The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Julie Guest
189 episodes
4 days ago
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
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What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
Old School Sales is Dead. Here's what's much better.
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
7 minutes
2 months ago
Old School Sales is Dead. Here's what's much better.
Sales team doubled. Revenue flat. If that sounds familiar, this episode unpacks the silent killer in most sales orgs and the shift that turns your marketing from "noise maker" into a revenue engine that actually drives the deals. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks with...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
