Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
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Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
Drip Campaigns and Pitches That Drive Health Systems Away
Swaay.Health Podcast
37 minutes 55 seconds
1 month ago
Drip Campaigns and Pitches That Drive Health Systems Away
Still using the same cookie-cutter pitch for every hospital? That’s exactly why you’re getting ignored—and here’s what wins attention instead.
In this interview, David Tytell, Director of Marketing and Communications at MIT Health, shares blunt advice for healthcare marketers and sales teams. He explains why one-size-fits-all messaging fails, how drip campaigns can backfire, and why thoughtful content wins more respect than aggressive selling. For vendors trying to reach hospitals, clinics, or payers in a tight budget environment, his insights hit close to home.
Swaay.Health Podcast
Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
