In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith speaks with John Bergano, founder and CEO of Aesthetics Card. John shares his journey from luxury hospitality to becoming a key consultant in the medical aesthetics industry. He discusses the challenges med spa owners face in securing funding, building business credit, and managing cash flow. John introduces Aesthetics Card as a tailored financial solution for med spas, highlighting its benefits over traditional banking products. He also emphasizes the importance of smart marketing investments, avoiding costly agency fees, and preparing for a successful exit strategy. As a partner with TrepAdvisors, John helps med spa owners navigate mergers and acquisitions, ensuring they maximize their valuation and secure the best possible deal when selling their business. Tune in for expert insights on financing, scaling, and positioning your med spa for long-term success—whether you're looking to grow, streamline operations, or prepare for an eventual sale. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush