Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
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Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
Today on Memorable Marketing, Bart speaks to Liz Fendt, a marketeer, currently Global CMO at TÜV SÜD, who works to bring German products and services to a global audience in a career spanning Asia and Europe. The state of the global marketing industry, regional and national differences, and the convergence of B2B and B2C marketing are just some of the topics covered in this episode. International marketing often works on a hub structure, and Liz shares her opinions on how to balance the imp...
Memorable Marketing by MediaGroup
Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
