Ep. 18 | Masterclass on Influencer Marketing, UGC, and Content Creation featuring Cohley

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Share The Lohr

jlohrwines

20 episodes

1 day ago

This show it takes you behind the scenes of J. Lohr Vineyards and Wines. Where the J. Lohr family, winemakers, and team members share their story of what it takes to make a great glass of J. Lohr wine. Uncork that bottle and let's dive in!

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Ep. 18 | Masterclass on Influencer Marketing, UGC, and Content Creation featuring Cohley

Share The Lohr

51 minutes 35 seconds

2 months ago

Ep. 18 | Masterclass on Influencer Marketing, UGC, and Content Creation featuring Cohley

Josh Baldovino, J. Lohr Marketing Manager, and Danielle Cox, J. Lohr PR & Social Media Manager, as they dive deep into the world of influencer marketing and user-generated content (UGC) with Cohley Founders, Erik Graber and Tom Logan, from the content generation platform Cohley!

In this episode, we discuss the significance of follower count, the impact of authentic content, and the evolving strategies within the social media landscape.

Learn about how Cohley connects top consumer brands with content creators to generate high-quality, rights-approved content.

The discussion ranges from the history of influencer marketing, the rise of platforms like Instagram and TikTok, to the nuanced differences between influencers and UGC creators. We also explore the practical details of establishing successful brand partnerships, measuring engagement, and navigating the intricacies of AI-generated content.

Perfect for brands and creators alike, don't miss this comprehensive guide to standing out in today’s digital age!

Timestamp

00:00 Introduction to Going Viral and Influencer Marketing

00:44 Welcome to the Podcast

01:08 What is Cohley?

01:31 The Evolution of Content Creation

03:35 Understanding Influencers and UGC

05:49 The Importance of Shares and Engagement

10:35 Strategies for Brands in Influencer Marketing

12:57 Wine and Personal Stories

23:47 The Role of Pairing in Wine Marketing

26:15 Exploring Wine Pairings

27:02 The Versatility of Pinot Noir

28:45 Wine Industry and Digital Marketing

33:31 Content Creation and Influencer Marketing

40:54 Personal Wine Experiences

43:43 Overrated or Underrated: Social Media Trends

46:10 AI in Content Creation

49:35 Final Thoughts and Wrap-Up

Learn more about Cohley:

https://www.cohley.com/

Taste along:

J. Lohr Estates Riverstone Chardonnay

https://www.jlohr.com/wines/2023-riverstone-chardonnay

J. Lohr Fog’s Reach Pinot Noir

https://www.jlohr.com/wines/2023-fogs-reach-pinot-noir

J. Lohr Hilltop Cabernet Sauvignon:

https://www.jlohr.com/wines/2022-hilltop-cabernet-sauvignon

Instagram: [instagram.com/jlohrwines](http://instagram.com/jlohrwines)

Tiktok: https://www.tiktok.com/@jlohrwines