Being memorable isn't easy. You need swag, confidence, and the ability to catch people's eye. The inside matters too. But the outside makes the inside count. Nobody will know you taste great if people don't take you home. Now get your mind out of the gutter and realize we're talking about CPG brands here. You have to stand out. There are so many products on the shelf. Consumers only have so much time. Every little detail matters. Ali Elliott, Founder of Farmer Foodie, joins us on this episode of The Longer Game to share her journey of creating deliciously memorable products. Like that description? Stick around. We've got so many good brand ideas and taglines you'll need a pen and paper to catch them all. Go ahead. Grab your pen, cozy up next to your legal notepad, you know you've still got one and let's get ideating.The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.Follow us on LinkedIn: https://linkedin.com/company/thelongergameFollow us on Instagram: https://instagram.com/thelongergameFollow us on Facebook: https://facebook.com/thelongergameOur guest's Name is Ali Elliott. She founded Farmer Foodie in January 2020 as a plant-forward food blog while serving as Education Director at McEnroe Organic Farm. Sharing her passion for sustainable farming, eating, and living has been central to her career. A vegetarian for 13 years, she struggled to give up cheese until she began creating her own dairy-free recipes, leading to a fully vegan lifestyle and the launch of her Cashew Parm product line.On May 17, 2022, just five days before graduating from Brandeis University’s Heller School with an MBA in Social Impact and an MA in Sustainable International Development, she officially launched Farmer Foodie’s first Cashew Parm flavor, Golden Chedda. She pursued an MBA focused on social entrepreneurship and environmental stewardship to build a sustainable food brand that benefits both consumers and the planet.You can find them at...Website: https://thefarmerfoodie.com/Find them on LinkedIn: https://www.linkedin.com/company/farmerfoodie/?viewAsMember=trueFind them on Instagram: @thefarmerfoodieFind them on Facebook: @thefarmerfoodiesMichael Maher, the host, would love to connect with you. Reach out to him at…Email: michael@thinkcartology.comLinkedIn: https://linkedin.com/in/immichaelmaherThis podcast is sponsored by Cartology and Podcastify Me.Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?Website: https://thinkcartology.comFind Cartology on LinkedIn: https://linkedin.com/company/cartologyFind Cartology on Instagram: https://instagram.com/thinkcartologyFind Cartology on Facebook: https://facebook.com/thinkcartologyPodcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity.Website: https://podcastify.meFind Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