Luxury is evolving – and so are the technologies shaping it.
🎙️ In the 4th episode of Rewire Fashion, I had the pleasure of speaking with Pedro Lopez-Belmonte Eraso – a forward-thinking strategist in Web3 and blockchain for luxury and retail.
In our conversation, we explore:
• How Gen Z and Gen Alpha are changing what luxury means
• Why generative AI and AI agents will reshape customer experiences
• The power of digital product passports for personalization and loyalty
• What the boutique of the future looks like: phygital, human-led, and seamless
• How digital twins and virtual try-ons can reduce returns and waste
Whether you're working in fashion, tech, or anywhere in between – this episode is packed with future-focused insights.
🔔 Follow Rewire Fashion for more visionary conversations at the intersection of fashion and digital innovation.
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⏱️ Timestamps:
00:00 – Intro
01:25 – Luxury Industry - Challenges
04:52 – "Not-Flat" Digital Experience in Luxury E-commerce
05:48 – E-commerce Return Rate Problem
06:38 – Partial Digital Presence
08:11 – Generative AI Impact
11:30 – Cartier Goes Virtual
12:30 – How Far Are We from Seamless AI Experiences?
13:20 – The Rise of AI Agents
14:22 – Personalized and Human-Like Interactions
15:45 – Will Luxury Lose the Human Touch?
19:44 – Why Virtual Matters
23:52 – Brand Avatars: Visual vs. Voice
30:42 – Seamless Tech Experience (Digital Twins)
34:11 – Shared vs. Personal Devices
35:31 – Is the Luxury Customer Ready to Go Digital?
37:19 – Gen Z & Millennials – Expectations
38:12 – Boutique Experience in 2030
42:35 – Learning the Brand Story Matters
43:38 – Digital as the Next Step of Evolution in Luxury
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Follow us:
→ Learn more about Pedro:
Pedro's LinkedIn: https://www.linkedin.com/in/plberaso/
Pedro's X (Twitter): https://x.com/plberaso
→ Follow us on your favorite platform:
Rewire Fashion (Spotify): https://open.spotify.com/show/5RhuTThh8RMCJ1jpGEc5LY
Rewire Fashion (Apple Podcasts): https://podcasts.apple.com/us/podcast/rewire-fashion/id1829664523
Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin
Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/
Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/
Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin
Check Dr. Karin's companies:
Law (Web3 and traditional legal services): https://www.lorezlegal.com/
Crypto compliance: https://www.scalecompliance.com/
Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/