Every OBM has a story, and none of them are tidy.
In this episode, Muneeba, Christy, and Layna get real about how they each found their way into the Online Business Manager world. From corporate burnout to bold pivots, they unpack the highs, lows, and “what-am-I-doing?” moments that shaped their careers.
Expect candid stories about first clients, underpricing mistakes, boundaries learned the hard way, and why your pre-OBM skills are your biggest secret weapon.
If you have ever wondered whether your path makes sense, this one’s your permission slip to stop overthinking it.
🎧 Tune in for:
• Real-world OBM journeys (not the Instagram version)
• Why burnout can be a turning point, not a dead end
• How transferable skills make you a better strategist
• Networking vs marketing in the online space
• Why community > competition in this industry
Money talk time. 💸 In this episode, we get real about how OBMs can price their work without losing their minds—or their value. From hourly rates that drain your soul to retainers that actually make sense, we unpack what works, what doesn’t, and how to charge for the real transformation you deliver.
We cover:
• Why hourly rates are a trap (and what to do instead)
• The power of retainer and project-based models
• How to align pricing with your value—not your hours
• Finding clients who get it and pay accordingly
• The mindset shift that changes everything
If you have ever wondered, “Am I charging enough?”—this one’s for you.
🎧 Tune in, grab your calculator (or your courage), and let’s talk numbers.
Trigger Warning: This episode includes discussion of suicide and the psychological impact of AI. Please listen with care or skip this one if you need to. Mental-health resources are listed below.
This week, we went off-script—and we mean really off-script. What started as a casual chat about AI in everyday business turned into a deep, occasionally uncomfortable look at the darker side of artificial intelligence: emotional dependency, ethics, energy impact, and what happens when tech crosses into human territory.
We actually debated whether to release this conversation at all—but ultimately decided that if we are going to talk about AI, we need to talk about all of it.
So consider this Part 1: the heavy, honest side of the story.
Next week, we promise a lighter follow-up where we bring back our usual chaos, caffeine, and questionable metaphors.
OBM Unscripted — Real talk about business, brains, and the systems that hold it all together.
Links & Resources
Support & Mental Health
Referenced Articles & Videos
The conversation continues! In Part 2 of What I Wish I Knew Before Becoming an OBM, Muneeba, Christy, and Lena get real about the messy, eye-opening lessons of stepping into the Online Business Manager role.
From client droughts after certification to the blurred lines between VAs and OBMs, this episode digs into the real challenges behind the glossy title. We talk pricing strategies, the hype around accreditation, and why community support matters more than you think. Plus, how shifting from an employee mindset to an entrepreneurial one can change everything.
If you are considering becoming an OBM, are in the trenches of client work, or simply want to hear what really goes on behind the curtain, this candid chat will give you clarity, reassurance, and a few hard truths.
🎧 Tune in for straight talk on:
Why clients do not magically appear after certification
The fine art of pricing your value
Accreditation vs. experience (what really counts)
How to find your niche and your fit
The mindset shift every OBM has to make
So you became an OBM… and reality hit different. In this first part of a two-part series, we dig into the things no one tells you before stepping into the Online Business Manager role. From pricing mistakes to client misconceptions, from VA vs OBM confusion to the myth that certification alone brings clients knocking—we are pulling back the curtain.
We share the lessons learned the hard way: why asking better questions upfront saves headaches later, how to position yourself in a crowded market, and why scope of work matters more than job titles.
If you are thinking about becoming an OBM, are early in your journey, or even a seasoned pro looking for a reality check, this episode will give you the perspective we wish we had from day one.
🎙️ Takeaways you will hear in this episode:
Pricing too low holds you back—raise it sooner.
Communication online requires more intention than you think.
VA vs OBM? Scope and positioning matter more than the title.
Part 2 is coming next week, but for now, grab a coffee (or something stronger) and settle in for some unfiltered OBM truth.
Some clients are a dream. Others… not so much. In this episode of OBM Unscripted, Layna, Christy, and Muneeba get real about handling difficult clients—spotting red flags, setting boundaries, tackling scope creep, and knowing when it is time to call it quits. Expect straight talk, personal stories, and a few hard-won lessons from the online business trenches.
How many drafts are sitting on your desktop right now because they are “not quite ready”? In this episode of OBM Unscripted, we get real about perfectionism, resentment, and why hitting publish matters more than polishing forever.
The three of us swap stories from the trenches of Online Business Management, balancing client independence with support, the sting of over-helping, and how communication can make or break a working relationship.
In Part 2 of our deep-dive, hosts Muneeba Brooks, Layna, and Christy go beyond the job title and get into the truth of the OBM role. From leadership and strategy to certifications and proving ROI, this conversation pulls back the curtain on what it takes to step into operations management at a higher level.
You will hear:
Why an OBM manages outcomes, not just tasks
The line between “levelling up” from VA and actually being an OBM
How clients instantly spot the skill gap in discovery calls
The real value of certifications vs. hard-earned experience
Different ways OBMs prove ROI (hint: it is not about doing more checklists)
The biggest misconceptions that make OBMs want to scream into the void
If you are a VA thinking of transitioning, a business owner wondering if an OBM is worth the investment, or simply OBM-curious, this episode will give you clarity, practical insights, and unfiltered perspectives on the OBM role.
🎙️ OBM Unscripted — real talk about strategy, systems, and sanity in business.
In this episode of OBM Unscripted, we break down what it really means to be an Online Business Manager (OBM). From separating the role from Virtual Assistants (VAs), to unpacking systems, strategy, and team leadership, we explore why OBMs are more than just task-doers. Expect candid talk on market misconceptions, the growing demand for OBMs, and why standardization matters for the future of the profession.
Whether you are a business owner curious about hiring an OBM, a VA considering the leap, or an OBM navigating your own path, this conversation gives you the insight (and reality check) you need.
What you will learn:
The key differences between OBMs and VAs
Why OBMs are strategic partners, not just support staff
How systems and processes free business owners to focus on growth
Common misconceptions and market confusion around the OBM role
The future of OBMs: standardization, recognition, and evolving value
In this episode, Christy, Muneeba, and Layna get real about what it actually means to build your business around your strengths and why your superpower probably is not “doing everything yourself.”
We are talking energy drains, delegation guilt, niching pains, and that slow burn of confidence that comes from owning what you do best (and letting go of the rest). Whether you are still figuring out your niche or you are deep into client chaos, this one is a pep talk and a permission slip in one.
🎙 Key takeaways:
Your superpower = the thing you do effortlessly.
Delegation is not a luxury; it is survival.
Your niche does not have to be static.
Confidence in your work shows up everywhere else, too.
Come for the real talk, stay for the mild roasting. (Mostly of ourselves.)
Are personality tests a secret business superpower… or just another label? In this episode of OBM Unscripted, we unpack the good, the bad, and the occasionally ridiculous side of tools like the DISC profile. From hiring decisions to team dynamics, we talk about how these assessments can help — and where they can go wildly off course. We also explore what they mean for neurodivergent folks, why context is everything, and why no test can replace an actual conversation.
Is a business coach a game-changer… or a waste of time? In this week’s OBM Unscripted, we put Christy Beard in the hot seat to tackle the big questions. From spotting red flags to knowing when (and when not) to invest in coaching, it is an unfiltered Q&A packed with real talk, laughs, and a few hard truths. Whether you are an experienced OBM or just starting out, this episode might change how you think about coaching.
Ever felt like you're one lucky break away from being “found out”? You’re not alone, and you’re definitely not an impostor. In this episode, Layna, Muneeba, and Christy pull back the curtain on impostor syndrome in the OBM world (and beyond).
We unpack the mind games, the spirals, and the sneaky ways self-doubt shows up, no matter how experienced you are.
In this episode:
Why impostor syndrome is a liar (but also… your brain trying to protect you)
The difference between being new and being unqualified
How to keep receipts (and use them as evidence when doubt creeps in)
What a supportive community actually looks like
Practical tips for navigating the "what-am-I-even-doing" moments
📥 Want our Impostor Syndrome Survival Guide? It is only available to our newsletter subscribers. Join the crew here: https://obm-unscripted.kit.com/signup
In this episode, Muneeba, Christy, and Layna dive into the underrated powerhouse behind OBM success: soft skills. From navigating tricky client dynamics to setting firm (but friendly) boundaries, we unpack why emotional intelligence, communication, and adaptability aren’t just “nice to have”, they’re non-negotiables in a digital-first, people-driven business landscape.
We also dig into the limits of AI (spoiler: robots still suck at reading the room) and how soft skills are actually a repeatable part of your business system, not just personality traits you’re born with.
💡 Topics we cover:
Why “reading the room” is a legit OBM superpower
The difference between setting boundaries vs. building walls
How to approach conflict with curiosity, not control
Why soft skills can be learned—and should be
Where AI fits (and doesn’t) in the human-centered OBM space
✨ This week’s email-exclusive downloadable is an Emotional Load Checklist — a simple weekly tool OBMs can use to help prevent burnout before it starts.
Be sure to join our email list so you don’t miss out on future resources: https://obm-unscripted.kit.com/signup
In this candid episode of OBM Unscripted, Christy, Muneeba, and Layna dive into one of the hardest parts of running a service-based business: rejection.
From the top of the funnel to the final stages of onboarding, the trio explores the emotional and strategic impact of hearing “no”, especially when you’ve already envisioned the transformation you could deliver. Layna shares a particularly fresh rejection from a prospective client paralyzed by control issues, despite needing help. Muneeba and Christy unpack the emotional aftermath, ego bruises, and the tension between a founder’s readiness and a service provider’s clarity.
Key themes:
Navigating early-stage vs. late-stage client rejection
The psychology behind founder resistance
When your skillset isn’t the problem — their readiness is
How OBMs can reframe rejection as a red flag, not a failure
Using hard moments to refine your marketing and mindset
Whether you’re new to freelancing or deep in your OBM era, this episode will remind you you’re not alone and that sometimes, a closed door saves you from chaos.
Mentioned in this episode:
We talked about the value of community, especially when the rejections hit hard.
You can check out and join the communities we mentioned here:OBM Unscripted LinkedIn Group: https://www.linkedin.com/groups/12968293/
OBM Unscripted Facebook Group: https://www.facebook.com/groups/1188430375977064
So you want to find clients? Cool. Just post on Instagram and wait for the DMs to roll in… right?
Yeah, no.
In this episode of OBM Unscripted, Layna Maye, Muneeba Brooks, and Christy Beard spill the real tea on what it actually takes to start building your client roster as an Online Business Manager. We’re talking rejection, trial and error, and all the mindset junk that shows up along the way. From figuring out your niche to just putting yourself out there (even when you feel totally unqualified), we unpack how each of us is working toward sustainable, aligned client work and why there’s no one-size-fits-all approach.
✨ You’ll hear:
What’s actually worked for each of us so far (and what definitely hasn’t)
How to build trust without overselling
Why authenticity beats algorithms
The role referrals play and how we’re learning to earn them
No fluff. No pitch. Just honest stories from the messy middle of growing a service-based business.
Welcome to the very first episode of OBM Unscripted, where we’re throwing out the polished scripts and getting real about what it’s actually like to build a business behind the scenes.
In this episode, we’re tackling one of the biggest success factors that rarely gets enough airtime: community.
Whether you're just starting out as an Online Business Manager or you’ve been in the game a while, the truth is—trying to do it alone will burn you out faster than a broken Zapier automation. We talk about how to find your people, the difference between supportive and performative communities, and what it really takes to feel connected when you're working solo from your kitchen table.
You’ll hear personal stories about cold DMs that turned into collaborative goldmines, why self-promotion is such an emotional landmine for OBMs and VAs, and how working from home has forced us to create structure and boundaries in new (and often hilarious) ways.
In this episode, we cover:
– The emotional and strategic importance of having a professional support system
– Why finding the right community matters more than joining every one
– How to evaluate if an online group is helping or draining you
– The tricky relationship between self-promotion and imposter syndrome
– How to create boundaries between your work and home life—without quitting either
– Why connection isn’t a luxury, it’s a business strategy
If you’ve ever found yourself wondering, "Is it just me?"—it’s not. Hit play and join us as we unpack what it means to grow a business without feeling like you’re doing it in a vacuum.
New episodes weekly. Unfiltered. Unpolished. Unsurprisingly honest.
Meet your hosts: Layna Maye, Muneeba Brooks and Christy Beard; three Online Business Managers with different backgrounds and one shared mission: to pull back the curtain on what it actually means to run the show behind the scenes.
In this trailer, we’re laying the groundwork for OBM Unscripted: what to expect, why we’re here, and why this podcast isn’t your average highlight reel.
Spoiler: it’s real, it’s useful, and it’s definitely unscripted.
