The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Julie Guest
190 episodes
23 hours ago
Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever. In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains your buyers to wait for a deal—it erodes your brand and drags you straight into commodity pricing hell. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author ...
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Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever. In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains your buyers to wait for a deal—it erodes your brand and drags you straight into commodity pricing hell. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author ...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
4 minutes
2 months ago
The Porsche Strategy
What do Porsche, Ferrari, and Lamborghini all have in common? They don’t discount, they don’t flood the market, and they don’t complicate their offers. Instead, they simplify, focus, and protect their brands. In this episode, you’ll discover why chasing “more” could be costing your business profits and how scaling back might actually be your fastest path to growth. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author of a powerful book t...
The Client Stampede - Disruptive Marketing & Big Growth Thinking for Trailblazing Companies
Sales slowing down? Don’t panic—and definitely don’t reach for the discount lever. In this episode, I’m unpacking one of the most damaging (yet common) knee-jerk reactions in business: cutting prices when sales stall. It’s understandable, but almost always the wrong move. Discounting not only trains your buyers to wait for a deal—it erodes your brand and drags you straight into commodity pricing hell. GET MORE MARKETING & SALES TOOLS: Are you interested in becoming the published author ...
