Luxury has to change.
Because the context has.
Craftsmanship, heritage, and service still matter.
But today’s consumer expects something deeper: connection, personalization, and digital immersion.
Sandra Helou, CEO & Co-Founder of MetaMinds Group, believes this shift defines the future of luxury.
Through VersAI, she’s proving that emotion and technology now shape what “exclusive” really means.
In this episode, we unpack:
• How emotional connection became the new status symbol
• Why “a great product” is no longer enough - even for luxury brands
• Why community is now a brand’s strongest asset
• How mid-tier brands like Coach and Alo Yoga are redefining luxury through experimentation
• The rise of immersive commerce - from static grids to digital worlds
• The difference between slow heritage brands and agile, aspirational ones
🎙️ Subscribe for more conversations at the intersection of fashion, technology, and culture.
__________
⏱️ Timestamps:
00:00 – Intro
01:45 – The New Meaning of Luxury: From Owning to Feeling
03:15 – Why a Product Alone Is No Longer Enough
05:13 – Who Owns the Audience Nowadays: From Brands to Influencers
07:00 – How Community Became the New Luxury
08:20 – Alo Yoga and the $3,000 Gym Bag Debate
11:55 – Emotional Luxury: Feelings as the New Status Symbol
13:20 – The Home as the New Luxury Experience
15:08 – Cafés, Cars (Ferrari, Porsche, and Mercedes), and Lifestyle Expansion in Luxury
19:45 – From E-Commerce to Immersive Commerce for Luxury Brands
20:59 – What Is Immersive Commerce?
22:30 – What “Stepping Inside a Brand” Really Means
24:30 – How Digital Experiences Differentiate Real Luxury
25:48 – The Role of AI in Personalization and Storytelling
30:15 – Why Mid-Tier Brands Lead in Innovation and Agility
31:55 – Experimentation and the Rise of Aspirational Brands
32:55 – MENA’s Growing Role in Luxury and Tech Innovation
36:45 – Heritage and Luxury Brands in Europe vs. the MENA Region
38:59 – MENA Region - Final Thoughts
__________
Follow us:
→ Learn more about Sandra Helou:
LinkedIn: https://www.linkedin.com/in/sandrah26/
Instagram: https://www.instagram.com/sandratlibe/
X: https://x.com/sandra_tlibe?lang=en
→ Sandra's projects:
MetaMinds Group: https://www.metaminds.group/
VersAI: https://www.linkedin.com/company/versai-the-immersive-commerce-platform/about/
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
#RewireFashion #LuxuryInnovation #ImmersiveCommerce #FutureOfLuxury #BrandStrategy #EmotionalLuxury #LuxuryExperience #DigitalTransformation #FashionTech #LuxuryBrands #CommunityBuilding
Can high heels be good for your health?
Pietro Allegretti believes they can if you redesign them with cutting-edge tech.
➝ Luxury heels haven’t seen a big functional change for more than 100 years.
➝ Now it might be the time to redefine them as wellness wearables powered by AI, IoT, and tech.
Crafted in Florence, designed in Dubai: YU.SH is where heritage meets innovation.
◼︎ In this episode, we unpack:
• What can make high heels a medical-grade wearable
• Why the shoe industry avoided innovation (and how startups are changing that)
• How AI helps personalize experiences
• Why wellness tech is moving into fashion
• A look inside the tech: 3D-printed insoles, sensors, wireless charging
• How this idea could expand to worker shoes, post-surgery recovery, and beyond
🎙️ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 conversations at the intersection of fashion, technology, and culture.
