Join Brenden Wood, Red Winemaker at J. Lohr, as he takes us through an in-depth masterclass on blending wines.
Alongside Assistant Tasting Room Manager Suzanne O'Toole and Marketing Manager Josh Baldovino, Brenden demonstrates the intricacies of blending Cabernet Sauvignon, Merlot, Malbec, Cabernet Franc, and Petit Verdot to achieve ideal wine profiles for both Old World and Paso Robles styles.
Learn about the science and artistry behind wine blending, the significance of minute percentage changes, and the team dynamics involved in creating J. Lohr's flagship Cabernets.
Whether you're a wine enthusiast or a casual drinker, this episode offers fascinating insights into the meticulous process of crafting premium wines.
Cheers!
Timestamp:
00:00 Introduction to Cabernet Blending
00:20 The Science Behind Winemaking
00:45 Meet the Experts
01:29 Blending Process Explained
01:56 Tasting and Analyzing Varietals
03:04 Characteristics of Different Wines
06:07 Blending Techniques and Goals
14:10 Old World vs New World Blends
14:49 Practical Blending Session
29:45 Blending Wine: The 60-40 Experiment
30:09 Challenges of Wine Sampling
30:45 Smell and Taste: The 60-40 Blend
31:49 Finding the Perfect Blend
33:05 The Pressure of Winemaking
34:19 Team Collaboration in Blending
39:43 The Science and Art of Winemaking
42:38 Exploring Different Blends
57:05 Final Thoughts and Future Episodes
Learn more:
https://www.jlohr.com/vinetotable
Taste along:
J. Lohr Hilltop Cabernet Sauvignon
https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon
Follow us on Social Media
Facebook: facebook.com/jlohrwines
Instagram: instagram.com/jlohrwines
Tiktok: https://www.tiktok.com/ @JLohrWines
Join us as we delve into the process of crafting the 2024 J.Lohr Arroyo Vista Chardonnay.
Dave Muret, Senior Marketing Director, and Josh Baldovino, Marketing Manager, team up with Kristen Barnhisel, Winemaker, White Wine, to explore the nuances of blending different lots. Discover the impact of concrete eggs, neutral and new oak barrels, and various Chardonnay clones on the final blend.
This episode provides an insightful look into the meticulous steps involved in winemaking, complete with tasting notes, blending trials, and discussions on the unique qualities of Monterey Chardonnay.
Perfect for wine enthusiasts eager to learn about the artistry and science behind an exceptional bottle of Chardonnay.
Timestamps:
00:00 Introduction
00:40 Exploring Wine Components and Blending
01:04 Meet the Winemakers: Josh and Dave
01:27 Diving into the Concrete Egg and Oak Barrels
02:28 Tasting and Comparing Different Blends
04:55 Blending Techniques and Wine Characteristics
12:22 Challenges and Strategies in Winemaking
24:45 Final Thoughts and Blending Trials
25:38 Experimenting with Wine Ratios
26:07 Influencing the Family's Decision
26:36 Blending and Sampling
27:15 Discussing Clone 76 and Blending Techniques
28:28 Comparing Vintages and Tasting Notes
32:49 Monterey Chardonnay Characteristics
37:42 Creating an Old World Style Blend
45:47 Final Thoughts and Recommendations
Learn more:
https://www.jlohr.com/vinetotable
Taste along:
J. Lohr Arroyo Vista Chardonnay
https://www.jlohr.com/wines/2023-arroyo-vista-chardonnay
Follow us on Social Media
Facebook: facebook.com/jlohrwines
Instagram: instagram.com/jlohrwines
Tiktok: https://www.tiktok.com/@jlohrwines
Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley!
In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape.
Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content.
The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content.
Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age!
Timestamp
00:00 Introduction to Going Viral and Influencer Marketing
00:44 Welcome to the Podcast
01:08 What is Cohley?
01:31 The Evolution of Content Creation
03:35 Understanding Influencers and UGC
05:49 The Importance of Shares and Engagement
10:35 Strategies for Brands in Influencer Marketing
12:57 Wine and Personal Stories
23:47 The Role of Pairing in Wine Marketing
26:15 Exploring Wine Pairings
27:02 The Versatility of Pinot Noir
28:45 Wine Industry and Digital Marketing
33:31 Content Creation and Influencer Marketing
40:54 Personal Wine Experiences
43:43 Overrated or Underrated: Social Media Trends
46:10 AI in Content Creation
49:35 Final Thoughts and Wrap-Up
Learn more about Cohley:
https://www.cohley.com/
Taste along:
J. Lohr Estates Riverstone Chardonnay
https://www.jlohr.com/wines/2023-riverstone-chardonnay
J. Lohr Fog’s Reach Pinot Noir
https://www.jlohr.com/wines/2023-fogs-reach-pinot-noir
J. Lohr Hilltop Cabernet Sauvignon:
https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon
Follow us on Social Mediahttp://facebook.com/jlohrwines
Instagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines)
Tiktok: https://www.tiktok.com/@jlohrwines
Join Rhonda Motil, J. Lohr VP of Marketing, and Josh Baldovino, Marketing Manager, as they host Meredith May, Publisher and Editor-in-Chief, and Bill Brandel, COO of the Tasting Panel Magazine and SOMM Journal.
Discover their unique journeys into the wine industry, the evolution of their publications, and the secrets behind their success.
From starting in radio to buying and growing renowned wine magazines, Meredith and Bill share their stories, insights on industry trends, and the importance of storytelling in wine marketing.
All while enjoying a live wine tasting session and learning about the amazing events and adventures they've produced with top wine and spirits professionals.
Learn more about their magazines:
https://sommjournal.com/
https://www.tastingpanelmag.com/
⏰ Timestamps:
00:00 Introduction to the Podcast
00:59 Journey into the Wine Industry
02:37 Meredith's Story: From Radio to Wine
04:53 Bill's Story: From Restaurants to Wine Sales
06:41 Building the Magazines
08:03 Challenges and Successes in Publishing
14:13 The Importance of Print in a Digital Age
17:01 Iconic Moments and Events
19:49 Blind Tasting Process
21:10 The Art of Wine Descriptions
21:47 Tasting Notes and Wine Characteristics
22:29 The Elegance of Paso Robles Wines
24:27 Unveiling the Pure Paso Blend
25:29 The Evolution of Pure Paso
27:50 The Role of Wine Reviews and Events
33:17 Trends in Wine Journalism
34:55 Favorite Wine and Food Pairings
37:19 Breaking Wine Myths
39:26 Promoting Wine Education and Sustainability
🍷 Taste Along:
2023 J. Lohr Gesture RVG
https://www.jlohr.com/wines/2023-gesture-rvg-rhone-blend
2023 J. Lohr Pure Paso Proprietary Red Wine:
https://www.jlohr.com/wines/2023-pure-paso
📲 Follow us on Social Media
Facebook: facebook.com/jlohrwines
Instagram: instagram.com/jlohrwines
Tiktok: https://www.tiktok.com/@jlohrwines
Join Chief Brand Officer Cynthia Lohr and Marketing Manager Josh Baldovino, as they sit down with Holly Smith and Todd Haney from Tomato- Thyme to discuss what it takes to create a community gem.
From the origins of their restaurant to the importance of hospitality and adapting to customer preferences, Holly and Todd share their experiences and insights.
They also delve into their favorite food and wine pairings, the significance of J. Lohr's Touching Lives program, and the role of community in their success. Get ready for stories, laughs, and fantastic pairings in this heartwarming episode of Share The Lohr Podcast. Cheers!
00:00 Introduction and Community Connection
00:48 Welcome to the Share the Lord Podcast
02:54 Tomato Time's Origin Story
04:02 Favorite Dishes and Pairings
12:56 The Pantry Challenge
23:10 Consumer Preferences and Trends
26:58 Farming Stories and Community Legacy
27:44 The Local Cheers: Building Community
28:55 Creating a Welcoming Atmosphere
33:11 Supporting Breast Cancer Awareness
43:13 Wine Pairing Game
50:12 Restaurant Highlights and Conclusion
Learn more about Tomato-Thyme:
https://www.tomato-thyme.com/
Taste along:
J. Lohr Estates Riverstone Chardonnay
https://www.jlohr.com/wines/2023-riverstone-chardonnay
J. Lohr Seven Oaks Cabernet Sauvignon
https://www.jlohr.com/wines/2022-seven-oaks-cabernet-sauvignon
J. Lohr Carol's Vineyard Cabernet Sauvignon
https://www.jlohr.com/wines/2021-carols-vineyard-cabernet-sauvignon
Follow us on Social Media
Facebook: facebook.com/jlohrwines
Instagram: instagram.com/jlohrwines
Tiktok: https://www.tiktok.com/@jlohrwines
Join us as we dive into an fun challenge to find out which delivery service is the fastest: Uber Eats, Instacart, or DoorDash.
In this episode, we sit down with marketing experts Suki Maxwell and Lauren Henderson from Southern Glazer's Wine and Spirits to discuss the impact of on-demand delivery services in different markets. We explore how consumers and suppliers are navigating these platforms, the role of AI in the future of delivery services, and real-world case studies on successful digital marketing strategies.
Our guests also share their personal experiences and habits when it comes to using these delivery platforms. Tune in for a blend of fun competition and insightful discussions on the future of e-commerce and delivery services. Don't forget to grab your phones and race along with us!
Timestamps
00:00 Introduction to the Delivery Service Challenge
00:08 Discussing Personal Usage of Delivery Platforms
00:44 The Delivery Race Begins
01:06 Exploring Delivery Times and Store Selection
02:18 Personal Preferences and Platform Usability
03:12 Insights from Industry Experts
05:09 Marketing Strategies in E-commerce
08:05 Consumer Behavior and Shopping Habits
11:38 Real-time Delivery Updates
14:58 Advertising and Conversion Tactics
20:43 Convenience Story: Double Dash Delivery
21:15 First Podcast Episode Toast
21:35 Wine Pairing and Burger Talk
22:10 East Coast vs. West Coast Burger Debate
23:22 Cross-Category Partnerships
24:31 AI and Consumer Data in Shopping
25:26 On-Demand Delivery and Consumer Behavior
26:38 Wine Delivery and Vintage Discussion
27:28 Custom Partnerships and Targeted Marketing
32:56 Delivery Service Scenarios Game
Taste along:
J. Lohr Seven Oaks Cabernet Sauvignon
https://www.jlohr.com/wines/2022-seven-oaks-cabernet-sauvignon
Follow us on Social Media
Facebook: facebook.com/jlohrwines
Instagram: instagram.com/jlohrwines
Tiktok: https://www.tiktok.com/@jlohrwines
The Growth of Paso Robles Wine: Insights from the Paso Wine Alliance
In this episode, join J. Lohr VP Winemaking Steve Peck and J. Lohr Marketing Manager Josh Baldovino we sit down with Communication Director Chris Toronto and Executive Director Joel Peterson from the Paso Robles Wine Country Alliance. Explore the journey of Paso Robles as a burgeoning wine region, hear personal origin stories, and discover how the Alliance promotes and protects Paso wines. Learn about the international endeavors, memorable events, and the unique challenges faced by the Paso wine community.
Whether you're a wine enthusiast or just curious, this episode offers a mini masterclass on the magic of Paso Robles wine. Cheers!
Timestamps:
00:51 Meet the PRWCA Team
06:57 Paso Wine Country Alliance Explained
09:05 Growth and Recognition of Paso Wines
21:45 Balancing Consumer and Trade Interests
24:42 The Evolution of Paso's Wine Scene
26:50 J. Lohr's Expansion and Legacy
33:29 New Wine Releases and Techniques
39:08 New Wine Releas
40:13 J. Lohr Rain Catcher Vineyard Insights
45:18 Reimagining Paso Wine Fest
52:48 Future Plans for Paso Wine Alliance
Connect with PRWCA:
https://pasowine.com/
Taste along:
2023 J. Lohr Rain Catcher Vineyard Field Blend
https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend
2021 J. Lohr Pure Paso Proprietary Red Wine
https://www.jlohr.com/wines/2021-pure-paso
Follow us on Social Media
Facebook: facebook.com/jlohrwines
Instagram: instagram.com/jlohrwines
Tiktok: https://www.tiktok.com/@jlohrwines
Ever wondered what it takes to rise through the ranks in the wine industry? In this episode, we sit down with Kristen Demergian, VP of Sales at BreakThru Beverage California, alongside Cynthia Lohr, Chief Brand Officer & Co-Owner of J. Lohr Wines, for an unfiltered conversation on sales, leadership, and breaking barriers in the wine world.
Inside This Episode:
✅ How Kristen went from PhD research to a top sales role in wine & spirits
✅ The #1 strategy for mastering cold calls & building strong relationships
✅ Why resilience and persistence matter more than ever in the wine industry
✅ The power of mentorship, women in wine leadership, and community
✅ Cynthia’s story on elevating female leadership at J. Lohr & the impact of #JLohrWomen
Whether you’re a wine lover, industry professional, or aspiring sales leader, this episode is packed with tactical insights and real-world stories you won’t want to miss!
🔗 Learn More:
J. Lohr Women Program:
https://www.jlohr.com/jlohrwomen
BreakThru Beverage Group:
https://www.breakthrubev.com/
Timestamps:
01:38 Kristen's Journey in the Alcohol Industry
02:56 Academic Achievements and Sales
04:50 Women Leadership Initiatives
05:11 The Origin of Women of the Vine and Spirits
07:00 The Impact of Women in Leadership
12:38 Cheers with J. Lohr Arroyo Vista Chardonnay
15:41 Challenges and Opportunities for Women in Sales
21:40 Mentorship and Career Advice
25:53 Tactical Advice for Advancing in Sales
31:56 Exploring the J. Lohr Gesture Line
35:14 Looking Ahead: Industry Challenges and Opportunities
39:47 Empowering the Next Generation
Taste along:
2023 J. Lohr Arroyo Vista Chadonnay
https://www.jlohr.com/wines/2023-arroyo-vista-chardonnay
2022 J. Lohr Gesture Syrah
https://www.jlohr.com/wines/2022-syrah-syrah
In this episode, J. Lohr's Marketing Manager Josh Baldovino and Co-Owner and CBO Cynthia Lohr host Susan Kostrzewa, a former Executive Editor in Chief (EIC) Wine Enthusiast and now contributing editor to James Suckling and wine consultant.
The trio discusses the evolution of wine media, the significance of consumer perspectives, and the competition in the wine industry. They delve into the impact of new and traditional wine communication methods and how different personalities shape the wine world.
Additionally, Susan shares insights from her career trajectory, including her fascinating journey in wine journalism, travel, and consulting.
Together, they emphasize the importance of storytelling, innovation, and having fun in the wine industry.
Timestamps
02:19 Evolution of Wine Media
03:43 The Role of Competition in Wine Criticism
07:37 Connecting Wine with Lifestyle
09:32 The Importance of Fun in Wine Culture
10:16 Exploring Wine and Food Pairings
14:14 The Future of Wine Media
22:02 Data-Driven Storytelling in Wine
28:03 Personal Inspirations and Journaling
33:36 The Joy of Physical Books
36:07 Wine and Fashion: A Perfect Pairing
38:33 Hot Ones and Media Curiosity
40:41 Reflecting on a Storied Career
45:15 Creating and Inspiring in the Wine Industry
56:03 Would You Rather: Wine Edition
Connect with Susan Kostrzewa
www.resplendentink.com
🎥 Watch Next:
Blind Tasting Chardonnay with Cynthia Lohr
https://www.youtube.com/watch?v=MzStljXk7no&t=0s
Taste Along:
https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend
https://www.jlohr.com/wines/2023-f-g-vineyard-pinot-blanc
🍷 Visit J. Lohr
https://www.jlohr.com/visit
🗺️ Find J. Lohr Near You:
https://www.jlohr.com/locator
📲 Connect with J. Lohr:
https://instagram.com/jlohrwines
https://facebook.com/jlohrwines
https://www.tiktok.com/@jlohrwines
Join us for an exclusive tasting of 5 wines from J. Lohr's wine club release.
Hosted by Marketing Manager Josh Baldovino, Director of Hospitality Jessica Kollhoff, Wine Educator Jessica Bejar, and VP Winemaking Steve Peck, this episode dives into the unique characteristics and production techniques of five exceptional wines.
Discover what makes J. Lohr's wines a favorite among enthusiasts and learn about the new releases featured in the Winter Wine Club shipment.
Timestamps
00:00 Introduction to Winter White Wines
01:49 Tasting the J. Lohr Gesture RVG
08:16 Exploring the 2023 J. Lohr Rain Catcher Vineyard Field Blend
20:15 Introducing the 2022 J. Lohr Stairway Vineyard Cabernet
26:55 New Podcast Room and Bordeaux Seminars
27:49 Blending Traditions: Bordeaux vs. Rhone
30:54 Tasting the J. Lohr Tower Road Petite Syrah
33:20 The Art of Winemaking
38:06 J. Lohr Signature Cabernet Sauvignon
44:33 The Vineyard's Evolution and Future
50:49 Final Thoughts
Lean more about the J. Lohr Wine Club and Membership:
https://www.jlohr.com/join/membershipprogram
Taste Along:
2023 J. Lohr Gesture RVG
https://www.jlohr.com/wines/2023-gesture-rvg-rhone-blend
2023 J. Lohr Rain Catcher Vineyard Field Blend
https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend
2022 J. Lohr Stairway Vineyard Cabernet Sauvignon
https://www.jlohr.com/wines/2022-stairway-cabernet-sauvignon
2021 J. Lohr Tower Road Petite Syrah
https://www.jlohr.com/wines/2022-tower-road-petite-sirah
2021 J. Lohr Signature Cabernet Sauvignon
https://www.jlohr.com/wines/2021-signature-cabernet-sauvignon
🎥 Watch Next:
Blind Tasting Chardonnay with Cynthia Lohr, J. Lohr Co-Owner & Chief Brand Officer
https://youtu.be/MzStljXk7no
🍷 Visit J. Lohr
https://www.jlohr.com/visit
🗺️ Find J. Lohr Near You:
https://www.jlohr.com/locator
📲 Connect with J. Lohr:
https://instagram.com/jlohrwines
https://facebook.com/jlohrwines
https://www.tiktok.com/@jlohrwines
Join us in this episode as Rhonda Motil, VP Marketing and Josh Baldovino, Marketing Manager, interview Susan Kostrzewa, a seasoned wine journalist and educator. Susan shares insights into the state of wine travel, how to plan the perfect wine trip, unique wine regions to explore, and tips for traveling on a budget.
This episode delves into Susan's personal wine travel experiences, her favorite destinations, and practical advice for wine enthusiasts looking to embark on their own adventures.
Timestamps:
00:00 Introduction to Susan Kostrava
00:08 The Evolution of Wine Travel
01:03 Planning the Perfect Wine Trip
01:54 Wine Travel Tips and Takeaways
02:45 Interview with Susan Kostrava
07:37 Defining Wine Travel
18:28 Budget-Friendly Wine Travel Tips
21:36 Unique Wine Travel Experiences
23:40 Runaway Horse Wine Experiences
23:58 Leading a Travel Destination Experience
25:50 Wine and Food Pairing Insights
27:51 Exploring U.S. Wine Regions
32:54 Blind Ranking Wine Trips
38:41 Upcoming Travel Plans
Connect with Susan Kostrzewa:
instagram.com/suskostrzewa
🎥 Watch Next:
Blind Tasting Chardonnay with Cynthia Lohr, J. Lohr Co-Owner & Chief Brand Officer
https://youtu.be/MzStljXk7no
🍷 Visit J. Lohr
https://www.jlohr.com/visit
🗺️ Find J. Lohr Near You:
https://www.jlohr.com/locator
📲 Connect with J. Lohr:
https://instagram.com/jlohrwines
https://facebook.com/jlohrwines
https://www.tiktok.com/@jlohrwines
Join us for an engaging conversation with Cynthia Lohr, Co-Owner and Chief Brand Officer of J. Lohr Vineyards & Wines and Josh Baldovino, Marketing Manager, where the duo dives into Cynthia's journey from her childhood experiences to becoming a pivotal figure in the family business.
