What if a simple idea, a shared goal, and a Google Form could raise over $47,000 in days? In this special episode of Optimized!, host Janet Rosseth talks with Mike Wolber, Chief Sales Officer at Apartment List, about an incredible grassroots effort that brought the multifamily community together for a cause greater than business.
When devastating floods hit Central Texas, Mike and his team launched A-List Runs for Texas — a spontaneous initiative that quickly turned into a nationwide campaign. With over 3,500 miles logged and 59 donors united by a hashtag and heart, this episode is a powerful reminder of what’s possible when we respond with urgency, embrace simplicity, and show up for each other.
Whether you ran, gave, or just shared the story — you were part of something big. And if you’re just hearing about it now, there’s still time to make a difference.
🔍 In this episode, you'll discover:
Why grassroots efforts with heart and urgency can spark industry-wide engagement.
What the multifamily community achieved with minimal tools but maximum intention.
The A-List Runs for Texas initiative raised over $47,000 and logged 3,500+ miles in just days.
How a Google Form and hashtag united a community for flood relief in Central Texas.
📣 Get Involved + Spread the Word
Visit www.alistrunsfortexas.com to give, run, or learn how to support the ongoing relief efforts. Even the smallest step can create a ripple of impact.
📲 Let’s keep the momentum going!
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