Join Rhonda Motil, J. Lohr VP of Marketing, and Josh Baldovino, Marketing Manager, as they host Meredith May, Publisher and Editor-in-Chief, and Bill Brandel, COO of the Tasting Panel Magazine and SOMM Journal.

Discover their unique journeys into the wine industry, the evolution of their publications, and the secrets behind their success.

From starting in radio to buying and growing renowned wine magazines, Meredith and Bill share their stories, insights on industry trends, and the importance of storytelling in wine marketing.

All while enjoying a live wine tasting session and learning about the amazing events and adventures they've produced with top wine and spirits professionals.

Learn more about their magazines:

https://sommjournal.com/

https://www.tastingpanelmag.com/

⏰ Timestamps:

00:00 Introduction to the Podcast

00:59 Journey into the Wine Industry

02:37 Meredith's Story: From Radio to Wine

04:53 Bill's Story: From Restaurants to Wine Sales

06:41 Building the Magazines

08:03 Challenges and Successes in Publishing

14:13 The Importance of Print in a Digital Age

17:01 Iconic Moments and Events

19:49 Blind Tasting Process

21:10 The Art of Wine Descriptions

21:47 Tasting Notes and Wine Characteristics

22:29 The Elegance of Paso Robles Wines

24:27 Unveiling the Pure Paso Blend

25:29 The Evolution of Pure Paso

27:50 The Role of Wine Reviews and Events

33:17 Trends in Wine Journalism

34:55 Favorite Wine and Food Pairings

37:19 Breaking Wine Myths

39:26 Promoting Wine Education and Sustainability

🍷 Taste Along:

2023 J. Lohr Gesture RVG

https://www.jlohr.com/wines/2023-gesture-rvg-rhone-blend

2023 J. Lohr Pure Paso Proprietary Red Wine:

https://www.jlohr.com/wines/2023-pure-paso

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