Memorable Marketing by MediaGroup

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Memorable Marketing by MediaGroup

MediaGroup Worldwide

51 episodes

4 months ago

Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...

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Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...

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Episodes (20/51)

Memorable Marketing by MediaGroup

Episode 50 | Betting on Success: Cross-Channel Marketing Strategies

Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...

1 year ago

14 minutes

Memorable Marketing by MediaGroup

Episode 49 | Your Network is your Net worth

Hierarchy and efficiency in marketing decision-making 0:58 The ‘Potlatch’ – considering the input of different functions. Centralisation vs committee 2:50 Political comparisons, hierarchy and efficiency trade-offs 5:06 Changes in job market and marketing function, the importance of networks. Regional focus vs international exposure 7:30 Further discussion of exposure across markets - benefits vs costs 10:03 Remote work and its significance, variation by country 11:25 Balancing between office ...

1 year ago

13 minutes

Memorable Marketing by MediaGroup

Episode 48 | Navigating the European e-commerce scene

Today on Memorable Marketing, we continue our conversation with the former Marketing Director of Rad Power Bikes, Niki Harrold. Key moments: 00:00 - Introduction to Niki 00:46 - Marketing in different cultures 04:02 - Live commerce 05:09 - Niki's experience at Rad Power Bikes 08:28 - Foreseeing concerns as a B2C marketer 12:05 - Accessing data to identify consumer challenges 14:29 - Current marketing strategy at Rad Power Bikes 15:14 - North American and European markets: potential 17:19 - ...

1 year ago

19 minutes

Memorable Marketing by MediaGroup

Episode 47 | Data is gold : Evaluating a rebranding campaign

Today on Memorable Marketing, we continue our conversation with the former Marketing Director of Rad Power Bikes, Niki Harrold. Key moments: 00:00 - Introduction to Niki 00:42 - Niki's experience at ECCO shoes 04:15 - ECCO's brand change and transition to cater to a younger audience 06:44 - Leveraging tools and solutions for data gathering 10:00 - How to interpret data to gain meaningful insights 14:45 - Navigating the adoption of new systems 15:27 - Summary and closing In this episode, Bar...

1 year ago

16 minutes

Memorable Marketing by MediaGroup

Episode 46 | Marketing challenges of B2B2C experience in finance

Today on Memorable Marketing, Bart speaks to Niki Harrold, former marketing director at Rad Power Bikes. Key moments: 00:46 - Introduction 01:52 - Niki's experience with social marketing at Transamerica 06:10 - Advice for marketers in highly regulated industries 08:11 - Allowing for spontaneity when planning in a stringent environment 11:02 - Understanding B2B2C social marketing 13:24 - Navigating brand risk when working with intermediaries 16:47 - Closing In this episode, Bart and Niki dis...

1 year ago

17 minutes

Memorable Marketing by MediaGroup

Episode 45 | Marketing as the glue between teams

Join us for our final discussion with Gabby Herrera, brand content manager at Purina ONE. In this short conversation, Bart and Gabby discuss the broad importance of marketing and its function within the wider business environment. They talk about how marketing can act as a unifying force between disparate business lines, including finance and sales, and the importance of working on a unified business strategy across departments. The conversation closes on a more personal note, as Gabby sh...

1 year ago

7 minutes

Memorable Marketing by MediaGroup

Episode 44 | Specifics of working for a global company

We are back today with Gabby Herrera, brand content manager at Purina ONE, who joins host Bart Burggraaf in discussing her career working in a pet food brand owned by one of the largest multinationals. They discuss the relative advantages and disadvantages of large businesses, with Gabby pointing out the differences in workflow and decision-making. They also highlight how large enterprises can act swiftly and put resources behind new decisions when needed. Then, Bart and Gabby talk about t...

1 year ago

12 minutes

Memorable Marketing by MediaGroup

Episode 43 | Managing a leading pet food brand

Today on Memorable Marketing, Bart speaks to Gabriella Herrera, brand content manager at Purina ONE. Purina ONE operates in the highly competitive pet food and well-being market, where well-informed consumers demand answers to their concerns and worries about their pets, and marketers must work across channels, including search, social, and more. Providing high-quality informational resources always has to be balanced with the existence of a regulated veterinary profession, making this a de...

1 year ago

21 minutes

Memorable Marketing by MediaGroup

Episode 42 | How diverse experiences build a true marketer

Today on Memorable Marketing, Bart speaks to Gabriella Herrera, brand content manager at Purina ONE. Gabby, based in Barcelona, has worked across diverse sectors including reality television, brand and content marketing, and as an entrepreneur within the restaurant business. Bart and Gabby reflect on the importance of diverse commercial and life experiences in building a career in marketing, as well as the peculiarities of different business segments and sizes. Gabby has extensive top-level...

1 year ago

22 minutes

Memorable Marketing by MediaGroup

Episode 41 | Mastering B2B marketing in a global company

Today on Memorable Marketing, Bart speaks with Chiara Galfré, a Digital Marketer at Rockfon, the world’s leading acoustic company. The company designs acoustic ceilings and wall panels with the aim of creating a world that sounds good to everyone. Rockfon achieves this through sustainable innovation, leaner manufacturing, and pioneering closed-loop recycling. Here, the pair talk about what Rockfon sells, its target audience, and how the company approaches marketing differently dependin...

2 years ago

37 minutes

Memorable Marketing by MediaGroup

Episode 40 | E-commerce strategies, both internationally and locally

Today on Memorable Marketing, Bart speaks with Alin Dobrea, the Head of Marketing Solutions and Partnerships at ZALORA Group, Asia’s leading online beauty, fashion, and lifestyle destination. One of the region’s pioneers in large-scale e-commerce, ZALORA has a strong presence in countries like Singapore, Malaysia, Hong Kong, Brunei, Taiwan, and the Philippines, with over 50 million monthly visits. Here, the pair talk about insights into creating a campaign. According to Alin, the insight is...

2 years ago

59 minutes

Memorable Marketing by MediaGroup

Episode 39 | How to do marketing in a global crisis

Today on Memorable Marketing, Bart speaks to Niels Møller, the Group CEO at Mondaine Watch Ltd. Mondaine is a leading Swiss watch company with a strong focus on sustainable manufacturing. Here, the pair talk about how Mondaine was still marketing during a global crisis, more specifically, the COVID pandemic. This ended up being a company turnaround, as Mondaine implemented a crisis marketing strategy and continued business as usual. As a result, Mondaine gained market share during the COVID ...

2 years ago

42 minutes

Memorable Marketing by MediaGroup

Episode 38 | Repositioning fashion brands

Today on Memorable Marketing, Bart speaks to Cassandra Gowing, a Marketing Consultant and the ex-Head of Marketing at Radley London. She has over 13 years of experience in brand marketing and social media, alongside a strong background in the press, influencers, and creative campaigns. The pair talk about what Cassandra did to introduce the British brand Hunter to the US market, make it stand out, and reposition the Radley London brand to make it attractive to younger audiences. Cassandra...

2 years ago

51 minutes

Memorable Marketing by MediaGroup

Episode 37 | Skincare marketing: how to sell value and educate customers

Today on Memorable Marketing, Bart speaks to Louise Baek Sedoc, a Marketing Specialist at celebrity beauty brand Rudolph Care, established by Andrea Elisabeth Rudolph. The company is a certified and sustainable Danish skincare brand that aims to pair luxury along with consideration for the natural world as well as individual health. Here, the pair talk about how Rudolph Care goes out to communicate its brand and values to consumers, how the marketing landscape has shifted to more video...

2 years ago

44 minutes

Memorable Marketing by MediaGroup

Episode 36 | Building brand trust through content and social media

In today's episode - the thirty-sixth in our series - Bart Burggraaf, partner at MediaGroup, speaks with Mark Frankel, the Director of Content Operations at International SOS. The company helps to mitigate and reduce exposure to health and security risks by designing robust and customized preventive reports. In addition to talking about his role at International SOS, Mark highlights his previous experiences at Philip Morris and the BBC. Mark's experiences have taught him that bui...

2 years ago

51 minutes

Memorable Marketing by MediaGroup

Episode 35 | Disruptive marketing

Today on Memorable Marketing, Bart speaks to Christian Johansen, the Global Digital Marketing Manager at Universal Robots. The company is a leading global manufacturer of collaborative robots to assist in automating and streamlining production processes. Here, the pair talk about different and unique ways to market a brand, the implementation of B2C working methods for B2B marketing, and how that impacts the customer journey. Christian explains that opening additional channels...

2 years ago

52 minutes

Memorable Marketing by MediaGroup

Episode 34 | Global vs. Localized marketing

Today on Memorable Marketing, Bart speaks to Liz Fendt, a marketeer, currently Global CMO at TÜV SÜD, who works to bring German products and services to a global audience in a career spanning Asia and Europe. The state of the global marketing industry, regional and national differences, and the convergence of B2B and B2C marketing are just some of the topics covered in this episode. International marketing often works on a hub structure, and Liz shares her opinions on how to balance the imp...

2 years ago

55 minutes

Memorable Marketing by MediaGroup

Episode 33 | Marketing for entrepreneurs

Today’s guest is Lars Tvede, an investor, entrepreneur & bestselling author. He has founded a string of companies in the financial sector and written multiple books on marketing strategy, finance, macroeconomics, applied futurism, and industrial development. Thomas and Lars take us through a wide-reaching conversation, where Lars describes his theories of economic development and links the story back to the key trends for marketers in the coming decades. Lars believes there was an ‘ex...

3 years ago

1 hour 3 minutes

Memorable Marketing by MediaGroup

Episode 32 ❙ How to become a revenue-driven marketer

In today’s episode – the thirty-second in our series – MediaGroup founding partner Bart Burggraaf speaks to Mark Ong, corporate marketing director at Phoenix Contact. Mark brings the insights he has gleaned from a 16-year marketing career working on many niche, technical and international campaigns. This episode focuses on a revenue-driven approach – a strategy focusing on measurable sales outputs to maximise value-add and reportability. Working in niche markets in the B2B segme...

3 years ago

48 minutes

Memorable Marketing by MediaGroup

Episode 31 ❙ Finance marketing driven by content

Our new episode of Memorable Marketing sees us welcoming Jaslyin Qiyu, head of Client, Digital channels and Content Marketing at Citibank. Jaslyin has worked with some of the biggest names in the financial sector and has fascinating insights on the relations of marketing departments to other teams, as well as some of the constraints put on campaigns by major companies. Jaslyin’s career has seen her work across marketing functions, from copywriting to managing strategy roll-outs, across ...

3 years ago

49 minutes