The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Julie Guest
189 episodes
4 days ago
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
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What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
5 minutes
4 months ago
How to Stay Sane & Focused in Crazy Times
Spotted: a homeless man, a Yankees cap, and that day's edition of the Wall Street Journal. This unexpected moment delivered me a sharp jolt of perspective—and a playbook for keeping my head straight when it feels like the world’s on fire (thank you media circus). If you're feeling overwhelmed or wondering where the next hits are going to come from, take a listen to this - it just might help. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a ...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
What do a $1.50 hot dog, a 40-cent ice cream cone, and a business book have in common? They’re all deliberately underpriced. And they’re also multi-million, and in some cases, billion-dollar growth machines. In this episode, I unpack the sneaky-smart psychology behind the loss leader strategy and why it’s one of the most profitable things you can do in your business (even if you're B2B, high-end, or allergic to hot dogs). GET MORE MARKETING & SALES TOOLS: Are you interested in becoming...
