In this episode of Optimized: A Marketing Performance Podcast, host Janet Rosseth sits down with Nicholas Putz, Director of Marketing at Wanguard Partners and Chair of their AI & Technology Committee. Together, they unpack how artificial intelligence is transforming multifamily marketing—from prospect engagement to data governance.
Nicholas shares how the next era of search, powered by AI tools like ChatGPT and Gemini, is shifting the way residents discover properties, and why marketers must prepare now for this new landscape. They also discuss the balance between curiosity and skepticism when adopting new tools, the importance of internal guardrails to protect data, and how operators can future-proof their strategies.
What happens when a seasoned hospitality leader steps into the world of multifamily marketing? 🌐 In this episode of Optimized, host Janet Rosseth sits down with David Keinert, https://www.linkedin.com/in/dkeinert/ Executive Vice President at Aeon, to unpack how marketing drives transformation — not just in business, but in people and culture.
From navigating organizational change to redefining the customer experience in affordable and nonprofit housing, David shares how strong leadership, clear communication, and data-driven marketing can bridge the gap between departments and move companies forward. You’ll also hear how AI and continuous learning are reshaping the future of marketing in multifamily.
Whether you’re a marketing professional, team leader, or part of a mission-driven organization, this episode is packed with practical wisdom and forward-thinking strategies for thriving through change.
🎙️ In This Episode, We Cover:
✔ Why marketing is central to leading successful change in multifamily organizations
✔ What challenges arise when adapting strategies for nonprofit and affordable housing
✔ The rise of AI is transforming marketing and redefining performance optimization
✔ How continuous learning and cross-department communication fuel organizational success
💡 Are you ready to rethink how marketing drives change?
🎧 Tune in now to hear how David Keinert blends leadership, learning, and innovation to optimize every level of performance.
👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
🌐 Visit www.multifamilymedianetwork.com
to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
💬 Join the Conversation!
Share your takeaways and tag us with
#OptimizedPodcast #MultifamilyMarketing #Leadership #ChangeManagement #CustomerExperience #AIInMarketing #NonprofitHousing #PerformanceOptimization #MarketingLeadership
What makes student housing more than just a place to sleep? 💡 It’s about creating a community where students feel seen, supported, and inspired. In this episode, host Janet Rosseth sits down with Alyson Fitzpatrick https://www.linkedin.com/in/alyson-fitzpatrick/ of Subtext Student Housing to dive deep into what makes student living unforgettable — from innovative branding to wellness-focused resident experiences.
With over 15 years of experience in student and multifamily housing, Alyson shares how Subtext has turned move-in day into a “wow” moment, how they keep up with evolving marketing trends, and how focusing on wellness and community keeps residents coming back. Whether you’re a marketer, property operator, or housing professional, this episode will inspire you to rethink what “home” means for today’s students.
🎙️ In This Episode, We Cover:
✔ Why focusing on resident experience is key to retention and brand success.
✔ What Subtext is doing differently to make move-in day memorable and stress-free.
✔ The wellness and engagement programs driving higher satisfaction in student housing.
✔ How on-site student teams bring authenticity and energy to marketing and operations.
💬 Ready to learn how to turn housing into a holistic experience?
👉 Tune in to this episode of Optimized and discover how Subtext is shaping the future of student living!
👉 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
🌐 Visit www.multifamilymedianetwork.com
to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
🔗 Join the Conversation!
Share your thoughts with us using
#OptimizedPodcast #StudentHousing #ResidentExperience #PropertyMarketing #SubtextLiving #LeasingStrategy #Branding #WellnessAtWork #MultifamilyMarketing
What can running teach us about leadership? And how can the right technology transform the way we approach property management?
In this episode of Optimized, host Janet Rosseth sits down with Alyssa Crinieri, VP of Sales at Elevate OS, to explore the unexpected parallels between endurance running and leading in the multifamily industry. Alyssa shares her personal journey, the role mindset plays in success, and how Elevate OS is redefining client satisfaction and resident retention with innovative, people-first technology.
