We've all seen the auction house videos, whether it's someone paying a lot of money for an expensive piece of art or someone holding up a paddle while listening to the auctioneer talk really really fast. Imagine a world where you can now leverage that same hype and excitement but for you brand. Your imagination has become reality. Co-Founder of Basta, Jake Goodman, has built that exact technology that allows Creators and Brands alike to leverage the willingness to buy, turning it into real dollars. Brands can sell unique collectors items from a past year's release. Creators can make one of a kind pieces that can be sold to the highest bidder. Influencers can collab and bring their communities together, cross-promoting each other and building a bigger audience. Possibilities run wild. Want to know how to use auctions to build your brand? Pull up a seat and get your mouse ready to refresh. And, go!The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Jake Goodman. He is the CEO/ Founder of Basta, a Former Litigator in NY, and JD/MBA from NYU. You can find them at...Website: https://www.basta.app/Find them on LinkedIn: https://www.linkedin.com/in/jake-goodman-963809b5/Find them on Instagram: https://www.instagram.com/basta_auctions/Find them on Facebook: Jake GoodmanMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
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