The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Julie Guest
189 episodes
5 days ago
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
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What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
6 minutes
3 months ago
How to Build a Billion Dollar Brand in 6 Years
Most brands try to please everyone and end up not meaning much to anyone. Liquid Death made people mad - and made a fortune doing it. This episode unpacks how to build a brand people either love or hate, and why that’s exactly the point. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 we...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
