Is the “old metaverse” dead?
Dr. Giovanna Graziosi Casimiro explains why the term may have faded, but the movement is only just getting up to speed.
➝ The term “metaverse” was overhyped in 2021–22.
➝ But platforms and Web3 projects are alive and thriving – Roblox alone has ~250M monthly users.
◼︎ The meaning has shifted: today, we talk about social gaming and virtual worlds.
Flashy avatars are just the surface.
The real essence is in communities, identity, ownership, and the ways for brands to build cultural value and legacy in new ways.
In this video, you’ll learn about:
• How Giovanna led Metaverse Fashion Week, what worked (and what didn’t)
• How film studios and fashion houses are using platforms, and why some brands like Fenty set a blueprint for phygital commerce and community co-creation
• Why the use cases for digital spaces are vast and growing• Web3 loyalty traps: overpromising and brand risk
• Roblox as a retail + storytelling channel• Digital vs. physical fashion: false divide
🎙️ 𝗙𝗼𝗹𝗹𝗼𝘄 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 conversations at the intersection of fashion, technology, and culture.
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⏱️ Timestamps:
00:00 – Intro
02:14 – What Is the Metaverse Now?
04:10 – Web1 → Web2 → Web3 and Metaverse Ownership
05:01 – Digital Body: Avatars as Extensions of Identity
06:22 – Gen Z/Alpha & Games: Fortnite, Roblox, ZEPETO Reshape Self-Expression
06:55 – Soul vs. Body: Transhumanism, Cyborg Culture, and Upgrading Ourselves
11:01 – Responsibility and Tech Ethics: Users Train AI
12:20 – Roblox and “Social Gaming”
14:07 – Terminology Shift: Why Brands Prefer “Social Gaming” Over “Metaverse”
15:15 – Stigma and NFTs: The Word Problem vs. Real Utility
17:00 – Decentraland & Metaverse Fashion Week Origin: DAO, Foundation, Funding, Community
17:41 – What is DAO? (DAO 101)
20:06 – D&G Family NFTs: Mystery Boxes, Tiers, and Lessons Learned
21:16 – Brand Promise Risk in the Digital Space
25:22 – What Works: Kiki World, e.l.f., and Fenty’s Smart Experiments
27:58 – Producing MVFW: Maps, UGC, Runways, Quests, 3D Assets, Community
31:25 – Paris ROI: Why You Don’t Replace Paris
35:18 – “Bad Taste” Online? Fewer Rules, More Freedom
40:58 – Fashion = Technology: From Materials to Industrial Processes
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→ Learn more about Dr. Giovanna Graziosi Casimiro:
Giovanna's LinkedIn: https://www.linkedin.com/in/ggcasimiro/
Giovanna's Instagram: https://www.instagram.com/ggcasimiro/
Giovanna's Substack: https://drgigi.substack.com/
Sawhorse Productions: https://www.linkedin.com/company/sawhorse-productions/
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#MetaverseFashionWeek #DigitalFashion #VirtualWorlds #SocialGaming #Roblox #FashionTech #Web3 #NFTs #FutureOfFashion #Avatars #FashionInnovation