Through her advocacy and the legacy of her son August, Erica Olenski shows us that even in the hardest moments, art, optimism, and humanity can change the way we heal.

How do you convince your CFO that a brand refresh isn’t an expense, but a growth strategy? Jeff Alter did it by flipping the conversation and grounding the creative in data, inclusion, and a little something he calls brand restlessness.

In this episode, Jeff Alter, CEO of Sound Physicians, shares how he led a national brand refresh that united 400 locations and thousands of clinicians. He explains how his team turned internal hesitation into alignment, reframed budgets as investments, and used research to keep emotion in check. Healthcare marketers will walk away with new ways to earn buy-in from finance and leadership without losing the creative spark that makes brand work matter.

Even when markets are rocky and uncertain, there are opportunities to get your health tech messaging out there. A perfect example of this is the opportunity for you to stand out at the upcoming HLTH USA conference. Learn from Jodi Amendola and Dalton Patterson from the Supreme Group on how you can make the most of your marketing budget in the current environment.

Burnout. Job cuts. Career pivots. Every healthcare marketer knows the stress of wondering what’s next—and what it means when the familiar anchors of your role slip away.

In this podcast, Chris Pace, Vice President of Healthcare Industry at SearchStax, shares how he moved from the provider side at Banner Health into a vendor role. He talks candidly about burnout, career identity, and why your value isn’t tied to a title. From using AI to weigh career decisions to finding unexpected strength in community, Chris offers lessons for anyone navigating a career change.

Still using the same cookie-cutter pitch for every hospital? That’s exactly why you’re getting ignored—and here’s what wins attention instead.

In this interview, David Tytell, Director of Marketing and Communications at MIT Health, shares blunt advice for healthcare marketers and sales teams. He explains why one-size-fits-all messaging fails, how drip campaigns can backfire, and why thoughtful content wins more respect than aggressive selling. For vendors trying to reach hospitals, clinics, or payers in a tight budget environment, his insights hit close to home.

Sponsors are looking for more than logos on a banner at healthcare IT conferences. In this interview, Goodwin and HLTH leaders share how bespoke sponsorships—from branded experiences to curated speaking opportunities—can deliver real marketing value.

Amy Oliver and Carol Flagg, this year’s Swaay.Health Community Members of the Year, share their journeys into the community, what the recognition means to them, and why authentic connection is at the heart of Swaay.

Fall conference season is back, with user groups, big industry gatherings, and RSNA rounding out the calendar. We’re sharing the events we’re most excited about and the must-have items we carry in our conference survival kits.

For healthcare marketers, fall conferences are both a marathon and a reunion. The sessions inspire, the exhibit halls overflow with interesting companies, and the after-hours events are where connections happen that can’t happen anywhere else. The real question: which conferences deserve your time and what should you bring with you to survive them? Brittany and Colin talk about it.

For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.

Spencer Snyder, Senior Healthcare Consultant and Research Director at KLAS Research, recently shared findings from their Patient Engagement 2025 report. After speaking with leaders at more than 70 healthcare organizations, KLAS uncovered interesting insights into the priority of this area, the nature of vendor relationships, and even how patients themselves are being included in tech decisions.

What does it really take to get the attention of a healthcare provider? Why do deals take so long? Who gets involved in the purchasing decision? Swaay.Health busts long-standing myths in this interview.

Pam Landis, Senior Vice President of Digital Engagement at Hackensack Meridian Health, spoke candidly about what it really takes to get new projects moving in a large health system. She also pulled back the curtain on gaining buy-in, budgeting, alignment to organizational goals, and why flashy logo slides don’t impress decision makers.

The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing? In this interview, Ours Privacy Co-founder Adam Putterman explains how their platform makes HIPAA-safe performance marketing possible, why some organizations are still getting it wrong, and how the next wave of tools can restore both trust and targeting power for healthcare marketers.

Fresh off his win as Healthcare Marketing & PR Trailblazer of the Year at the 2025 Swaay.Health Awards, Mike Mosquito sat down with us to share why authenticity is key for today's marketers. From building platforms like The Buzz and The Recap to championing candid voices across the industry, Mike is proving that earned vulnerability and human connection is what is important.

AI saves time and sparks ideas. But for many marketers, that relief comes with guilt. In a candid conversation, Brittany Quemby shared how she’s navigating that uneasy balance between efficiency and authenticity.

