In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Dr. Kate Dee, the founder of Glow MediSpa in Seattle and a former breast cancer specialist who transitioned to aesthetic medicine after 16 years. Dr. Dee shares her insights into the med spa industry, highlighting significant challenges such as illegal practices and unethical operations, which have led to the sector being likened to the 'wild west.' She emphasizes the need for legal compliance and transparency in this poorly regulated market, discussing her efforts with the American Medical Spa Association (AMSPA) to create a certification program for med spas. The conversation also touches on the serious risks posed by unlicensed practitioners, including a recent fatality, and underscores the importance of educating the public about verifying practitioner credentials. Throughout the episode, Dr. Dee references her book, "Med Spa Mayhem," and the importance of informed decision-making in aesthetic procedures. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush