In this episode, J. Lohr's Marketing Manager Josh Baldovino and Co-Owner and CBO Cynthia Lohr host Susan Kostrzewa, a former Executive Editor in Chief (EIC) Wine Enthusiast and now contributing editor to James Suckling and wine consultant.
The trio discusses the evolution of wine media, the significance of consumer perspectives, and the competition in the wine industry. They delve into the impact of new and traditional wine communication methods and how different personalities shape the wine world.
Additionally, Susan shares insights from her career trajectory, including her fascinating journey in wine journalism, travel, and consulting.
Together, they emphasize the importance of storytelling, innovation, and having fun in the wine industry.
Timestamps
02:19 Evolution of Wine Media
03:43 The Role of Competition in Wine Criticism
07:37 Connecting Wine with Lifestyle
09:32 The Importance of Fun in Wine Culture
10:16 Exploring Wine and Food Pairings
14:14 The Future of Wine Media
22:02 Data-Driven Storytelling in Wine
28:03 Personal Inspirations and Journaling
33:36 The Joy of Physical Books
36:07 Wine and Fashion: A Perfect Pairing
38:33 Hot Ones and Media Curiosity
40:41 Reflecting on a Storied Career
45:15 Creating and Inspiring in the Wine Industry
56:03 Would You Rather: Wine Edition
Connect with Susan Kostrzewa
www.resplendentink.com
🎥 Watch Next:
Blind Tasting Chardonnay with Cynthia Lohr
https://www.youtube.com/watch?v=MzStljXk7no&t=0s
Taste Along:
https://www.jlohr.com/wines/2023-rain-catcher-vineyard-field-blend
https://www.jlohr.com/wines/2023-f-g-vineyard-pinot-blanc
🍷 Visit J. Lohr
https://www.jlohr.com/visit
🗺️ Find J. Lohr Near You:
https://www.jlohr.com/locator
📲 Connect with J. Lohr:
https://instagram.com/jlohrwines
https://facebook.com/jlohrwines
https://www.tiktok.com/@jlohrwines