__________
⏱️ Timestamps:
00:00 – Intro
01:02 – Pietro Allegretti & The Story Behind YU.SH
02:18 – How Heels Become Wellness Wearables
03:12 – What’s Inside: 3D-Printed Insoles, NMES, and Sensors
04:45 – Scientific Foundation: Wellness Through Muscle Activation
09:55 – Active vs. Passive Wearables
11:00 – Use Cases for Daily Life - Flying, Sitting, and Fatigue Prevention
12:20 – Shoe Innovation - Origin Story
14:45 – Regular High Heels - Risks to Your Health
18:00 – YU.SH - Customer Journey: Color, Foot Scan, Insole
21:04 – Why Big Brands Don’t Innovate; Luxury & Tech Integration
23:14 – Rewriting the Heel Narrative
27:35 – Brand Collabs + B2B Model
30:14 – Heritage + Innovation: Can Luxury Brands Integrate Tech?
34:15 – Ferragamo Inspiration: Comfort and Beauty as Innovation
36:36 – How to Position Tech in Footwear
39:15 – Q&A
40:43 – Vision 2030 for Wellness Footwear
__________
Follow us:
→ Learn more about Pietro Allegretti: https://www.linkedin.com/in/pietro-allegretti-70326a134/
YU.SH LinkedIn: https://www.linkedin.com/company/yu-sh/
YU.SH Instagram: https://www.instagram.com/yu.sh_shoes/
YU.SH Website: https://www.yush.ae/
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarinDr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
Is the “old metaverse” dead?
Dr. Giovanna Graziosi Casimiro explains why the term may have faded, but the movement is only just getting up to speed.
➝ The term “metaverse” was overhyped in 2021–22.
➝ But platforms and Web3 projects are alive and thriving – Roblox alone has ~250M monthly users.
◼︎ The meaning has shifted: today, we talk about social gaming and virtual worlds.
Flashy avatars are just the surface.
The real essence is in communities, identity, ownership, and the ways for brands to build cultural value and legacy in new ways.
In this video, you’ll learn about:
• How Giovanna led Metaverse Fashion Week, what worked (and what didn’t)
• How film studios and fashion houses are using platforms, and why some brands like Fenty set a blueprint for phygital commerce and community co-creation
• Why the use cases for digital spaces are vast and growing• Web3 loyalty traps: overpromising and brand risk
• Roblox as a retail + storytelling channel• Digital vs. physical fashion: false divide
🎙️ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 conversations at the intersection of fashion, technology, and culture.
__________
⏱️ Timestamps:
00:00 – Intro
02:14 – What Is the Metaverse Now?
04:10 – Web1 → Web2 → Web3 and Metaverse Ownership
05:01 – Digital Body: Avatars as Extensions of Identity
06:22 – Gen Z/Alpha & Games: Fortnite, Roblox, ZEPETO Reshape Self-Expression
06:55 – Soul vs. Body: Transhumanism, Cyborg Culture, and Upgrading Ourselves
11:01 – Responsibility and Tech Ethics: Users Train AI
12:20 – Roblox and “Social Gaming”
14:07 – Terminology Shift: Why Brands Prefer “Social Gaming” Over “Metaverse”
15:15 – Stigma and NFTs: The Word Problem vs. Real Utility
17:00 – Decentraland & Metaverse Fashion Week Origin: DAO, Foundation, Funding, Community
17:41 – What is DAO? (DAO 101)
20:06 – D&G Family NFTs: Mystery Boxes, Tiers, and Lessons Learned
21:16 – Brand Promise Risk in the Digital Space
25:22 – What Works: Kiki World, e.l.f., and Fenty’s Smart Experiments
27:58 – Producing MVFW: Maps, UGC, Runways, Quests, 3D Assets, Community
31:25 – Paris ROI: Why You Don’t Replace Paris
35:18 – “Bad Taste” Online? Fewer Rules, More Freedom
40:58 – Fashion = Technology: From Materials to Industrial Processes
__________
Follow us:
→ Learn more about Dr. Giovanna Graziosi Casimiro:
Giovanna's LinkedIn: https://www.linkedin.com/in/ggcasimiro/
Giovanna's Instagram: https://www.instagram.com/ggcasimiro/
Giovanna's Substack: https://drgigi.substack.com/
Sawhorse Productions: https://www.linkedin.com/company/sawhorse-productions/
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
#MetaverseFashionWeek #DigitalFashion #VirtualWorlds #SocialGaming #Roblox #FashionTech #Web3 #NFTs #FutureOfFashion #Avatars #FashionInnovation
In this episode of Rewire Fashion, I’m joined by Sebastien Borget, co-founder of The Sandbox – one of the world’s leading decentralized gaming platforms where users and brands co-create immersive experiences, own digital assets, and build thriving virtual economies.
The Sandbox is part of Animoca Brands, a Hong Kong-based Web3 powerhouse known for developing blockchain games and investing in NFT, GameFi, and metaverse projects globally.
From Gucci and Lacoste to Snoop Dogg and Paris Hilton, 400+ brands and creators are using The Sandbox to tell stories, build communities, and redefine ownership.
What you’ll learn in this episode:
• Why global brands are investing in digital activations
• How The Sandbox became a top-3 metaverse platform
• The role of gaming in storytelling, loyalty, and cultural relevance
• What true digital ownership means for avatars, land, and fashion in Web3
🎙️ Follow for more conversations at the intersection of fashion, technology, and culture.
__________
⏱️ Timestamps:
00:00 – Intro
01:25 – What is The Sandbox
02:34 – Building The Sandbox Metaverse
05:00 – From Gaming to Web3
08:53 – Gaming as Culture: 3.5 Billion Gamers Worldwide
12:48 – Gamification: How Brands Keep Users Engaged
16:33 – Ownership and IP in Web3
22:43 – UGC as Proof of Loyalty, Gamification, and Education
27:37 – Fashion and Storytelling in the Metaverse
30:41 – The Sandbox – Communities and Brand Collaborations
39:39 – Why Some Activations Flop and Others Go Viral
43:40 – Digital legacy and Inheritance
47:54 – Commerce, Exclusivity and Phygital Experiences
51:57 – Advice to Brands and Future Outlook
__________
→ Follow us:
Learn more about Sebastien:
Sebastien's LinkedIn: https://www.linkedin.com/in/borgetsebastien/
Sebastien's Instagram: https://www.instagram.com/sebastienborget/
Sebastien's X: https://x.com/borgetsebastienThe
Sandbox:
LinkedIn: https://www.linkedin.com/company/thesandbox-game/
Instagram: https://www.instagram.com/thesandboxgame/
Website: https://www.sandbox.game/en/
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
Luxury is evolving – and so are the technologies shaping it.
🎙️ In the 4th episode of Rewire Fashion, I had the pleasure of speaking with Pedro Lopez-Belmonte Eraso – a forward-thinking strategist in Web3 and blockchain for luxury and retail.
In our conversation, we explore:
• How Gen Z and Gen Alpha are changing what luxury means
• Why generative AI and AI agents will reshape customer experiences
• The power of digital product passports for personalization and loyalty
• What the boutique of the future looks like: phygital, human-led, and seamless
• How digital twins and virtual try-ons can reduce returns and waste
Whether you're working in fashion, tech, or anywhere in between – this episode is packed with future-focused insights.
🔔 Follow Rewire Fashion for more visionary conversations at the intersection of fashion and digital innovation.
__________
⏱️ Timestamps:
00:00 – Intro
01:25 – Luxury Industry - Challenges
04:52 – "Not-Flat" Digital Experience in Luxury E-commerce
05:48 – E-commerce Return Rate Problem
06:38 – Partial Digital Presence
08:11 – Generative AI Impact
11:30 – Cartier Goes Virtual
12:30 – How Far Are We from Seamless AI Experiences?
13:20 – The Rise of AI Agents
14:22 – Personalized and Human-Like Interactions
15:45 – Will Luxury Lose the Human Touch?
