Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
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Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
Episode 46 | Marketing challenges of B2B2C experience in finance
Memorable Marketing by MediaGroup
17 minutes
1 year ago
Episode 46 | Marketing challenges of B2B2C experience in finance
Today on Memorable Marketing, Bart speaks to Niki Harrold, former marketing director at Rad Power Bikes. Key moments: 00:46 - Introduction 01:52 - Niki's experience with social marketing at Transamerica 06:10 - Advice for marketers in highly regulated industries 08:11 - Allowing for spontaneity when planning in a stringent environment 11:02 - Understanding B2B2C social marketing 13:24 - Navigating brand risk when working with intermediaries 16:47 - Closing In this episode, Bart and Niki dis...
Memorable Marketing by MediaGroup
Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
