Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
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Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
Patient Journey Maps Do More than Fix What’s Broken
Swaay.Health Podcast
25 minutes 37 seconds
3 months ago
Patient Journey Maps Do More than Fix What’s Broken
Patient journey maps aren’t just for fixing what’s broken. When done well, they reveal what patients already love and show where to double down. Organizations that overlook those bright spots may be missing their best opportunity.
In this episode, James McMahon (VP of Marketing Communications at University of Maryland Medical Center) and Steve Koch (Managing Partner at Cast & Hue) break down how journey maps helped UMMC move beyond process fixes. From cancer care to first impressions, they used real patient stories to drive smarter decisions in operations, messaging, and team alignment.
Swaay.Health Podcast
Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
