In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith welcomes Jodi Melenbacher, founder and CEO of Thrive Wellness MedSpa. With a background in cardiothoracic nursing and over a decade in aesthetics, Jodi shares how she built a thriving med spa from scratch, starting with a wooden chair and no outside investment. Jodi unpacks the practical systems that led to seven-figure revenue on a three-day workweek, including how she leverages cross-selling, patient trust, and a highly trained team to maximize every appointment. She dives into her budget-friendly marketing playbook, including a referral program, monthly specials, and even how she turned GroupOn into a growth tool. You’ll also hear her advice on avoiding the trap of over-expansion, managing follow-ups without clogging your calendar, and why continuous education is non-negotiable. Whether you're a new owner or an experienced injector, this episode is packed with valuable insights to help you grow smarter, not just bigger. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush  

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Marnie Gambit, Director of Marketing and Aesthetics at Infusion Care in Las Vegas. With a background in film production and visual merchandising, Marnie shares how her storytelling expertise has influenced her innovative approach to branding and marketing in the med spa industry.She discusses the importance of crafting a Unique Value Proposition (UVP) that truly differentiates your business, why social media isn’t always the answer, and how hosting events led to a 1400% growth in six months. Marnie also dives into the power of patient connection, how her team leverages creative strategies inspired by pop culture trends, and why med spas must focus on their strengths to scale effectively.Tune in to learn practical marketing insights, how to measure the right KPIs for success, and the biggest trends shaping the future of wellness and aesthetics. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with John Bergano, founder and CEO of Aesthetics Card. John shares his journey from luxury hospitality to becoming a key consultant in the medical aesthetics industry. He discusses the challenges med spa owners face in securing funding, building business credit, and managing cash flow. John introduces Aesthetics Card as a tailored financial solution for med spas, highlighting its benefits over traditional banking products. He also emphasizes the importance of smart marketing investments, avoiding costly agency fees, and preparing for a successful exit strategy. As a partner with TrepAdvisors, John helps med spa owners navigate mergers and acquisitions, ensuring they maximize their valuation and secure the best possible deal when selling their business. Tune in for expert insights on financing, scaling, and positioning your med spa for long-term success—whether you're looking to grow, streamline operations, or prepare for an eventual sale. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith sits down with Izabelle Suzano, practice manager of Moksha Aesthetics in Potomac, Maryland. Izabelle shares her journey from studying law in Brazil to becoming a leader in the med spa industry, highlighting how problem-solving and adaptability helped her succeed. She discusses the biggest challenges in running a med spa, from managing staff to ensuring smooth daily operations. The conversation also dives into industry trends, including the growing demand for natural aesthetic treatments. Izabelle explains how personalized consultations and tailored beauty plans help clients achieve their goals and how offering payment plans like Cherry increases accessibility and boosts revenue. Whether you're a med spa owner, manager, or provider, this episode is packed with practical insights on leadership, client retention, and optimizing operations for success. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Ignacio "Iggy" Fanlo, founder of VanSanity and Cloud MedSpas. Iggy shares his entrepreneurial journey, rooted in identifying the customer loyalty dynamics of medical aesthetics, and how this led to the creation of his innovative med spa rental model. They explore how Cloud MedSpas empower medical professionals to run independent businesses with flexibility and reduced overhead costs. Iggy emphasizes the critical role of marketing over training in building a successful med spa business. Key takeaways include the importance of client retention, the advantages of hourly rental spaces, and debunking misconceptions about new industry models. Iggy’s forward-thinking approach demonstrates how collaboration and adaptability can drive success for med spa providers and landlords alike. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with Dr. Patrick Blake, MD, FAAD, a board-certified dermatologist and co-founder of Portrait, a med spa platform. Dr. Blake shares his journey from Cleveland to San Diego, motivated by a passion to empower med spa professionals. They discuss industry challenges like rising costs, compliance complexities, and the role of emerging technologies such as AI. Dr. Blake emphasizes the importance of building authentic patient relationships, staying compliant, and differentiating brands. He also highlights key success metrics like patient reviews, cash flow stability, and long-term strategic goals for med spa professionals. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Dr. Kate Dee, the founder of Glow MediSpa in Seattle and a former breast cancer specialist who transitioned to aesthetic medicine after 16 years. Dr. Dee shares her insights into the med spa industry, highlighting significant challenges such as illegal practices and unethical operations, which have led to the sector being likened to the 'wild west.' She emphasizes the need for legal compliance and transparency in this poorly regulated market, discussing her efforts with the American Medical Spa Association (AMSPA) to create a certification program for med spas. The conversation also touches on the serious risks posed by unlicensed practitioners, including a recent fatality, and underscores the importance of educating the public about verifying practitioner credentials. Throughout the episode, Dr. Dee references her book, "Med Spa Mayhem," and the importance of informed decision-making in aesthetic procedures. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing podcast, Matt is joined by the lovely Shannon Bokhoor! Shannon is the founder and main strategist behind SocialRX, a social media marketing and course building agency, supporting industry leaders in growing their platforms, monetizing their expertise globally, and creating lasting impact. Shannon has generated over one million followers and over one hundred million views for her clients. Together, Shannon and Matt discuss what makes a viral video, tips for using ChatGPT within your content strategy, and the dangers of fake followers. Shannon also shares some insider tips to help you save money on ad spend and how to differentiate yourself in an oversaturated market. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Anita Layne, owner of Elite Brand Consulting LLC. Anita helps business owners and their brands look better, feel better, get better results and make more money. Today we will be discussing how to generate more revenue with additional income streams, marketing strategies, and how to boost patient loyalty. Thanks for joining us, Anita! ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, we are joined by The Aesthetic Cowboy himself - Wyatt Erwin! Wyatt is the Area Sales Manager for Aesthetic Management Partners. Today, Wyatt and Matt discuss all things from aesthetics, to sales, to marketing strategies. Wyatt spills his best sales tips, shares how to keep your social media game consistent and authentic, and breaks down the benefits Aesthetic Management Partners can bring to your med spa. It’s a mix of practical advice and cowboy charm that you don’t want to miss! ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, we are joined by Kallen Sebastian, founder and CEO of OffScript Copywriting. Kallen is a highly experienced thought leadership ghostwriter for CEOs and founders, particularly in medical practices. Kallen provides fantastic insights on attracting the right patients for your med spa, specifically patients with a high lifetime value. Kallen and Matt discuss what it takes to become an industry authority through high-converting website copy and an authentic, yet strategic, social media presence. Don’t miss this inspiring episode packed with information about strategic marketing content, high converting website copy, and finding your brand's voice. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing podcast, Matt Smith is joined by Crush Digital’s marketing specialist and podcast producer, Alex Byrd! Together, they discuss common marketing mistakes that could be silently sabotaging your business - and what you can do to remedy those mistakes. Topics include social media, ChatGPT, SEO, and so much more. Whether you’re struggling with stagnant growth or looking to refine your marketing approach, this episode is packed with actionable insights and expert advice. Don’t miss this insightful episode with the dynamic team behind Crush Digital! >> Mistakes start at 5:50 minutes in the episode! << ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing podcast, Matt Smith is joined by Cassandra Webster and Constantino Fialo from Consumer Fusion. They discuss their expertise in managing online reputations for businesses. Cassandra, the Senior Director of Home Service Sales, and Constantino, a Medical Reputation Management Specialist, share strategies on removing negative reviews, boosting local SEO, and the importance of maintaining a strong digital presence.  The episode dives into practical tips on how med spas can leverage online reviews to increase their visibility and improve client trust. Throughout the episode, Constantino and Cassandra highlight why reputation management is essential for long-term business growth. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

This episode of the Smart Med Spa Marketing podcast features Carly Jones, a licensed clinical social worker and sound healer. Carly shares her journey of starting her own private practice, where she blends psychotherapy with sound healing. She discusses the transformative power of sound healing for trauma, emphasizing its ability to help people achieve deep relaxation and emotional release. Carly also talks about opening her new venture, Waves of Change Coalition, and her approach to making therapy more accessible. She highlights the importance of community, spirituality, and following one’s passion. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this solo episode of the Smart Med Spa Marketing podcast, Matt Smith from Crush Digital covers key questions to ask when hiring a digital marketing agency. He shares insights based on his years of experience, touching on issues like website ownership, SEO, advertising, and content creation. Matt emphasizes the importance of viewing the agency as a long-term partner rather than a short-term vendor. He also explains how to ask critical questions like "Who owns the website?" and "How do you measure success?" to avoid potential pitfalls and ensure a productive collaboration. You’ll get tips on everything from SEO and content creation to making sure your marketing dollars bring in real results—like more booked appointments! If you're ready to turn your website into a client-generating machine, this episode is a must-listen. Matt’s experience will help you avoid costly mistakes and make sure you’re in good hands for long-term success. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Julie Bevel, passionate owner of Fox River MedSpa, seasoned massage therapist, and entrepreneur. Julie shares her journey from working as a massage therapist at the Bellagio to founding her med spa and thriving in the med spa industry. She dives into the challenges of transitioning from a traditional day spa to a medical spa during the pandemic and offers insights into leadership, staff management, and the importance of staying true to one’s community and values.   Julie also touches on her growth strategies, including the importance of professional development for her team and integrating medical services for higher profit margins. She shares her experience with building a multi-faceted med spa business, the impact of hiring a chiropractor to expand her offerings, and her passion for holistic wellness. Additionally, Julie highlights the challenges and quirks of social media marketing, offering tips for balancing polished content with authentic, real-time posts.    Don't miss this energetic and passionate episode featuring the wonderful Julie Bevel! ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

Dori Campbell is a highly experienced nurse practitioner and the founder of All About You Wellness and Aesthetics. With a passion for helping others, she transitioned from nursing to aesthetics and wellness, creating a unique med spa that emphasizes hormone balancing and overall well-being.   In this episode, Dori shares her inspiring journey from nursing to owning a successful practice, offering insights into the importance of hormone health, the connection between wellness and aesthetics, and the role of faith in overcoming personal and professional challenges. Dori explains how she differentiates her practice by focusing on the root causes of her clients’ concerns, helping them feel better from the inside out.   Key themes include Dori’s holistic approach to patient care, marketing strategies that have propelled her business forward, and the power of authenticity in building strong client relationships. She also touches on her struggles with imposter syndrome, her commitment to honesty with clients, and her passion for teaching others about hormone replacement therapy (BHRT).   Don’t miss this insightful and motivating episode with the dedicated and compassionate Dori Campbell! ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Kaeli Lindholm, CEO of KLC Consulting and Founder of the POP Aesthetic Leadership Academy. Featured as a Forbes Top 10 Inspiring Women Business Leaders to Watch in 2023 and a USA Today Top 10 Business Leaders Driving Innovation in Their Industries to Watch in 2024, Kaeli & KLC Consulting is trusted as the go-to leadership advisor by hundreds of seven and eight-figure aesthetic and wellness practice owners.   In the episode, Kaeli offers insights into the factors that drive the success of her clients, focusing on personalized growth strategies that empower women to achieve their goals. She also touches on key considerations for med spa marketing, offering advice for business owners on how to avoid common pitfalls. Additionally, she introduces the concept of hiring "intrapreneurs"—team members who bring innovation and drive from within the organization, playing a vital role in its growth.   Throughout the conversation, Kaeli provides actionable tips for leadership, overcoming challenges like imposter syndrome, and maintaining balance as a business owner. We were thrilled to have Kaeli on the show, and her wealth of knowledge and passion for helping business owners grow made her an inspiring and insightful guest! ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

Angel Turlington is a dynamic entrepreneur and women's health nurse practitioner with over 30 years of experience. In 2002, she co-founded a medical practice and later transitioned to aesthetics, opening Southeast Aesthetics and Wellness. Angel is known for her commitment to patient care, innovative treatments, and creating a welcoming environment in her practice. In this episode, Angel Turlington shares insights into her journey as an entrepreneur in the aesthetics industry. From founding her medical practice to transitioning into aesthetics and wellness, Angel's story is one of resilience and dedication. She discusses the importance of providing a supportive and non-salesy environment for clients, as well as her passion for promoting overall health and well-being through her services. Key themes explored include Angel's approach to differentiation in the market, the role of social media in marketing efforts, and strategies for client retention. Additionally, Angel provides valuable advice on balancing work and personal life, emphasizing the significance of self-care and learning to say no. Don’t miss this inspiring episode with the remarkable Angel Turlington! ----- Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush

Skya Jones is MedSpa Education Manager and in-house aesthetics expert at Boulevard, where she works directly with the company’s staff and MedSpa customers to help design memorable client experiences. Jones has more than eight years of experience in the medical spa industry with a passion for leadership and education.  Before joining Boulevard, Jones managed and consulted for many medical spas and retail beauty businesses. In this episode of the Smart Med Spa Marketing Podcast, Skya Jones shares her career background with host Matt Smith. The conversation dives into the importance of hiring the right person for the front desk, utilizing personality tests for better team dynamics, the significance of healthy communication in leadership, and the impact of strategic investments in marketing and staff for med spas. ----- Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush