The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Julie Guest
189 episodes
3 days ago
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
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What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
Most companies waste years marketing to the masses before eventually realizing that just a few dream clients can change everything. In this episode, I share the faster path — how to identify your Dream 100 and reach them using a simple, old-school direct mail strategy that still outperforms every digital tactic today with no spam and no funnels. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more id...
What do a 200-pound tuna, a forgotten stuffed giraffe, and a pair of designer pantyhose have in common? They’re all proof that legendary brands don’t just serve customers — they create loyalty for life. In this episode, you’ll learn how to build that same kind of magic into your business — by creating moments and stories your customers will never forget. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ide...
That “free water” offer? It came with a $15,000 sales pitch. In this episode, we unpack why desperate selling kills trust and how smart brands make buyers chase them instead. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all th...
Ever been on a date so bad it was unforgettable? In this episode, I share the Bumble disaster that turned into a masterclass in marketing and the three lessons every brand needs to hear. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. ...
Everyone’s chasing the next big thing — crypto, AI, the latest fad. But the real fortune? It’s usually sitting right under your nose. In this episode, you’ll learn how to mine the hidden assets in your business and turn overlooked strengths into unstoppable growth. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your han...
What made Coke’s “Share a Coke” campaign so powerful? It wasn’t just names on bottles. It was a masterclass in hyper-personalization. In this episode, discover why generic branding is dead, what today’s consumers really expect, and how to make your brand the one people pick up, keep, and share. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? ...
What do a sky-blue hippie bus, two nosy old ladies, and a colossal corporate mistake have in common? Join me as I unpack Volkswagen’s epic misfire relaunching the iconic VW bus — and the lesson every business needs to hear before launching anything. Because when you forget who you’re building for, you don’t just lose sales… You lose the soul of the brand. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to he...
What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers. Instead, they simplify, focus, and protect their brands. In this episode, you’ll discover why chasing “more” could be costing your business profits and how scaling back might actually be your fastest path to growth. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book t...
Sales team doubled. Revenue flat. If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks with...
Sales was chasing leads. Marketing was chasing attention. Nobody was chasing results. This episode walks through one type of Growth Engine we build for clients to stop the scramble and start scaling - quietly, systematically, exponentially, without burning out your team or adding more headcount. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition?...
AI is the great equalizer - until it isn’t. If everyone’s using the same tools, what’s left to make your business unforgettable? This episode reveals why your brand is the last true differentiator and the most important weapon in the AI arms race. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly...
Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it. This episode unpacks how to build a brand people either love or hate, and why that’s exactly the point. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 we...
Ideas don’t win. Execution does. This episode gives you the 9-step shortcut we use with clients to turn hand-wringing into high-converting launches - without wasting six months in the “what if” zone. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a...
Still optimizing for Google? You're already behind. AI now decides who gets found (and who disappears). In this episode, you’ll learn how to future-proof your business and become the brand AI search engines love to recommend. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ev...
Some brands get bought. Others get worshiped. If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!) GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks with...
Some brands get bought. Others get worshiped. If you're ready to be the latter, this episode unpacks the strategy behind customer devotion and how to make your brand the one they tattoo on their body - even B2B (seriously!) GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks with...
You're crushing it — clients are happy, money is flowing…perfect time to take your foot off the gas, right? Wrong! This episode shows how complacency sneaks in—and how to Amazon-proof your success before it eats itself. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks wi...
Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal. This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world’s on fire (thank you media circus). If you're feeling overwhelmed or wondering where the next hits are going to come from, take a listen to this - it just might help. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a ...
Taking your brand international? Tread carefully. In this episode, we unpack 9 jaw-dropping global branding blunders - from BMW's national anthem fiasco to KFC’s finger-lickin' translation fail in Beijing and the million-dollar lessons hiding inside each one. Whether you’re expanding overseas or just dreaming about it, this is your fast-track primer on what not to do. Learn how to dodge cultural landmines, localize with intention, and make your brand land like a legend - wherever ...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
