For years, patient engagement was the first thing to go when budgets got tight. New data from KLAS Research shows the script has changed. Leaders are starting to see digital front door and other patient engagement technologies directly impact financial performance.

Spencer Snyder, Senior Healthcare Consultant and Research Director at KLAS Research, recently shared findings from their Patient Engagement 2025 report. After speaking with leaders at more than 70 healthcare organizations, KLAS uncovered interesting insights into the priority of this area, the nature of vendor relationships, and even how patients themselves are being included in tech decisions.