Watch Cynthia take on a blind tasting of three beautiful Chardonnays, and learn about the history, challenges, and innovations that have shaped J. Lohr over the last 50 years.
Timestamps:
00:59 Cynthia Lohr's Early Influences and Family Business
02:56 Cynthia's Journey and Career Milestones
07:12 Returning to J. Lohr
16:21 Family Dynamics and Lessons Learned
24:35 The Evolution of Wine Marketing
27:00 Modern Consumer Journey and Technology
28:56 The Role of Competitions and Contests
31:49 Wine Tasting and Identifying Profiles
34:56 Blind Tastings and Their Benefits
38:11 Choosing Wines for Different Occasions
41:45 Breaking Wine Rules
43:04 Overrated or Underrated
Taste along:
J. Lohr Chardonnays:
https://www.jlohr.com/wines/all-wines/white-wines/chardonnay
Watch Next:
Time Travel in a Glass | J. Lohr Hilltop Cabernet Sauvignon Vertical Tasting
https://youtu.be/tiFUM49-C7E
In this episode, Josh Baldovino, Marketing Manager at J. Lohr and Dave Muret, Senior Marketing Director at J. Lohr sits down with Gwen McGill, the executive director of the Santa Lucia Highlands to discuss everything about the Santa Lucia Highlands (SLH).
They delve into the unique climate, soils, and characteristics that make SLH perfect for producing world-class Pinot Noir and Chardonnay.
The conversation includes a detailed explanation of the region's geography, history, and the special attributes that contribute to the distinct profiles of SLH wines. The trio also share personal experiences and memorable wine pairings, offering a comprehensive guide for both novice and seasoned wine lovers.
⏰ Timestamps: 00:00 Introduction to Santa Lucia Highlands 01:04 Meet the Experts: Gwen McGill and Dave Muret 02:26 Historical Context of Monterey and Santa Lucia Highlands 05:07 J. Lohr's Connection to Santa Lucia Highlands 07:24 Characteristics of SLH Wines 10:15 Unique Aspects of Santa Lucia Highlands 22:06 Exploring SLH: Visiting and Tasting 27:02 Personal Insights and Wine Pairings 33:52 Conclusion
Learn more about the SLH: https://www.santaluciahighlands.com/
Taste along - J. Lohr Highland's Bench Pinot Noir https://www.jlohr.com/wines/2022-highlands-bench-pinot-noir
Join us for an fun conversation with wine influencers Paige and Lexi as they share their experiences and insights on working with wine brands, creating content, and their personal journeys in the wine industry.
Learn about their favorite wine pairings, the importance of authenticity in influencer marketing, and valuable tips for content creation.
Lastly, on their thoughts about what's working on social media in 2024 and much more.
Timestamps 00:00 Intro
03:01 Favorite Chardonnay Pairings
05:26 Journey into the Wine Industry1
2:20 Working with Brands
18:41 Current Trends in Content Creation
30:29 The Power of Authenticity in Influencer Marketing
32:37 Navigating Brand Partnerships
34:53 Wine Tasting and Pairing Experiences
39:38 Overrated or Underrated
46:06 Going Live and Meeting Influencers
Follow Paige:https://instagram.com/winewithpaige
Follow Lexi:https://www.instagram.com/lexiswinelist
📲 Follow us on social media:
instagram.com/jlohrwines
facebook.com/jlohrwines
🍷Taste along with us:
2022 J. Lohr Arroyo Vista Chardonnay
In this episode of the Share the Lohr Podcast, we are joined by Madeline Puckett, an award-winning author and founder of Wine Folly.
Hosted by Josh Baldovino and Steve Peck at the beautiful Harvest Inn in St. Helena, Napa Valley, this engaging conversation delves into Madeline's journey into the wine industry, her challenges, her contributions to wine education, and the development of Wine Folly.
The discussion highlights various aspects of wine tasting, pairing, and producing while exploring how wine consumers interact with content today.
The trio also covers thoughts on achieving a balance between long-form and short-form content, the significance of the James Beard Award, and insights into some of our favorite J. Lohr wines.