19:44 – Why Virtual Matters
23:52 – Brand Avatars: Visual vs. Voice
30:42 – Seamless Tech Experience (Digital Twins)
34:11 – Shared vs. Personal Devices
35:31 – Is the Luxury Customer Ready to Go Digital?
37:19 – Gen Z & Millennials – Expectations
38:12 – Boutique Experience in 2030
42:35 – Learning the Brand Story Matters
43:38 – Digital as the Next Step of Evolution in Luxury
__________
Follow us:
→ Learn more about Pedro:
Pedro's LinkedIn: https://www.linkedin.com/in/plberaso/
Pedro's X (Twitter): https://x.com/plberaso
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
🎙 In Episode 3 of Rewire Fashion, I meet with Liya Dashkina, a thought leader and a professional at the intersection of Web3, AI, and finance.
She joins the conversation to unpack the future of digital twins, wearables, and AI in fashion.
Together, we explore how digital twins, AI, and wearable tech are reshaping the fashion landscape – from ethical challenges to immersive retail experiences.
By watching this episode, you will discover:
• What digital twins are and how they're changing modeling and creative workflows
• Why AI in fashion raises existential questions
• The value and challenges that wearables like Meta Glasses and Google Glass face
• How digital product passports can be improved
Major players are already betting on fashion tech.
The question is: Are you ready for it?
To stay ahead of what’s next, hit “Follow” and join me for the future of fashion!
💬 Feel free to leave your questions in the comment section and share more about your experiences.
__________
⏱ Timestamps:
00:00 Intro
01:09 Trends in Fashion Tech: Digital Twins
04:13 Ethical Challenges and Digital Twins
06:02 Will Model Agencies Be Cut Out Due to Digital Twins?
07:48 Are Digital Twins Taking Jobs?
11:22 Benefits of Digital Twins
14:15 Will Humans Be Replaced by AI in Fashion?
20:06 Existential Concerns in Fashion
21:49 Practical Applications of AI in Fashion
26:45 Using AI in Offline Stores
32:30 Meta Glasses, Google Glasses: The Potential of Wearables
37:30 Diane von Furstenberg × Google Collaboration
39:23 Aesthetics and Functionality of Technical Wearables
40:21 Digital Product Passport
43:37 Mission of FashionTechME
45:06 Why the Middle East Is Ideal for Fashion and Technology
__________
Follow us:
→ Learn more about Liya and FashionTechME:
Liya's LinkedIn: https://www.linkedin.com/in/liyadashkina/
Liya's Instagram: https://www.instagram.com/liyadashkina/
Fashion, luxury, and tech-connected workshops (UAE):
FashionTechME (LinkedIn): https://www.linkedin.com/company/fashiontechme/
FashionTechME (Instagram): https://www.instagram.com/fashiontechme/
FashionTechME (website): https://www.fashiontechme.com/
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Compliance and payment solutions: https://www.scalecompliance.com/
🎙 Episode 2 of Rewire Fashion features Colby Mugrabi, founder & CEO of mmERCH.
We had a thoughtful conversation on how merchandising, technology, and culture are converging to reshape fashion’s relationship with communities.
In this episode, we explore:
→ The evolution of merch: from nostalgia to tech-enabled
→ What makes mmERCH different – and why its wearable wallet may reshape how we experience and own fashion
→ Whether we should be wary of blockchain, or simply understand it better
→ The future of engagement, digital access, and creative commerce
Tech-enabled fashion is no longer about wearables – it’s about connection, access, and community. mmERCH is showing what that future looks like.
💬 Feel free to leave your questions in the comment section and share more about your experiences.
__________
⏱ Timestamps:
00:00 – Intro
01:44 – Origin of Merchandising (Merch)
03:55 – Evolution of Merchandise
05:11 – Merchandising and Fashion
08:09 – Why People Buy Merch
10:42 – What is mmERCH?
19:15 – What are NFTs and How to Buy NFTs
22:52 – mmERCH 2.0 and Wearable Wallet Technology
25:37 – What is a Wearable Wallet and How Does It Work?
