🎙 Episode 2 of Rewire Fashion features Colby Mugrabi, founder & CEO of mmERCH.

We had a thoughtful conversation on how merchandising, technology, and culture are converging to reshape fashion’s relationship with communities.

In this episode, we explore:

→ The evolution of merch: from nostalgia to tech-enabled

→ What makes mmERCH different – and why its wearable wallet may reshape how we experience and own fashion

→ Whether we should be wary of blockchain, or simply understand it better

→ The future of engagement, digital access, and creative commerce

Tech-enabled fashion is no longer about wearables – it’s about connection, access, and community. mmERCH is showing what that future looks like.

💬 Feel free to leave your questions in the comment section and share more about your experiences.

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⏱ Timestamps:

00:00 – Intro

01:44 – Origin of Merchandising (Merch)

03:55 – Evolution of Merchandise

05:11 – Merchandising and Fashion

08:09 – Why People Buy Merch

10:42 – What is mmERCH?

19:15 – What are NFTs and How to Buy NFTs

22:52 – mmERCH 2.0 and Wearable Wallet Technology

25:37 – What is a Wearable Wallet and How Does It Work?

26:55 – Difference Between Garment-Bound and Soul-Bound Tokens

28:14 – Wearable Wallet as the Future of Merch

29:39 – mmERCH Goals

30:44 – Ways to Engage with Wearable Wallet

36:52 – Should We Be Afraid of NFT and Blockchain?

38:06 – Gated Content and Gated Product: Meaning

39:36 – Dior’s Approach to Gated Content

42:02 – Competition in Tech-Enabled Fashion

43:48 – The Meebits Drop

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Follow us:

→ Learn more about Colby Mugrabi and her company:

Colby's LinkedIn: https://www.linkedin.com/in/colby-mugrabi-bb0bb023a/

Colby's Instagram: https://www.instagram.com/minniemuse/

mmERCH (LinkedIn): https://www.linkedin.com/company/mmerchxyz/

mmERCH (Instagram): https://www.instagram.com/mmerch/

mmERCH (website): https://mmerch.xyz/

→ Follow us on your favorite platform:

Dr. Karin (YouTube): https://www.youtube.com/@itsdrkarin

Dr. Karin (LinkedIn): https://www.linkedin.com/in/karin-lorez/

Dr. Karin (Instagram): https://www.instagram.com/itsdrkarin/

Dr. Karin (TikTok): https://www.tiktok.com/@itsdrkarin

Check Dr. Karin's companies:

Law (Web3 and traditional legal services): https://www.lorezlegal.com/

Crypto compliance: https://www.scalecompliance.com/

Fashion, luxury, and tech-connected workshops (UAE): https://www.fashiontechme.com/