Dori Campbell is a highly experienced nurse practitioner and the founder of All About You Wellness and Aesthetics. With a passion for helping others, she transitioned from nursing to aesthetics and wellness, creating a unique med spa that emphasizes hormone balancing and overall well-being.   In this episode, Dori shares her inspiring journey from nursing to owning a successful practice, offering insights into the importance of hormone health, the connection between wellness and aesthetics, and the role of faith in overcoming personal and professional challenges. Dori explains how she differentiates her practice by focusing on the root causes of her clients’ concerns, helping them feel better from the inside out.   Key themes include Dori’s holistic approach to patient care, marketing strategies that have propelled her business forward, and the power of authenticity in building strong client relationships. She also touches on her struggles with imposter syndrome, her commitment to honesty with clients, and her passion for teaching others about hormone replacement therapy (BHRT).   Don’t miss this insightful and motivating episode with the dedicated and compassionate Dori Campbell! ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush