Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
All content for Memorable Marketing by MediaGroup is the property of MediaGroup Worldwide and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
Episode 40 | E-commerce strategies, both internationally and locally
Memorable Marketing by MediaGroup
59 minutes
2 years ago
Episode 40 | E-commerce strategies, both internationally and locally
Today on Memorable Marketing, Bart speaks with Alin Dobrea, the Head of Marketing Solutions and Partnerships at ZALORA Group, Asia’s leading online beauty, fashion, and lifestyle destination. One of the region’s pioneers in large-scale e-commerce, ZALORA has a strong presence in countries like Singapore, Malaysia, Hong Kong, Brunei, Taiwan, and the Philippines, with over 50 million monthly visits. Here, the pair talk about insights into creating a campaign. According to Alin, the insight is...
Memorable Marketing by MediaGroup
Salvatore Lanzillotta: the challenge of marketing in the gaming sector 00:07 – Introduction to Salvatore Lanzillotta and his role at Happy Bet. 01:31 – Explanation of Happy Bet's structure as an omnichannel iGaming operator and its relationship with Playtech. 03:07 – Discussion on the regulatory landscape in Germany, increasing pressure and the move from state to federal regulation, and the overall impact on the industry. 05:06 – Differences in marketing strategies for retail and digital pl...