It’s a conversation about resilience, accountability, and the future of property management you won’t want to miss.
🔑 What You’ll Learn in This Episode:
-Why running can teach us powerful lessons about resilience and leadership.
-What Elevate OS is doing to simplify and elevate property management.
-The app improves resident satisfaction and retention through streamlined experiences.
-How mindset and accountability shape both personal growth and professional success.
👉 Tune in now to hear Alyssa’s inspiring journey and discover how leadership, technology, and mindset come together to drive transformation. Stay Optimized!
🔔 Click subscribe to @MultifamilyMediaNetwork on YouTube and stay up to date on our growing lineup of multifamily industry leaders and must-hear conversations!
📰 Sign up at www.multifamilymedianetwork.com to receive our newsletter and explore our library of podcasts and blogs from today’s multifamily experts!
#OptimizedPodcast #MultifamilyIndustry #ElevateOS #Leadership #RunningAndLeadership #PropertyManagement #TechForGood #ClientSuccess #ResidentExperience #MindsetMatters
Marketing in the multifamily industry is evolving faster than ever. Between shifting agency models, the rise of AI, and the growing demand for personalized customer experiences, today’s marketers face both incredible opportunities and real challenges.
In this episode, host Janet Rosseth sits down with Doug Stuckey to unpack his journey across both the operator and vendor sides of the business. Together, they explore how multifamily marketing has transformed—from the dominance of ILS to the power of agency partnerships—and why leadership, adaptability, and trust are more critical than ever in driving long-term retention and growth.
Get ready for an honest, future-focused conversation about where the industry is heading and how to stay ahead of the curve.
🔑 What You’ll Learn in This Episode:
Why the multifamily marketing landscape demands stronger leadership and adaptability.
What the transition from ILS to agency models means for operators and vendors.
The role of AI and technology in shaping smarter marketing strategies.
How customer experience and retention strategies can define long-term success.
👉 Don’t miss this insightful conversation that will help you rethink your strategies, strengthen client relationships, and future-proof your marketing efforts.
📲 Listen now and stay Optimized!
🔖 Hashtags
#MarketingPerformance #MultifamilyMarketing #AI #CustomerExperience #MarketingStrategy #AgencyModel #RetentionStrategies #IndustryInsights #OptimizedPodcast
What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.
When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With over 3,500 miles logged and 59 donors united by a hashtag and heart, this episode is a powerful reminder of what’s possible when we respond with urgency, embrace simplicity, and show up for each other.
Whether you ran, gave, or just shared the story — you were part of something big. And if you’re just hearing about it now, there’s still time to make a difference.
🔍 In this episode, you'll discover:
Why grassroots efforts with heart and urgency can spark industry-wide engagement.
What the multifamily community achieved with minimal tools but maximum intention.
The A-List Runs for Texas initiative raised over $47,000 and logged 3,500+ miles in just days.
How a Google Form and hashtag united a community for flood relief in Central Texas.
📣 Get Involved + Spread the Word
Visit www.alistrunsfortexas.com to give, run, or learn how to support the ongoing relief efforts. Even the smallest step can create a ripple of impact.
📲 Let’s keep the momentum going!
👉 Follow the show for more stories that spotlight purpose-driven marketing.
💬 Share this episode with your team, network, or community groups.
🌟 Leave a review and tell us how you're showing up in your space.
👉 Click subscribe @MultifamilyMediaNetwork on YouTube to stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics.
🔗 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore our extensive library of podcasts and blogs from today’s multifamily leaders.
#AListRunsForTexas #MultifamilyCares #OptimizedPodcast #DisasterRelief #RunForACause #ApartmentList #CommunityMatters #MarketingWithPurpose #FloodRelief #GrassrootsImpact
What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.
