In this episode of Savvy Marketing for Small Business, Samantha breaks down the psychology behind why people buy — and how understanding these behaviors can completely transform your marketing results. From emotional connection and social proof to authority, reciprocity, and FOMO, she uncovers the five biggest buying triggers that influence your audience’s decisions. You’ll walk away with simple, actionable strategies to weave these triggers into your posts, emails, and offers to ...

In this episode of Savvy Marketing for Small Business, Samantha breaks down how to craft a clear, confident, and captivating elevator pitch that instantly communicates what you do — without the rambling. You’ll learn her simple 3-part formula to define who you help, what transformation you create, and how you do it, plus tips for adding personality that makes your pitch unforgettable. Whether you’re introducing yourself at a networking event or updating your Instagram bio, this ep...

In this episode of Savvy Marketing for Small Business, we're talking about how to Network with Purpose (and Actually See Results). Networking isn’t about collecting business cards or spamming DMs — it’s about building real relationships that lead to referrals, trust, and long-term growth. Whether you’re chatting over coffee or connecting in a Facebook group, your goal is to serve, connect, and stay consistent. In this episode, we break down the power of networking — from how to show up ...

In this episode, AI Made Simple: How Women in Business Can Save Time & Scale Smarter, I interview AI expert Nicole Yue so listen in as we bust the myths that AI is “too complicated,” “only for big companies,” or that it replaces people. Instead, you’ll learn how AI can act like a fast, reliable intern that helps you cut busywork and focus on what matters most—your clients, creativity, and freedom. We dive into practical ways busy entrepreneurs can use AI right now, from drafting ema...

In this episode, I sat down with brand promotion expert Mary Zeigler to unpack the real power of swag in marketing—and why it’s so much more than “free stuff with a logo.” Mary shared the Top 5 Benefits of Swag for Brand Promotion, from boosting visibility and creating long-lasting impressions to building loyalty, sparking conversations, and offering a cost-effective way to market. We also dove into practical strategies, including how small businesses with limited budgets can make swag ...

In this episode, Stop the Scroll: 4 Types of Content That Actually Convert, I share how to cut through the noise of social media without relying on trends or choreography. You’ll learn the 4 E’s of content—Emotion, Entertainment, Education, and Enemy—and how to use each one to connect with your audience, showcase your expertise, and drive sales. From storytelling that tugs at the heart, to relatable behind-the-scenes moments, to bite-sized tips, to calling out the real problems yo...

If you’ve been winging it with your marketing and feel like summer survival mode never ended, this episode is your reset button. I’m breaking down the 3 R’s to End 2025 Strong—Review, Repurpose, and Recommit. You’ll learn how to spot what’s already working, stretch your best content into multiple pieces, and stick to a visibility rhythm that’s doable (not draining). Forget chasing balance or burning out—this is about working smarter, staying consistent, and building real momentum ...

In this episode, The Myth of Balance: How I Built a Marketing System That Works While I’m Living My Life, I break down why chasing “balance” in business and life is a losing game—and what to do instead. Instead of trying to give equal attention to everything all at once, I share the 3-part system that keeps my marketing consistent without the stress: batching content in focused sprints, using automation to keep promises even when I’m offline, and strategically planning so every post tie...

In Back-to-Business Mode: The Simplified Marketing Calendar to End 2025 Strong, Samantha helps business owners shift out of summer “survival mode” and back into a focused marketing rhythm. She introduces a 3-step reset—Review, Repurpose, Recommit—that simplifies marketing while driving results. Listeners are guided to review what’s actually working (and let go of what’s not), repurpose content strategically to save time and boost visibility, and recommit to consistent—not perfect—postin...

In this episode of Savvy Marketing for Small Business, Samantha Sheppard challenges the myth that going viral is the ultimate goal for entrepreneurs. Instead, she emphasizes the power of consistent, strategic visibility—the kind that attracts the right audience and builds long-term trust. Samantha breaks down the downsides of going viral, from overwhelming unqualified leads to short-lived attention, and explains why intentional visibility leads to sustainable growth. She shares si...

In this episode, Samantha dives into the final step of the Profit Marketing Method: confidently turning warm leads into paying clients. She explains why so many women in business miss out on sales by hesitating to make clear offers, and shares how using simple bridge questions can guide your audience from interest to action without feeling pushy. With practical tips on crafting clear, value-driven offers and sharing social proof, this episode gives you the tools to sell with confi...

In Episode 3 of the Profit Marketing Method series, Nurture – From Stranger to Superfan, Samantha breaks down the crucial (and often skipped) step between attracting leads and making sales: building trust. She shares why most business owners lose potential clients not because their offer is weak, but because they don’t follow up or engage consistently. From creating relatable, value-packed content to starting real conversations in the comments and DMs, this episode gives actionable tips...

In this episode of Savvy Marketing for Small Business, we dive into the second pillar of the Profit Marketing Method: Attract—because getting the right people to pay attention is the first step toward making sales. We talk about why attracting everyone is a waste of energy, how clarity on who you help and how you help them is magnetic, and why your social media profile acts like a storefront that can either invite or repel potential clients. We also unpack what makes content truly...

In Episode 1 of the podcast series The Profit Marketing Method, titled “Why Random Marketing Isn’t a Strategy,” host Samantha Sheppard dives into the chaos of unplanned marketing and why it’s leaving business owners burned out and stuck. She calls out the “spaghetti strategy”—throwing content out and hoping something sticks—and explains how this leads to inconsistent results and wasted energy. Instead, she introduces the Profit Marketing Method, a five-part system (Foundation, Att...

In this episode of Savvy Marketing for Small Business, I’m joined by the incredible Sarah Stokes from The Juicy Good Life, and we’re diving deep into the power of decision-making. If you’ve ever felt stuck, overwhelmed, or unsure of your next move—this conversation is the permission slip you didn’t know you needed. We talk about what holds people back from making life-changing decisions, why clarity is often on the other side of action, and how to shift from indecision to empowerment. W...

In this episode of Savvy Marketing for Small Business, Samantha gets real about something every entrepreneur faces—marketing mistakes. From messy launches and “meh” messaging to ghosting your audience after a big push, she breaks down the top five blunders small business owners make and how to recover from them without spiraling. You’ll learn why marketing missteps are actually goldmines for growth, how to pivot like a pro, and the exact three-step recovery plan to bounce back str...

In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market. She shares simple, actionable strategies for defining your brand personality, creating a consistent visual identity, and carving out your unique space in the minds of your ideal clients. With practical tips and relatable stories, Samantha helps busy women in business understand that branding is more than just...

In this episode of the Savvy Marketing for Small Business podcast, we’re breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy. I’m sharing how these lead magnets help you move your audience off rented social media land and onto your own email list, where you can build trust and turn followers into paying clients. Plus, I’m dropping ideas for quick, high-impact freebies that will have your audience saying, “Take my ...

In this episode of Savvy Marketing for Small Business, Samantha breaks down the four key ingredients every woman in business needs to build a successful, client-attracting brand: a clear vision, messaging that connects, a simple repeatable strategy, and a supportive community. If you're tired of working hard with little to show for it, this episode will help you cut through the confusion and start focusing on what actually moves the needle. Plus, she shares how the Magnetic Marketing Ac...

In this empowering podcast episode, I sat down with Sharon Hines, a decluttering expert who helps women clear the chaos from their homes, minds, and schedules so they can reclaim their peace—and their productivity. Sharon shares how simplifying your space and routines isn’t just about having a tidy house; it’s about making room for what really matters—like growing your business and showing up as your best self. We dive into practical tips for creating systems that support your goals, wh...