Everyone says Amazon is the Wild Wild West. Back in 2012 it sure was. We've come a long way from then, however. In 2025 most categories are growing YOY, there are more competitors, Amazon is releasing incredible amounts of data, and everyone wants in on the fun. Things sure are heating up. Will Haire, Co-Founder of BellaVix, a marketplace agency, and one of Michael's peers, joins us on this episode of The Longer Game to talk shop and take cheap shots at each other.

Want to know how much to spend on ads? Well, it depends. Think SEO is dead? Think again. Everything you thought you knew is the same and yet oh so different. If this doesn't make sense, just give it a listen! Put on your thinking cap and get ready to follow these fellas down the portal of the world of Amazon.

The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.

Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.

Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.

Follow us on LinkedIn: https://linkedin.com/company/thelongergame

Follow us on Instagram: https://instagram.com/thelongergame

Follow us on Facebook: https://facebook.com/thelongergame

Our guest's name is Will Haire. Will Haire is the Founder and CEO of BellaVix, an agency helping brands grow on Amazon and Walmart. He has over a decade of experience in eCommerce, specializing in Amazon Advertising, Seller Central, and DSP. Based in North Carolina, Will is also the host of the Selling on Giants podcast, where he shares insights for marketplace operators.

You can find them at...

Website: https://www.bellavix.com/

Find them on LinkedIn: https://www.linkedin.com/in/willhaire/

Find them on Instagram: https://www.instagram.com/bellavixmarketplaceagency/

Find them on Facebook: https://www.facebook.com/BellaVixMarketing

Michael Maher, the host, would love to connect with you. Reach out to him at…

Email: michael@thinkcartology.com

LinkedIn: https://linkedin.com/in/immichaelmaher

This podcast is sponsored by Cartology and Podcastify Me.

Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?

Website: https://thinkcartology.com

Find Cartology on LinkedIn: https://linkedin.com/company/cartology

Find Cartology on Instagram: https://instagram.com/thinkcartology

Find Cartology on Facebook: https://facebook.com/thinkcartology

Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.

Website: https://podcastify.me

Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/

Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/

Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