Trevor shares what’s broken in the world of trade shows and why operator-centric experiences are the future. From integrating AI like ChatGPT into your daily workflow to tracking resident data more effectively, this episode is packed with real-world insights, future predictions, and bold ideas for improving how we market, connect, and lead in the multifamily space.
🔍 What’s Covered in This Episode:
Why should the multifamily industry shift to more operator-focused, high-value conference experiences?
What tools and strategies can enhance productivity, especially when navigating PropTech and AI?
The trade show model is struggling with high costs, shallow engagement, and lack of ROI.
How integrating AI and smarter data tracking can reshape marketing and resident experience long-term.
🎧 Listen now to discover where marketing, PropTech, and human connection intersect—and how to stay ahead in a rapidly shifting space.
✅ Don’t forget to follow, rate, and share this episode with your industry network or conference crew!
📲 #OptimizedPodcast #MultifamilyMarketing #Apartmentalize #PropTech #ResidentExperience #NetworkingEvents #TradeShowTips #AIProductivity #ChatGPT #MarketingInnovation #TrevorPark #ConferenceStrategy #OperatorFocused
Feeling stuck in your job search? Wondering how to break through the noise and be seen by the right decision-makers? In this insightful episode of Optimized!, host Janet Rosseth sits down with Kelsi Cory, executive search leader and founder of Leaders on Deck, to unpack what it takes to rise above in today’s crowded job market—especially for marketers and executives navigating shifting roles and expectations.
Kelsi brings powerful insights into how the landscape of real estate, marketing, and leadership is evolving, and why community-driven support, personal branding, and repositioning strategies are more crucial than ever. Whether you're an experienced professional facing career transitions or simply looking to future-proof your path, this episode is packed with practical tips, mindset shifts, and bold encouragement to help you take control of your career narrative.
🔍 What’s Covered in This Episode:
Why is repositioning yourself key to staying relevant in today’s job market?
What role personal branding and strategic networking play in job search success
The surplus of qualified marketing talent is reshaping how companies hire and who they seek
How vendor roles and community membership can create new paths for executive growth
🎧 Listen now and learn how to navigate career transitions with clarity, confidence, and community.
✅ Don’t forget to follow, rate, and share if this episode helped you think differently about your next move.
👉 Click subscribe @MultifamilyMediaNetwork on YouTube to stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics.
🔗 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore our extensive library of podcasts and blogs from today’s multifamily leaders.
📲 #OptimizedPodcast #CareerGrowth #ExecutiveSearch #JobSearchTips #MarketingLeadership #PersonalBranding #NetworkingMatters #RealEstateCareers #LeadersOnDeck #RepositionYourself #VendorRoles #MarketingJobs #AIAndCareers #ProactiveJobSearch #InvestInYourCareer
Is your tech stack helping you grow—or slowing you down? In this timely episode of Optimized!, host Janet Rosseth sits down with Shelley Robinson to dive into the fast-changing world of PropTech and its impact on the multifamily industry. From integration headaches to tech fatigue, from AI to automation, Shelley brings clarity to the complexity and shares why the future of property management depends on streamlined systems and smarter decisions.
As a seasoned professional who’s grown from leasing agent to PropTech strategist, Shelley offers valuable insights on navigating the staffing crisis, managing rising resident expectations, and making data-driven decisions that actually move the needle. If you’re overwhelmed by too many tools—or too few that truly work—this conversation is your starting line to a more efficient and innovative future.
🔍 What’s Covered in This Episode:
-Why is tech fatigue threatening the effectiveness of onsite multifamily teams today?
-What operators must know about streamlining workflows and integrating the right technologies
-The multifamily industry is facing a staffing crisis that’s shifting how properties are managed
-How PropTech companies and operators can collaborate on smarter solutions and long-term adoption
🎧 Listen now to uncover what’s really behind the PropTech boom—and how to thrive, not just survive, in the transformation.
✅ Don’t forget to subscribe, share, and leave a review if you’re ready to future-proof your property operations!
🎯 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professional-hosted podcasts covering all the industry hot topics!