Timestamps
00:00 Intro
06:16 Madeline's Unexpected Path to Wine
11:20 Wine Pairing Insights and Techniques
19:50 The Birth and Evolution of Wine Folly
33:52 Investing in YouTube
34:37 The Impact of Winning the James Beard Award
38:54 Exploring Wine Regions
47:35 Developing Wine Education Courses
52:27 The Evolution of Wine Content and Consumer Interaction
56:49 Discussing Wine Prices
Visit Wine Folly:https://winefolly.com/
Connect with Wine Folly on Instagram:
https://www.instagram.com/winefolly/
📲 Follow us on social media:
instagram.com/jlohrwines
facebook.com/jlohrwines
Visit our tasting room:https://www.jlohr.com/visit
In this episode, Marketing Manager Josh Baldovino and Senior Marketing Director Dave Muret join Steve Lohr, President and CEO of J. Lohr Vineyards & Wines, to explore the wine archives at J. Lohr. The trio takes an exclusive look inside 'the cage,' a special storage area holding nearly every bottle of wine the company has produced since 1974.
Steve shares personal stories about the history of the vineyard, the evolution of J. Lohr's branding, and significant milestones such as the first bottled wines and special varietals. The episode also delves into the intricacies of wine storage, features previous brand partnerships, and previews an upcoming tasting event with some of the rare archived bottles. Grab a glass and let's jump in! Timestamps: 01:39 Historical Insights and Early Years 03:46 The Evolution of J. Lohr Labels and Brands 10:42 Scavenger Hunt for Vintage Bottles 20:20 J. Lohr Signature Cabernet 33:37 Exploring the Oldest Cabernet Bottles 35:11 Favorite Label Designs 37:49 The J. Lohr Gesture Series 40:58 Discussing J. Lohr Hilltop Cabernet and Skipped Vintages 43:32 How to Evaluate Old Wines 55:02 Storing Wines at Home 📲 Follow us on social media: Instagram: https://instagram.com/jlohrwines https://facebook.com/jlohrwines Visit our tasting room: https://www.jlohr.com/visit
Ever wondered why some wines are more expensive than others?
Join J. Lohr's marketing manager, Josh Baldovino, and winemakers Brenden Wood and Steve Peck as they delve into the factors that elevate a bottle of wine to $100.
From vineyard locations to barrel aging, learn what truly makes a wine worth the price tag.
📲 Follow us on social media:
Instagram: https://instagram.com/jlohrwines
Facebook: https://facebook.com/jlohrwines
Visit our tasting room:
https://www.jlohr.com/visit
Taste the wines featured:
https://www.jlohr.com/wines/2020-signature-cabernet-sauvignon
https://www.jlohr.com/wines/2021-hilltop-cabernet-sauvignon
https://www.jlohr.com/wines/2021-seven-oaks-cabernet-sauvignon
Join Founder Jerry Lohr, Senior Marketing Director Dave Muret, and Marketing Manager Josh Baldovino as they explore treasured bottles pulled from the J. Lohr company wine cellar.
Travel back in time as the duo uncork and share library vintages of J. Lohr Chardonnay and Cabernet - some of which span 50 years.
Grab a glass and join us!
jlohr.com
In this fun and educational video, J. Lohr Winemakers Steve Peck and Brendan Wood alongside Marketing Manager Josh Baldovino discuss the fine art of tasting older vintages. The trio will guide you through a unique tasting experience of our reserve-level J. Lohr Hilltop Cabernet Sauvignon. Discover the nuances of different vintages, from 2014 to 2021, and learn the right way to conduct a vertical tasting. We invite you to pour a splash for yourself and join us! To learn more about the current vintage of our 2021 J. Lohr Hilltop Cabernet Sauvignon click below: https://www.jlohr.com/wines/2021-hilltop-cabernet-sauvignon
Since 1986, J. Lohr has been Leading the Way in Paso Robles Cabernet. With ten different clones planted on 2,200+ acres spanning 20 vineyard sites, we're dedicated to crafting extraordinary local, sustainably grown Cabernet Sauvignon.
