In this episode of the Smart Med Spa Marketing Podcast, host Matt Smith interviews Ignacio "Iggy" Fanlo, founder of VanSanity and Cloud MedSpas. Iggy shares his entrepreneurial journey, rooted in identifying the customer loyalty dynamics of medical aesthetics, and how this led to the creation of his innovative med spa rental model. They explore how Cloud MedSpas empower medical professionals to run independent businesses with flexibility and reduced overhead costs. Iggy emphasizes the critical role of marketing over training in building a successful med spa business. Key takeaways include the importance of client retention, the advantages of hourly rental spaces, and debunking misconceptions about new industry models. Iggy’s forward-thinking approach demonstrates how collaboration and adaptability can drive success for med spa providers and landlords alike. ----- The Smart Med Spa Marketing Podcast is hosted by Matt Smith, President of Crush Digital. Visit trycrush.com to learn more about how Crush Digital can help your business employ more people and serve more customers.  Connect with us: @try.crush.digital @matt.from.crush