🌐 Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📲 #OptimizedPodcast #PropTech #MultifamilyTech #RealEstateInnovation #MarketingPerformance #AIInMultifamily #ResidentExperience #TechFatigue #SmartProperties #ChangeManagement #FutureOfPropertyManagement #DataDrivenDecisions
What if the biggest risk you could take in your career… is not taking one at all? In this empowering episode of Optimized!, host Janet Rosseth sits down with multifamily industry expert Steve Matre https://www.linkedin.com/in/stevematre to unpack the truth about career growth, loyalty, and the mindset shifts required to thrive in a constantly evolving workplace.
Whether you’re climbing the ladder, shifting industries, or just trying to figure out your next step, this conversation will challenge everything you thought you knew about success. Steve shares his unconventional career journey, the power of self-investment, and how strategic risk-taking and daily development can unlock new opportunities.
If you’re navigating a career transition or feel stuck in a role that no longer serves you, this is the episode you didn’t know you needed.
🎧 What’s Covered in This Episode:
-Why is personal growth the most important investment you’ll ever make in your career?
-What strategies can help you stand out during job searches and career transitions?
-The future of career loyalty is shifting—employees now prioritize purpose and growth over tenure.
-How can networking, self-assessment, and intentional branding create long-term professional momentum?
🎙 Listen now and start building the career that aligns with your potential, not just your current position.
📌 Don’t forget to follow, rate, and share this episode with a friend or mentor on their career journey!
🔗 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📲 #OptimizedPodcast #CareerGrowth #PersonalBranding #InvestInYourself #NetworkingTips #JobSearchStrategy #ProfessionalDevelopment #MarketingAndHR #WorkplaceSuccess #LifelongLearning #CareerTransitions
What do endurance running and leadership in business have in common? More than you think.
In this energizing episode of Optimized!, hosts Janet Rosseth and Kadi Mancuso Rice https://www.linkedin.com/in/kdmancuso/ lace up to explore how lessons learned on the track mirror the realities of property management, marketing, and personal growth.
From setting the pace with daily disciplines to knowing when to pause, pivot, or push forward, this conversation dives deep into how resilience, reflection, and routine shape high performers—both on the pavement and in the boardroom. Whether you're leading a team, training for a race, or simply striving for your next personal best, this episode will leave you inspired to move forward with clarity and purpose.
🎧 What’s Covered in This Episode:
-Why does stepping outside your comfort zone lead to growth in both business and life?
-What small shifts in your routine can significantly impact long-term performance?
-The most successful leaders view rest and recovery as strategic tools—not weaknesses.
-How can self-care and team support elevate your leadership impact and endurance?
🎙 Listen now to discover how daily movement, intentional reflection, and staying connected to your “why” can fuel your personal and professional journey.
📌 Don’t forget to follow, rate, and share this episode with your team or accountability group!
🔗 Click subscribe @MultifamilyMediaNetwork on YouTube and stay up to date on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📲 #OptimizedPodcast #LeadershipLessons #BusinessAndRunning #MarketingPerformance #Teamwork #ResilientLeadership #RunToLead #SelfCareForLeaders #FindYourWhy #ContinuousImprovement
Is the multifamily industry learning the right lessons from hospitality? As technology reshapes leasing, centralization and role specialization are becoming game-changers—but how do they impact customer experience and resident retention?
In this episode of Optimized! A Marketing Performance Podcast, host Janet Rosseth sits down with Stephanie Versin https://www.linkedin.com/in/stephanieversin/ , founder of SLG Consulting, to explore the evolving landscape of multifamily housing. They discuss how PropTech is both an opportunity and a challenge, why leasing teams must focus on brand loyalty, and how marketing and leasing can work together to create seamless customer experiences. If you're curious about the future of leasing and how to stay ahead, this episode is a must-listen!
What's Covered in this Podcast?
🔹 Why is centralization in leasing becoming essential for improving customer experience?
