribution Profit and it's the key to knowing the revenue you need to generate, and at what cost to minimally hit break even. The problems occur when you don't know your numbers at all or you're unwilling to change things once you do know them. Grab a calculator and let's start cranking.
The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Adam Callinan is the founder of Pentane, an advanced version of the system he used to earn more than $60M in profitable revenue with just 4 employees and 0 investors at his prior eCommerce company. Adam previously co-founded BottleKeeper, a bootstrapped eCommerce brand that achieved $8m in revenue in just its third year, with 0 employees. BottleKeeper later appeared on Shark Tank and was acquired in 2021 by Wind Point Partners/RTIC Outdoors, marking Adam’s second exit. Adam lives in Montana, writes for INC, and hosts the Growth Mavericks podcast, in addition to being a husband, dad, and avid outdoorsman.
You can find them at...
Website: https://pentane.com
Find them on LinkedIn: https://www.linkedin.com/in/adammcallinan/
Find them on Instagram: https://www.instagram.com/adam_callinan/
Find them on Facebook: /adam_callinan
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
K.I.S.S. may hurt Dwight Schrute's feelings every time Michael Scott says it but it's true. People are inundated with so much information, overwhelmed by the amount of choices they have, that everything is just becoming noise on top of noise. Brands right now are competing for head space and that ones that will win are the ones who can make their ad campaign work in one image.
Dani Dufresne, CEO & Founder of The Aux Co, joins us on The Longer Game today to talk about why Influencers are finishing their flash in the pan, while trying desperately trying not to die. Influence for the sake of influence is on the way out. You have to bring more to the table as a brand, instead of buying 30 days of fame and visibility from someone else. Authenticity wins the day. Record this podcast onto a tape, pop it into your cassette deck, and press play. It's about to get good.
The Longer Game (@thelongergame) is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Dani Dufresne. Dani Dufresne is the badass secret agent behind some of the most jaw-dropping campaigns you’ve ever seen. As the founder of The Auxiliary Co., she’s the one brands call when they need to pull off high-stakes creative execution without the bloated budgets and red tape of traditional agencies.
With an unmatched eye for innovative approaches, design, and flawless production, Dani doesn’t just manage a campaign; she makes it legendary. Whether assembling an A-list creative team, running a massive production on a shoestring budget, or stepping in to save a campaign from disaster, she delivers every time.
Forget the outdated agency model. Dani’s way is more innovative, leaner, and faster. She’s here to help brands ditch the bureaucracy, hire the right people, and actually get sh*t done."
You can find them at...
Website: https://www.theauxiliaryco.com/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Everyone says Amazon is the Wild Wild West. Back in 2012 it sure was. We've come a long way from then, however. In 2025 most categories are growing YOY, there are more competitors, Amazon is releasing incredible amounts of data, and everyone wants in on the fun. Things sure are heating up. Will Haire, Co-Founder of BellaVix, a marketplace agency, and one of Michael's peers, joins us on this episode of The Longer Game to talk shop and take cheap shots at each other.
Want to know how much to spend on ads? Well, it depends. Think SEO is dead? Think again. Everything you thought you knew is the same and yet oh so different. If this doesn't make sense, just give it a listen! Put on your thinking cap and get ready to follow these fellas down the portal of the world of Amazon.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's name is Will Haire. Will Haire is the Founder and CEO of BellaVix, an agency helping brands grow on Amazon and Walmart. He has over a decade of experience in eCommerce, specializing in Amazon Advertising, Seller Central, and DSP. Based in North Carolina, Will is also the host of the Selling on Giants podcast, where he shares insights for marketplace operators.
You can find them at...
Website: https://www.bellavix.com/
Find them on LinkedIn: https://www.linkedin.com/in/willhaire/
Find them on Instagram: https://www.instagram.com/bellavixmarketplaceagency/
Find them on Facebook: https://www.facebook.com/BellaVixMarketing
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Everything is moving so fast in today's retail landscape. New platforms, generations, technology, all colliding at once. It's easy to get caught up in the hype. When you do, you start making decisions for the short term instead of for the long term gain. You start implementing tech just to be first, instead of remembering your brand's why. Gen Z may be using ChatGPT over Google so you optimize for GEO (Generative AI Engine Optimization) but when models change and all that work is no longer relevant, now what? Optimize for the new model?
James Connell, COO & CMO of Loulou Lollipop, a baby lifestyle brand, joins us on this episode of The Longer Game to shed light on why brands have to be building for inevitable change amidst the headwinds of technology advancements. His take on tech and AI advancements doesn't mean the business runs itself. It means he is able to digest his week, what was accomplished and action items, in a more efficient way, giving him brain power to focus on the big picture items, all while riding his bike. Put on your helmet, launch your AI notetaker, and get ready for an amazing ride through the life of a brand in 2025.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is James Connell. James is a highly creative entrepreneur who consults on digital innovation, customer experience transformation, e-commerce, and marketing with many consumer brands, prominent retailers, technology partners, and charitable organizations. He has spoken to audiences, press, and industry journals on three continents, co-authored a book on collaborative marketing, co-created a climate tech startup business in Singapore, and was named Canadian Marketer of the Year.
Additionally, James helped bring success and numerous awards to the iconic Canadian brand Roots for over two decades. As their Chief eCommerce & Customer Experience Officer, he led digital commerce, marketing, creative services, branded experience, and non-traditional retail development.
You can find them at...
Website: http://jhconnell.com
Find them on LinkedIn: https://www.linkedin.com/in/james-connell-cmo/
Find them on Instagram: @jhconnell
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
You have a problem. Your software subscriptions are seeing record signups but you're also losing people at an alarming rate. You've got investors breathing down your neck to grow your 2 year old SaaS company. Somethings missing, you just can't put your finger on it. You end up hiring a CX/UX Consultant, like our friend Nick Cawthon, Founder of Gauge, who joins us on this episode of The Longer Game. You find out you don't have the right feedback loops in place. Because of this, nobody is telling you your software functionality isn't quite what you thought it was. People like it but they're having to do manual work that should be intuitive in your design and your next new feature? They just don't need it. Listen in to hear how Nick handles these kinds of situations and why you always need to know where the closest coffee shop is. Grab your coffee, close your eyes, and enjoy the view.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Nick Cawthon. Nick helps design teams stay ahead of the curve with their AI transformation. He has been curating self-assessments for UX & Design Teams at retrain.gauge.io, helping analyze industry trends and removing barriers to adoption. Nick founded Gauge in 2001 in the San Francisco Bay Area to help organizations with evidence-based strategy and product decisions. Clients have grown to include Electronic Arts, Genentech, Airbnb, Adobe, and many others. Nick is a professor in Data Literacy and Visualization in the Design Strategy MBA program at his alma mater, California College of the Arts.
You can find them at...
Website: https://gauge.io/
Find them on LinkedIn: https://www.linkedin.com/in/nickcawthon-ux-digital-agency-product-design-leadership/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Ever heard people say "the proof is in the pudding." Well, they're wrong. The original saying is "the proof of the pudding is in the taste." Think about it. If the pudding doesn't taste good, ain't nobody buying it. Pierre Jamet, Head of Sales at the innovative tinned fished company Fishwife, talks to us on this episode of The Longer Game about why sampling is at the core of a successful CPG business.
Tasting the product with a personalized connection builds relational capital and verifies that your product is high quality. After hundreds of demos each month over the course of years, this has proven out for Fishwife and their team. We also talked team collaboration, chili oil with Fly By Jing, and what your fish will look like inside of one of their tins. Spoiler alert: it's a fish. Grab a tin, a fork, a drink, and some crackers. This ones gonna be tasty.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Pierre Jamet.
You can find them at...
Website: https://eatfishwife.com/
Find them on LinkedIn: https://www.linkedin.com/in/pierre-jamet/
Find them on Instagram: @fishwifere
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
What if people stopped limiting themselves from starting something because their idea isn't quite ready? What if people actually tried new things instead of worrying about fear of failure? Well, welcome to the world of entrepreneurship. That's exactly how you get started. We've been raised to hear "No" so often that we begin to believe we can't do things. The reality: we CAN do things.
You don't have to be a professional or super experienced to start. Hamish McKay, CEO & Co-founder of Order Editing, did just that. After working customer service for a year at a company, he asked team members what took the most time out of their day. He discovered there was a simple solution right under his nose. Then, he went out and built that solution.
On this episode of The Longer Game, we dissect why people don't take more chances, why they need to, and how to deal with the outcome, be it a flop or a huge success. Don't wait until you're in the perfect spot to listen to this one. Put in your earbuds and press play. Now.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is Hamish McKay. He is the 23-year-old Co-founder and CEO of Order Editing, an eCommerce software that empowers customers to amend online orders after checkout. In a year, Hamish bootstrapped the company to $1 million in annual revenue, and partnered with major brands like TOMs, Hexclad, and Oh Polly.
You can find them at...
Website: https://orderediting.com/
Find them on LinkedIn: https://www.linkedin.com/in/hamish-mckay/
Find them on Instagram: @hamishmckkay
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Founders these days are building businesses for different reasons. Many of us have our basic needs met, according to Maslow's Hierarchy of Needs, which provides a unique opportunity in time to build things that reach closer to self-actualization. And yet, the goals remains the same: grow or get profitable. Caroline Grace, Founder of Product & Prosper and retail expert, joins us on this episode of The Longer Game to share how there is nothing new under the sun but how the flavors of businesses are changing. She helps us dispel the myths of retail, like greater distribution means greater sales and profitability. The reality? It doesn't instantly create those things and often just adds more complexity to your current business model. Most brands that launch in retail aren't profitable for 18-24 months at minimum. So what are the keys to the retail kingdom? Simple. Capability, Credibility, and... Grab a BFY soda and discover that last C.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our Guest's Name is “Caroline Grace”.
You can find them at...
Website: https://www.productandprosper.com/
Find them on LinkedIn: https://www.linkedin.com/in/caroline-e-grace/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Every brand knows they need to reach their target audience. Not every brand is willing to ask the right questions to figure out how to do that. Two of the most overlooked customer bases are right under our noses: liberal and conservative. Whether it's fear of offending people or unwillingness to see things differently, not asking the questions to find out someone's world view only creates headwinds. When you better understand your consumer, you can actually find a better way to engage them. Chris Peterson, Author of Red & Blue Customers, joins us on today's episode of The Longer Game to discuss how to leverage world view data in everything from marketing to product development. This isn't a political thing but we certainly have a tendency to make it seem that way. In a world where every headline is unnecessarily polarizing, Chris helps us understand that we're all human and if you can put aside being judgmental of one another, you may just get to know those humans better. Let's face it, marketing is hard. And the right information can create tailwinds for our brands. So why wouldn't you want to do everything in your power to create more tailwinds? Grab a slice of humble pie and listen to us talk about how 67% of marketers are liberal, while 68% of sales people are conservative.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Chris Peterson. He is the Co-Founder of Lifemind (lifemind.ai), an AI-agent platform for national, local, and regional marketers. He is also the author of the newsletter Red & Blue Customers. Chris has spent over 30 years as a marketing pioneer and entrepreneur, founding two innovative digital marketing agencies. He has worked with fast-growth startups and Fortune 500 companies. Throughout his career, he has focused on uncovering new strategies for growth and leveraging new technologies to improve marketing performance.
You can find them at...
Website: https://www.lifemind.ai/
Find them on LinkedIn: https://www.linkedin.com/in/chrispetersonsf/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
We've all seen the auction house videos, whether it's someone paying a lot of money for an expensive piece of art or someone holding up a paddle while listening to the auctioneer talk really really fast. Imagine a world where you can now leverage that same hype and excitement but for you brand. Your imagination has become reality. Co-Founder of Basta, Jake Goodman, has built that exact technology that allows Creators and Brands alike to leverage the willingness to buy, turning it into real dollars. Brands can sell unique collectors items from a past year's release. Creators can make one of a kind pieces that can be sold to the highest bidder. Influencers can collab and bring their communities together, cross-promoting each other and building a bigger audience. Possibilities run wild. Want to know how to use auctions to build your brand? Pull up a seat and get your mouse ready to refresh. And, go!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Jake Goodman. He is the CEO/ Founder of Basta, a Former Litigator in NY, and JD/MBA from NYU. You can find them at...Website: https://www.basta.app/Find them on LinkedIn: https://www.linkedin.com/in/jake-goodman-963809b5/Find them on Instagram: https://www.instagram.com/basta_auctions/Find them on Facebook: Jake GoodmanMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
We've come a long way in the Amazon ecosystem. What used to be the Wild West, where people were just launching products with no clear guide on how to be successful other than trial and error, has now become more of an established retailer. Their ads network is massive, they're fees have gone up, and they've received a ton of regulatory pressure causing them make wide and sweeping changes across categories from UPCs to reviews, account suspensions to compliance certifications.
Noah Wickham, Sales Director at My Amazon Guy, has seen it all. With a decade of exerience, he's witnessed Amazon go from burgeoning to booming. And he welcomes the changes. We talk all things Amazon. Just two agency guys, shooting the breeze, talking fees. We couldn't help ourselves. Off we go into the jungle!
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Our guest's Name is Noah Wickham. He began his e-commerce journey over a decade ago, starting with reselling on eBay and progressively expanding his expertise. Over the years, he has worked with over 400 brands across nearly every industry, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise spans Amazon, Walmart, and Shopify, making him a go-to resource for brands seeking to scale and excel in the ever-evolving eCommerce landscape.
With a passion for building brands and business growth, Noah is dedicated to helping brands become both insanely profitable and hugely successful. Drawing from his experience in private brands, resale, and agency work, Noah's goal is to take mid-market and enterprise brands from million-dollar ventures to billion-dollar powerhouses.
As a growth-centric leader and client success advocate, Noah is focused on delivering insights that drive sustainable success. Outside of work, he enjoys cooking, video games, reading, and chess, and on Saturday nights, you can often find him exploring new restaurants or venues in his city.
You can find them at...
Website: https://myamazonguy.com/
Find them on LinkedIn: https://www.linkedin.com/in/noahwickham
Find them on Instagram: @noahwickham
Find them on Facebook: Noah Wickham
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Flying cars, robots that make you breakfast, meals in pill format to make sure you get all your nutrients. That's what we thought the future was going to be. Who could have ever predicted that something like a Software Engineer would even be a thing? Nobody. Ai is in the same predicament right now. It's hard to not talk about it in today's hyped up climate. The reality?It's just not that great. Yet.
Founder & CEO of Airpost.ai, John Gargiulo, shares his thoughts on where Ai is now and where it's headed. Could it build out robust creative campaigns 30 years from now? Maybe. Can it add incremental value to someone who is an expert in their field? Eh, not really. Take your lunch pill and get ready for a fast paced chat on the ups and downs of new technology.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is John Gargiulo. He is the founder and CEO of Airpost, an AI-driven platform automating video ad production, making volumes of UGC ad creative accessible to brands of all sizes. He is a former Global Product Marketing Lead at Airbnb, where he launched and scaled new products and features for millions of hosts and guests.
He is a seasoned marketer with over 15 years of experience in creative direction, digital marketing, and online advertising. He is also a frequent speaker on the future of AI in marketing, user-generated content, and advanced creative strategies for consumer brands in e-commerce, fintech, and mobile.
You can find them at...Website: https://airpost.ai/Find them on LinkedIn: https://www.linkedin.com/in/john-gargiulo/Find them on Instagram: @johnnotjonFind them on Facebook: John GargiuloMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.
Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Being memorable isn't easy. You need swag, confidence, and the ability to catch people's eye. The inside matters too. But the outside makes the inside count. Nobody will know you taste great if people don't take you home. Now get your mind out of the gutter and realize we're talking about CPG brands here. You have to stand out. There are so many products on the shelf. Consumers only have so much time. Every little detail matters. Ali Elliott, Founder of Farmer Foodie, joins us on this episode of The Longer Game to share her journey of creating deliciously memorable products. Like that description? Stick around. We've got so many good brand ideas and taglines you'll need a pen and paper to catch them all. Go ahead. Grab your pen, cozy up next to your legal notepad, you know you've still got one and let's get ideating.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Ali Elliott. She founded Farmer Foodie in January 2020 as a plant-forward food blog while serving as Education Director at McEnroe Organic Farm. Sharing her passion for sustainable farming, eating, and living has been central to her career. A vegetarian for 13 years, she struggled to give up cheese until she began creating her own dairy-free recipes, leading to a fully vegan lifestyle and the launch of her Cashew Parm product line.On May 17, 2022, just five days before graduating from Brandeis University’s Heller School with an MBA in Social Impact and an MA in Sustainable International Development, she officially launched Farmer Foodie’s first Cashew Parm flavor, Golden Chedda. She pursued an MBA focused on social entrepreneurship and environmental stewardship to build a sustainable food brand that benefits both consumers and the planet.You can find them at...Website: https://thefarmerfoodie.com/Find them on LinkedIn: https://www.linkedin.com/company/farmerfoodie/?viewAsMember=trueFind them on Instagram: @thefarmerfoodieFind them on Facebook: @thefarmerfoodiesMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
The allure of international travel is exhilarating. New people, new cultures, new food. When it comes to brands expanding to new countries, it's a big next step with a lot to consider. Knowing the language isn't enough. Culture varies widely by country and sometimes even city to city. Shaheen Samavati, CEO of VeraContent, is a pro when it comes to connecting with an audience across borders. Your social media strategy has to be on point. You can't just be post. You have to have regular quality content that hits. One truly engaging post is more valuable than a weeks worth of crap. Finding the right mix of investment into things like labeling and marketing content, while effectively managing budget is another one of many challenges. On this episode of the The Longer Game we explore what a brand can expect when wanting to increase their customer base across the pond, or any pond. You may even avoid a few pitfalls after listening. Grab a glass of tempranillo and get comfy. New waters ahead.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Shaheen Samavati. She is the co-founder and CEO of VeraContent, a multilingual content agency based in Madrid. With a background in journalism and an MBA from IE Business School, she transitioned into entrepreneurship to help international brands effectively communicate across diverse markets. Under her leadership, VeraContent specializes in managing global social media and content marketing channels, particularly in key European languages.You can find them at...Website: https://veracontent.com/Find them on LinkedIn: https://www.linkedin.com/in/shaheensamavati/Find them on Instagram: veracontentFind them on Facebook: veracontentmixMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Getting into a new retail partner is an exciting opportunity that also comes with unique challenges. Do you know what retailers are looking for? Are you prepared to be placed on the shelf? And what will actually grab your consumer's attention? Craig Phillips, National Account Manager at Great Northern In-Store, joins us on this episode of The Longer Game to give brands a head start on nailing it with retailers. Brands don't know what they don't know. If you've never planned out a display for Target, how possibly get it right? That's why working with a strong partner that knows the channel well is so crucial. Sometimes service providers get treated more like a pariah than a plus-one at the party. The reality is brands and service providers both need each other, so let's place nice. Grab some soju and let's cheers to partners working well together. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Craig Phillips. Craig is a proud dad to two amazing little girls and a lucky husband to my incredible wife. I’ve spent the last 15+ years working in the packaging and display world, with a background in packaging engineering. I’m passionate about finding creative, practical solutions that make an impact. When I’m not working, you’ll usually find me on the golf course, in the kitchen trying new recipes, or just hanging out with family and friends.Website: http://www.greatnortherninstore.comFind them on LinkedIn: https://www.linkedin.com/in/craig-phillips-88385112/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Clarity trumps persuasion. And yet us humans have a tendency to overcomplicate things. Ecommerce sites? Filled with text. Product descriptions? All about the brand owner and not the customer. These kinds of observations seem obvious or overly simplified from the outside looking in but brands constantly overlook them because they're so focused on generating more revenue only. Matthew Stafford, Managing Partner at Build Grow Scale, enlightens us to the problems he regularly sees when sites lose customers due to over-complication. Mindset has a lot to do with it. Are you invested in the solving the problem for your customer? Or are you focused on how great you look as a brand? Why are we asking all these questions in the show notes? Because questions bring clarity. They get people thinking. Grab a blanket and a cup of coffee, or don't, and get ready to better understand how to generate the right mindset that leads to greater results.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Our guest's Name is Matthew Stafford. Over the past three decades, Matthew Stafford has been entrepreneurial and has successfully built several businesses across various industries, including concrete, brick and mortar locations, POD, and software-based ventures. Matthew Stafford, the Managing Partner of Build Grow Scale and an equity owner of some in-house e-commerce brands, has knowledge and expertise, enabling him to mentor thousands of store owners through paid e-commerce groups and live events. His experience has also allowed him to help hundreds of e-commerce brands scale past the million-dollar mark, with many hitting the $10 million mark. To top it off, he's been speaking on stages about e-commerce optimization for the past seven years! In fact, before COVID-19, BGS hosted the largest yearly e-commerce-focused event in North America - BGS LIVE.
You can find them at...
Website: https://buildgrowscale.com/book-a-call
Find them on LinkedIn: https://www.linkedin.com/in/matthewstafforddotcom/
Find them on Instagram: @build.grow.scale
Find them on Facebook: @matthewjacobstafford
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized, done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Humans are amazing creatures. We love stories. We're driven to find meaning. And yet many people find themselves handling the most mundane tasks. Tasks they do over and over again that often lack much purpose other than to "get the job done." New technology in automation and Ai serve a role to get the mundane tasks done, freeing up humans to do more of the things they love. Satej Sirur, Co-Founder & CEO of Rocketium, joins us on this episode of The Longer Game to share how he is helping brands and agencies do just that. Awareness is the first step. After that, you measure the gap from where you are to where you want to go. Finally, take action and use technology thoughtfully in your solution. Put in your headphones, do some dishes, and get ready to be more efficient.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game?
Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergame
Satej Sirur is the co-founder and CEO of Rocketium. He loves working on hard problems, especially ones that accelerate human creativity and innovation. His time as an early member of AWS and Microsoft helped him build Rocketium's strong culture. He is a dad to #TwoUnderTwo and five cats. He loves playing board games and talking about basketball.
You can find him at...
Website: https://rocketium.com/
Find them on LinkedIn: https://www.linkedin.com/in/satejs/
Michael Maher, the host, would love to connect with you.
Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time when podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Today's brands are overwhelmed with retail media options. Costs are up, competition is high, and many brands spend on platforms without ever seeing a return. The problem? Many of these brands don't know what they don't know. Google is expanding targeting options for phrase match targets resuling in wasted spend, Amazon is expanding ads off platform without controls, and campaign structure is often well, a disaster. Brands can get traffic but is it the traffic they want? Adam Ortman, CEO & Founder of Kinetic319, joins us on this episode of The Longer Game to talk all things ads. He dives into why brands aren't winning and shares some surprising platforms for driving cheap and effective traffic. Be prepared to dive deep into the weeds on ad setup, targeting strategies, and how to truly create a full funnel approach.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest's Name is Adam Ortman. Adam Ortman is a consumer psychologist, marketing author, and president/founder of Kinetic319, a leading marketing agency HQ’d in Denver. Adam and his team navigate the thrilling intersection of media, technology, and analytics, infusing each with innovation and a profound understanding of consumer behavior.
You can find them at...Website: http://www.kinetic319.comFind them on LinkedIn: @Kinetic319Find them on YouTube: @Kinetic319 Find them on Facebook: @Kinetic319Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Advertising has evolved so much over the past decade on Amazon. We've gone from advertising on generic single keywords with the advent of Sponsored Ads to leveraging AMC (Amazon Marketing Cloud) to analyze audiences and refine targeting. With the available data, brands can get more sophisticated with how they increase their revenue. Beyond revenue, you can look deeper at your customer base to determine path to purchase, capture lost audiences, and even boost ads to audiences with higher affinities. Joon Choi, Senior Vice President of Sales at Xnurta, joins us on this episode of The Longer Game to spill the tea on everything. Joon was actually at Amazon when they launched Sponsored Ads. Crazy, right? We discuss and frame the Amazon ads world before diving into the weeds of leveraging AMC to supercharge your media plan. Ready, set, advertise.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur Guest Name is Joon Choi. Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.
You can find them at...Website: http://www.xnurta.comFind them on LinkedIn: https://www.linkedin.com/in/joon-choi1/Michael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
Branding is about experience. What kind of feelings do your customers have when they see your brand? Are you creating experiences for them that build awareness and affiinity towards your brand? These are the questions that many businesses often neglect when they develop their brand. There's hope. If Amex can make finance sexy, anything is possible. David Gill, Founder of Tennis Grip, shares his decade plus of brand expertise on this episode of The Longer Game. Beyond being super hip and having the best artwork, David's had incredible experiences in the world of branding that guide our conversation. We uncover the keys to winning and why experimentation matters. Get your baggy clothes on and let's get ready to sweat it out on branding. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame David Gill is an Integrated Marketing Director with over a decade of experience driving transformative brand growth for global clients, from startups to Fortune 100 companies. David has led initiatives like the Amex Ambassador program, FanDuel’s partner marketing, and rebranding Visit the USA, now leading strategy for agencies and brands at his studio, Vibration. Beyond his brand work, David founded Tennis Grip, an apparel company that supports New York-based non-profits through music partnerships, events, and fundraising. Website: https://www.hi-vibration.com/ https://www.tennisgrip.club/ Find them on LinkedIn: https://www.linkedin.com/in/davidgillnyc/ Find them on Instagram: @davidi____________________ @tennisgrip Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