Brittany Quemby, VP of Marketing at Swaay.Health, spoke openly about how AI fits into her daily workflow. On one hand, she uses AI to battle writer’s block. On the other, it leaves her feeling guilty about taking a “shortcut”. This tension mirrors what many healthcare marketers wrestle with today.

What does it take to be a rising star in healthcare marketing? For Shelby Auer, it comes down to people-first relationships, smart strategies, and a positive outlook that turns every pivot into progress.

One of the most interesting people in healthcare marketing is Jamie Gier. One thing that makes her particularly interesting is that she's been a marketing leader at larger companies like GE Healthcare and Microsoft and most recently at a startup company, DexCare. She's now transitioning to the next stage of her career where she's doing fractional healthcare CMO work and deciding where she wants to have an impact next.

At this year's Swaay.Health Awards, her and her team won the healthcare marketing awards for Ad of the Year for their campaign "26 Days by DexCare." If you haven't seen it already, go and check it out. It's a humorous take on the reality that patients take 26 days on average to see a primary care doctor. The campaign jokes about all the things you could do in 26 days including learning to salsa dance, try parkour, or even master unicycling.

To learn more about what went into this campaign, we chatted with Gier about how she felt when she won the award, the details of how they came up with this campaign, and how they were able to execute it at a smaller company. She discusses the challenges of using humor in marketing while also making sure that a serious subject isn't being treated lightly. Plus, how she leveraged her team to come up with such a creative campaign.

While we had Gier, we also asked her about some of the differences she'd experienced doing healthcare marketing at larger and smaller companies. She notes how each have unique challenges. We also ask her to share what she believes are the keys to leading marketing efforts in the current healthcare marketing environment which is full of uncertainty. Plus, we learn what she considers the most underrated marketing tool, effort, or approach that not enough people are leveraging. Finally, we ask her how a healthcare marketing leader should be approaching AI.

Check out our interview with Jamie Gier to glean important insights into how to lead a healthcare marketing team at large and smaller companies and other insights on healthcare marketing leadership.




Learn more about DexCare: https://dexcare.com/

One of the most compelling reasons for a brand refresh? When the company quietly outgrows its old story. The visuals feel dated, the messaging no longer reflects the strategy, and what once felt right now feels limiting. That’s when the real work begins, especially if you’re designing a brand that resonates just as much inside the walls as it does outside.

Harmony Healthcare IT had expanded fast. New clinical offerings. More staff. A bigger presence in the market. But their brand hadn’t kept up. So VP of Marketing Erik Johnson and Director of Marketing Amy Holmes led a full brand refresh—designed to resonate as much with staff as with prospects.

In this podcast, they break down how they aligned leadership, created momentum, rolled out the brand internally with “Swag Friday,” and treated the refresh as a multi-phase journey—not a one-day event. If you're navigating brand evolution in a complex healthcare org, this one’s for you.

Would you market a hospital without mentioning safety?
Most do. And yet, that’s the very thing patients are quietly scanning for—long before they notice your valet parking or digital check-in.

In this candid conversation, Richard Corder, a long-time advocate for better care and changemaker, explains why safety is a branding blind spot. He challenges healthcare marketers to rethink what “experience” really means, and why disconnected messaging puts your reputation at risk. If your brand promise doesn’t match what happens behind the scenes, this episode is definitely for you.

Patient journey maps aren’t just for fixing what’s broken. When done well, they reveal what patients already love and show where to double down. Organizations that overlook those bright spots may be missing their best opportunity.

In this episode, James McMahon (VP of Marketing Communications at University of Maryland Medical Center) and Steve Koch (Managing Partner at Cast & Hue) break down how journey maps helped UMMC move beyond process fixes. From cancer care to first impressions, they used real patient stories to drive smarter decisions in operations, messaging, and team alignment.

AI is transforming how healthcare marketers create content, but is speed coming at the cost of strategy? Matt DiVenere of Optimum Healthcare IT shares how lead with purpose, co-create with AI, and build smart content governance that scales.

In a world where facts are optional and trust is fractured; authenticity is the key to success. The healthcare brands that break through are not the loudest or most polished. They are the ones that feel real, speak plainly, and meet people where they are - even when it’s uncomfortable.

Brandon Edwards, CEO of Unlock Health and author of Authentic Healthcare Marketing, sees a growing gap between mission-driven messaging and real-world resonance. In this conversation, he laid out a challenge many in the field quietly wrestle with - and why the path forward may require being a little uncomfortable in unfamiliar channels.