26:55 – Difference Between Garment-Bound and Soul-Bound Tokens
28:14 – Wearable Wallet as the Future of Merch
29:39 – mmERCH Goals
30:44 – Ways to Engage with Wearable Wallet
36:52 – Should We Be Afraid of NFT and Blockchain?
38:06 – Gated Content and Gated Product: Meaning
39:36 – Dior’s Approach to Gated Content
42:02 – Competition in Tech-Enabled Fashion
43:48 – The Meebits Drop
__________
Follow us:
→ Learn more about Colby Mugrabi and her company:
Colby's LinkedIn: https://www.linkedin.com/in/colby-mugrabi-bb0bb023a/
Colby's Instagram: https://www.instagram.com/minniemuse/
mmERCH (LinkedIn): https://www.linkedin.com/company/mmerchxyz/
mmERCH (Instagram): https://www.instagram.com/mmerch/
mmERCH (website): https://mmerch.xyz/
→ Follow us on your favorite platform:
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
🎙️ Welcome to Episode 1 of Rewire Fashion – a podcast where fashion meets digital innovation.
In this debut episode, Dr. Karin meets with Asia Kotenko – a digital fashion pioneer, CGI/VFX expert, immersive tech strategist, and the CEO of CELED Studio.
We discovered how fashion is evolving through Web3, "phygital" experiences, and AI.
By watching this episode, you will find out:
- How CGI and VFX are shaping visual storytelling
- What phygital really means, why it should be cancelled (and the terms we hope will be the new norm)
- QR codes, NFC chips, and how augmented fashion extends in the real world
- The risks of losing authenticity in AI-driven creativity
- Why personalized content is key to future brand success
Brands like Gucci, Prada, and Balenciaga are already on board with these trends. Are you? 🔥
To stay in the front row of digital innovation, hit "Follow" and be the first to listen to new episodes.
💬 Feel free to leave your questions in the comment section and share more about your experiences.
__________
Follow us:
→ Learn more about Asia Kotenko and her company:
Asia's LinkedIn: https://www.linkedin.com/in/anastasiia-kotenko-a417251a0/
Asia's Instagram: https://www.instagram.com/asiagattini/
CELED Studio (LinkedIn): https://www.linkedin.com/company/celed/
CELED Studio (Instagram): https://www.instagram.com/celed.io/
CELED Studio (website): https://www.celed.io/
→ Follow us on your favorite platform:
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/
__________
⏱ Timestamps:
00:00 Intro
01:25 Who Is Asia Kotenko?
02:00 Main Changes in Digital Fashion Nowadays
03:06 What Is CGI, and What Is VFX?
04:00 Phygital Might Be the Wrong Term
05:52 Digital Activations: QR Codes and NFC Chips
08:38 What Is Phygital – Definition and Implications
10:00 The Impact of COVID on Fashion Tech
11:50 Augmented Fashion – A New Term #1 (Addition to Real-World Experience)
13:38 Connected Fashion – A New Term #2 (How to Connect with Customers Emotionally)
16:30 Immersive Fashion – A New Term #3 (Full Experience, Beyond Wearing)
18:45 Should Phygital Be Cancelled?
19:25 The Path of Brands Toward Digital Innovation
21:00 Digitally Active Brands: Calvin Klein, Gucci, Balenciaga, Dolce & Gabbana, Prada
26:25 Why the Right NFT Implementation Strategy Matters
28:10 Educating Brands on Web3: Is It a Necessity?
30:15 CGI vs. AI – What’s the Difference and Which One to Choose?
34:26 Personalized Content in Brand Communication
36:36 The Risk of Losing the Human Touch Due to AI Development
40:02 How Not to Lose Authenticity in Today’s Tech-Driven World
42:29 Will AI Take Over the Creative Process?
43:45 How to Start Implementing Digital Innovation
