What if the key to better marketing and stronger industry relationships isn’t louder booths or bigger budgets—but smarter, more intentional conversations? In this forward-thinking episode of Optimized!, host Janet Rosseth welcomes Trevor Park, founder of Uni Marketing, to talk about his journey through the multifamily industry, takeaways from the Apartmentalize conference, and what the future holds for PropTech networking and productivity.
Trevor shares what’s broken in the world of trade shows and why operator-centric experiences are the future. From integrating AI like ChatGPT into your daily workflow to tracking resident data more effectively, this episode is packed with real-world insights, future predictions, and bold ideas for improving how we market, connect, and lead in the multifamily space.
🔍 What’s Covered in This Episode:
Why should the multifamily industry shift to more operator-focused, high-value conference experiences?
What tools and strategies can enhance productivity, especially when navigating PropTech and AI?
The trade show model is struggling with high costs, shallow engagement, and lack of ROI.
How integrating AI and smarter data tracking can reshape marketing and resident experience long-term.
🎧 Listen now to discover where marketing, PropTech, and human connection intersect—and how to stay ahead in a rapidly shifting space.
✅ Don’t forget to follow, rate, and share this episode with your industry network or conference crew!
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