🔹 What role does specialization play in making leasing teams more efficient?
🔹 The most successful multifamily brands prioritize loyalty and seamless customer experiences to retain residents.
🔹 How can AI and automation support leasing teams without replacing the human touch?
🎧 Listen now to learn how to optimize your leasing strategy, improve resident retention, and future-proof your business!
Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!
🔖 #MultifamilyMarketing #LeasingSuccess #PropTech #CustomerExperience #BrandLoyalty #ResidentRetention #AIinLeasing #OptimizedPodcast
In a world where technology is reshaping the leasing process, is your marketing truly optimized—or is it creating more friction?
The multifamily industry is facing a shift, where data insights, lead engagement, and communication strategies are more crucial than ever. But with market pressures and automation taking center stage, are we overlooking the most powerful tool of all—human connection?
In this episode of Optimized! A Marketing Performance Podcast, hosts Janet Rosseth and Eden Chai https://www.linkedin.com/in/eden-chai/?originalSubdomain=ca dive deep into the challenges of multifamily marketing and leasing.
They explore why phone communication remains one of the most effective (yet underutilized) tools, how voicemails can drastically improve engagement, and the surprising ways market pressures are reshaping marketing strategies.
If you're struggling with lead conversion, unanswered emails, or the role of AI in leasing, this episode is a must-listen.
🔹 Why is phone communication still the most effective tool for leasing success?
🔹 What impact do market pressures have on marketing budgets and lead engagement strategies?
🔹 The top-performing properties prioritize human interaction over automated messages to boost conversion rates.
🔹 How can leasing teams optimize their communication strategies to convert more leads?
🎧 Listen now and discover how to eliminate marketing friction, optimize lead engagement, and boost conversions in multifamily leasing!
📌 Follow & Subscribe for expert insights on marketing, lead conversion, and customer experience in the multifamily industry.
Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!
🔖 #MultifamilyMarketing #LeasingStrategy #LeadEngagement #PropertyManagement #CustomerExperience #MarketingFriction #RealSpillPodcast
What makes a multifamily property stand out in a competitive market? Is it the amenities, the marketing strategy, or the resident experience? According to Cory Leschel, it’s all about the perfect synergy between operations and marketing.
In this episode of Optimized, host Janet Rosseth sits down with Cory, a regional director at Gallery Residential, to discuss his journey in the multifamily industry and how he’s redefining property management. From creating hospitality-driven resident experiences to managing multiple lease-ups, Cory shares the strategies that help properties thrive. He also opens up about personal growth, leadership, and the impact of his work with NAA's NextGen committee. If you’re looking for insights on optimizing multifamily success, this episode is for you!
🔹 Why is collaboration between marketing and operations essential for property success?
🔹 What strategies can create standout resident experiences in a competitive leasing market?
🔹 The right daily performance metrics can help streamline lease-up management.
🔹 How can personal growth and morning routines drive success in multifamily leadership?
🎧 Don’t miss this insightful conversation—listen now on your favorite podcast platform!
📌 Follow & Subscribe for expert insights on multifamily marketing, property management, and leadership.
Click subscribe to @MultifamilyMediaNetwork on YouTube and stay updated on our vast network of multifamily professionals hosting podcasts on all the industry hot topics!
👉 Visit www.multifamilymedianetwork.com to sign up for our newsletter and explore an extensive library of podcasts and blogs from today’s multifamily leaders!
🔖 #MultifamilyMarketing #PropertyManagement #Leasing #ResidentExperience #CommunityEngagement #MarketingStrategy #NAANextGen #RealSpillPodcast
Would you like any adjustments or additional details? 🚀
The world of multifamily marketing is evolving at lightning speed.
With new technology, AI-driven automation, and shifting customer expectations, how can businesses stay ahead without losing the human touch?
