Founders these days are building businesses for different reasons. Many of us have our basic needs met, according to Maslow's Hierarchy of Needs, which provides a unique opportunity in time to build things that reach closer to self-actualization. And yet, the goals remains the same: grow or get profitable. Caroline Grace, Founder of Product & Prosper and retail expert, joins us on this episode of The Longer Game to share how there is nothing new under the sun but how the flavors of businesses are changing. She helps us dispel the myths of retail, like greater distribution means greater sales and profitability. The reality? It doesn't instantly create those things and often just adds more complexity to your current business model. Most brands that launch in retail aren't profitable for 18-24 months at minimum. So what are the keys to the retail kingdom? Simple. Capability, Credibility, and... Grab a BFY soda and discover that last C.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel.
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Our Guest's Name is “Caroline Grace”.
You can find them at...
Website: https://www.productandprosper.com/
Find them on LinkedIn: https://www.linkedin.com/in/caroline-e-grace/
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: michael@thinkcartology.com
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more?
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