In Part 2 of our deep-dive, hosts Muneeba Brooks, Layna, and Christy go beyond the job title and get into the truth of the OBM role. From leadership and strategy to certifications and proving ROI, this conversation pulls back the curtain on what it takes to step into operations management at a higher level.

You will hear:

• Why an OBM manages outcomes, not just tasks

• The line between “levelling up” from VA and actually being an OBM

• How clients instantly spot the skill gap in discovery calls

• The real value of certifications vs. hard-earned experience

• Different ways OBMs prove ROI (hint: it is not about doing more checklists)

• The biggest misconceptions that make OBMs want to scream into the void

If you are a VA thinking of transitioning, a business owner wondering if an OBM is worth the investment, or simply OBM-curious, this episode will give you clarity, practical insights, and unfiltered perspectives on the OBM role.

🎙️ OBM Unscripted — real talk about strategy, systems, and sanity in business.