In this episode of Optimized, host Janet Rosseth sits down with Jacob Carter https://www.linkedin.com/in/jacobscarter/ , founder of Nurture Boss, to unpack the latest innovations in multifamily leasing and marketing. They dive into the delicate balance between automation and personalization, the impact of the pandemic on leasing practices, and why an omnichannel approach is key to success. Whether you're in the industry or just curious about where marketing technology is headed, this episode is packed with insights you don’t want to miss!
🔹 Why is focus crucial when adopting new marketing technologies?
🔹 What role did the pandemic play in accelerating tech adoption in leasing?
🔹 The future of marketing will prioritize cohesive, data-driven experiences.
🔹 How can AI enhance customer experiences while maintaining a personal touch?
Tune in now to hear expert insights from Jacob Carter on the future of marketing, automation, and customer experience!
🎧 Listen now on your favorite podcast platform!
📌 Follow & Subscribe for more insights on marketing, AI, and the future of customer experience.
🔖 #MarketingTechnology #AI #MultifamilyMarketing #Leasing #Automation #CustomerExperience #OmniChannel #NurtureBoss #OptimizedPodcast
Would you like any tweaks or additional details? 🚀
📊 Is manual data collection slowing you down? Imagine having accurate market insights in seconds instead of spending hours gathering and analyzing data. In this episode, host Janet Rosseth sits down with Marc Rutzen https://www.linkedin.com/in/marcrutzen/ , co-founder and CEO of HelloData https://www.linkedin.com/company/hellodata-ai/ , to discuss how automation is transforming the way multifamily professionals approach market surveys, pricing strategies, and property management.
🚀 From startup lessons to product evolution, Marc shares insider insights on how HelloData is redefining efficiency, helping developers, operators, and marketers make smarter decisions—without the headache of manual data entry. Whether you're in acquisitions, leasing, or marketing, there's something in this conversation for you!
🔍 In This Episode, We Cover:
✔ Why is traditional data collection inefficient for multifamily professionals?
✔ What makes HelloData a game-changer in automation and market surveys?
✔ The company has grown to 12 employees, proving its success in the competitive proptech space.
✔ How does AI-driven automation improve decision-making for leasing and property management?
💡 Ready to optimize your workflow and stay ahead in the real estate game? Tune in now!
🎧 Subscribe, share, and leave a review to help us bring more industry-leading insights to you!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
📢 Join the conversation! Share your thoughts using #TheRealSpill #PropTech #HelloData #Multifamily #RealEstateTech #StartupGrowth
When natural disasters strike, they leave behind more than physical devastation—they impact lives, communities, and futures. In this eye-opening episode,
Janet Rosseth dives into the aftermath of the recent LA fires and explores how communities can unite to support victims and rebuild. Discover the proactive steps you can take to prepare for future disasters and the importance of helping both the affected and the helpers.
Janet shares powerful insights on creating a centralized hub of resources through the Multifamily Media Network, making it easier for individuals and organizations to contribute, recover, and prepare. This episode is not just about awareness—it's about action, collaboration, and resilience.
What’s Covered in This Episode:
-Why is community support vital during natural disasters?
-What initiatives is the Multifamily Media Network undertaking to assist disaster-impacted communities?
-The importance of sharing experiences to foster preparedness and recovery.
-How can listeners contribute to a growing network of resources and stories?
Be part of the movement! Tune in to learn how you can make a difference in disaster recovery efforts. Share your stories, insights, and resources with us to strengthen our community’s resilience.
Subscribe to PropTech Pulse on Spotify and Apple Podcasts for weekly episodes featuring innovators in real estate technology, and don’t forget to leave a review to share your thoughts!
Click subscribe @MultifamilyMediaNetwork in YouTube and stay up to date on our vast network of multifamily professional hosting podcasts on all the industry hot topics!
Visit www.multifamilymedianetwork.com to sign up for our newsletter and browse our extensive library of podcasts and blogs from today’s multifamily leaders!
