Are you ready to elevate your multifamily marketing strategy? Join Janet Rosseth and Laurel Zacher as they uncover game-changing insights into customer experience (CX) and its impact on resident retention and NOI. Welcome to the Optimized Marketing Performance Podcast, brought to you by the Multifamily Media Network. In this episode, host Janet Rosseth, a 25+ year veteran in multifamily marketing, sits down with industry powerhouse Laurel Zacher to discuss the evolving role of CX in multifamily. What You’ll Learn: Why CX is the new frontier in multifamily marketing How to map the customer journey to identify pain points and optimize experiences The role of automation, AI, and human touch in creating seamless interactions Practical strategies for retaining residents and boosting revenue Data-driven decision-making and its impact on marketing efficiency “Your resident retention strategy starts the day they move in.” – Laurel Zacher Discover how the right blend of marketing, operations, and technology can transform your multifamily business. Whether you're a marketer, operator, or property manager, this episode offers actionable insights to help you achieve 1% better every day. Connect with Laurel Zacher on LinkedIn for more expert insights. Join the conversation: Share your thoughts and ideas on customer experience in the comments below! Engage and learn more from industry pros! Subscribe  @MultifamilyMediaNetwork  Check out www.multifamilymedianetwork.com for all the latest episodes, blog posts, and giveaways. Sign up for our newsletter and find everything you need to level up your game!