In this episode of Savvy Marketing for Small Business, Samantha breaks down how to create holiday marketing that converts—without feeling pushy or salesy. She shares practical, heart-centered strategies like building themed gift guides, running gratitude campaigns, and offering VIP perks that make customers feel appreciated instead of pressured. You’ll learn how to shift from “selling” to “serving,” stay authentic to your brand, and build genuine connections that lead to loyal cus...
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In this episode of Savvy Marketing for Small Business, Samantha breaks down how to create holiday marketing that converts—without feeling pushy or salesy. She shares practical, heart-centered strategies like building themed gift guides, running gratitude campaigns, and offering VIP perks that make customers feel appreciated instead of pressured. You’ll learn how to shift from “selling” to “serving,” stay authentic to your brand, and build genuine connections that lead to loyal cus...
Profit Marketing Method Series: Why Random Marketing Isn’t a Strategy (48)
Savvy Marketing for Small Business
15 minutes
4 months ago
Profit Marketing Method Series: Why Random Marketing Isn’t a Strategy (48)
In Episode 1 of the podcast series The Profit Marketing Method, titled “Why Random Marketing Isn’t a Strategy,” host Samantha Sheppard dives into the chaos of unplanned marketing and why it’s leaving business owners burned out and stuck. She calls out the “spaghetti strategy”—throwing content out and hoping something sticks—and explains how this leads to inconsistent results and wasted energy. Instead, she introduces the Profit Marketing Method, a five-part system (Foundation, Att...
Savvy Marketing for Small Business
In this episode of Savvy Marketing for Small Business, Samantha breaks down how to create holiday marketing that converts—without feeling pushy or salesy. She shares practical, heart-centered strategies like building themed gift guides, running gratitude campaigns, and offering VIP perks that make customers feel appreciated instead of pressured. You’ll learn how to shift from “selling” to “serving,” stay authentic to your brand, and build genuine connections that lead to loyal cus...