#NaturalDisasters #CommunitySupport #DisasterRecovery #MultifamilyHousing #Resilience #RecoveryResources #HelpTheHelpers
Reflecting on 2024: Highlights, Growth & What’s Ahead for the Multifamily Media Network
Want to know how one platform united multifamily voices, amplified industry expertise, and created a ripple of impact in 2024? Stay tuned as we celebrate a phenomenal year and look ahead to even more in 2025!
In this episode of Optimized, host Janet Rosseth reflects on an incredible year for the Multifamily Media Network with special guest Jennifer Carter, VP of Marketing and Sales. Together, they unpack the journey of launching and growing this dynamic platform, which now boasts 20 niche podcasts, thousands of viewers/listeners, and a mission to empower multifamily professionals.
Jennifer shares the network’s origin story, from the vision of founders Mike Brewer and Paul Marks to the rapid expansion of content covering everything from marketing and leasing to PropTech and maintenance. Along the way, hear how moments like Podcast Palooza at Apartmentalize and episodes inspired by Hurricane Helene’s aftermath have galvanized the industry.
Janet and Jennifer also highlight exciting plans for 2025, including partnerships with Retcon and Blueprint, plus more opportunities for hosts and guests to elevate their voices. As always, the focus remains on delivering quality content that helps listeners achieve their 1% better, whether they’re exploring improved leadership strategies or expanding their maintenance skills.
If this episode inspires you, be sure to subscribe to @MultifamilyMediaNetwork on YouTube or listen/subscribe to Optimized! on your favorite platform. Explore a world of perspectives from marketers, maintenance pros, PropTech innovators, and more.
Visit www.multifamilymedianetwork.com to subscribe to our newsletter and enjoy our vast library of podcast episodes and blogposts and from industry pros on all topics related to leadership, personal development, marketing, leasing, customer experience, maintenance and more..
Like, comment, and share with your network—you might just spark a conversation that changes the game!
Optimized | Senior Living Meets Multifamily — Insights from Lacy Jungman and Janet Rosseth Welcome back to Optimized, your go-to podcast for all things multifamily marketing, PropTech innovation, and leadership growth. Hosted by Janet Rosseth, a 25-year multifamily marketing veteran, this episode dives deep into optimizing your personal and professional life by becoming 1% better every day. Today, Janet sits down with Lacy Jungman, VP of Growth and Development at Heritage Communities, to uncover fascinating parallels between senior living and multifamily housing. Lacy brings 20 years of expertise specializing in senior housing, and together, they explore everything from empathy-driven sales strategies to the transformative power of the Working Genius model. Senior Living Defined: Independent living, assisted living, and memory care — what they are and why understanding them matters. Marketing Strategies: How to engage different audiences, from adult children to tech-savvy grandchildren. Sales Cycle Dynamics: Why senior housing requires empathy, patience, and meaningful conversations to untangle emotions and drive decisions. Working Genius in Action: How this innovative model can transform team dynamics, boost productivity, and even improve personal relationships. Practical Takeaways: Tips for managing time, being present, and growing 1% better every day — personally and professionally. If this episode inspired you, hit that like button, share it with your network, and subscribe @MultifamilyMediaNetwork for more insights into multifamily trends and leadership strategies. Don’t forget to comment — what’s your “1% better” strategy? Visit www.multifamilymedianetwork.com to subscribe to our newsletter and explore podcasts and blogs from multifamily industry pros on all the topics related to multifamily.
Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily. What You’ll Learn: Why CX is the new frontier in multifamily marketing How to map the customer journey to identify pain points and optimize experiences The role of automation, AI, and human touch in creating seamless interactions Practical strategies for retaining residents and boosting revenue Data-driven decision-making and its impact on marketing efficiency “Your resident retention strategy starts the day they move in.” – Laurel Zacher Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day. Connect with Laurel Zacher on LinkedIn for more expert insights. Join the conversation: Share your thoughts and ideas on customer experience in the comments below! Engage and learn more from industry pros! Subscribe @MultifamilyMediaNetwork Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways. Sign up for our newsletter and find everything you need to level up your game!
