In this episode of Rewire Fashion, I’m joined by Sebastien Borget, co-founder of The Sandbox – one of the world’s leading decentralized gaming platforms where users and brands co-create immersive experiences, own digital assets, and build thriving virtual economies.
The Sandbox is part of Animoca Brands, a Hong Kong-based Web3 powerhouse known for developing blockchain games and investing in NFT, GameFi, and metaverse projects globally.
From Gucci and Lacoste to Snoop Dogg and Paris Hilton, 400+ brands and creators are using The Sandbox to tell stories, build communities, and redefine ownership.
What you’ll learn in this episode:
• Why global brands are investing in digital activations
• How The Sandbox became a top-3 metaverse platform
• The role of gaming in storytelling, loyalty, and cultural relevance
• What true digital ownership means for avatars, land, and fashion in Web3
🎙️ Follow for more conversations at the intersection of fashion, technology, and culture.
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⏱️ Timestamps:
00:00 – Intro
01:25 – What is The Sandbox
02:34 – Building The Sandbox Metaverse
05:00 – From Gaming to Web3
08:53 – Gaming as Culture: 3.5 Billion Gamers Worldwide
12:48 – Gamification: How Brands Keep Users Engaged
16:33 – Ownership and IP in Web3
22:43 – UGC as Proof of Loyalty, Gamification, and Education
27:37 – Fashion and Storytelling in the Metaverse
30:41 – The Sandbox – Communities and Brand Collaborations
39:39 – Why Some Activations Flop and Others Go Viral
43:40 – Digital legacy and Inheritance
47:54 – Commerce, Exclusivity and Phygital Experiences
51:57 – Advice to Brands and Future Outlook
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Learn more about Sebastien:
Sebastien's LinkedIn: https://www.linkedin.com/in/borgetsebastien/
Sebastien's Instagram: https://www.instagram.com/sebastienborget/
Sebastien's X: https://x.com/borgetsebastienThe
Sandbox:
LinkedIn: https://www.linkedin.com/company/thesandbox-game/
Instagram: https://www.instagram.com/thesandboxgame/
Website: https://www.sandbox.game/en/
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