Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
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Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?
Swaay.Health Podcast
12 minutes 31 seconds
2 months ago
Can You Keep Patient Data Private and Track Your Marketing Campaigns Too?
The FTC crackdown on tracking pixels shook healthcare marketing—and the ripple effects are still being felt years later. Many providers hit pause on personalization, fearing compliance risks. But what if there was a way to balance patient privacy with effective marketing? In this interview, Ours Privacy Co-founder Adam Putterman explains how their platform makes HIPAA-safe performance marketing possible, why some organizations are still getting it wrong, and how the next wave of tools can restore both trust and targeting power for healthcare marketers.
Swaay.Health Podcast
Welcome to The Swaay.Health Podcast - a podcast for healthcare marketing, PR, and communications professionals! We're all about building a brighter future in healthcare through the power of community! Join us as we dive into the latest news, strategies, and trends from the brightest minds in the field.
Want to attract patients? Reach a hospital CIO? Improve your website? Pick the right healthcare conference to attend/exhibit? Hosts Colin Hung, Brittany Quemby, and John Lynn have got you covered! Tune in as they chat about these hot topics and more with special guests. Find out more by visiting Swaay.Health
